DMP was of value, but not the highest for us
October 14, 2021

DMP was of value, but not the highest for us

Bobbe Marvin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

AI powered voice and SMS functionality until recently adopted new OB SMS based dialing platform. It addressed the ability to reach clients multi-channel at the time

Pros

  • AI driven functionality
  • SMS functionality
  • Multi-touch/ multi-channel communications to clients

Cons

  • integration - all functionality within a single component
  • visibility into use of specific features
  • ROI due to current use of SalesForce for CRM
  • stronger integration features needed
AS a dialing platofrm, CT integrates the necessary functionality compared to DMP with integration, but the AI piece is not there - but in comparison, AI was not explained nor valued when in use with DMP

Do you think Salesforce Marketing Cloud delivers good value for the price?

Not sure

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Marketing Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Marketing Cloud again?

Yes

scenarios where it would be perfect are for large enterprise environments where AI driven insight is valuable. For smaller companies, more training/explanation of the features and insight would lead to higher adoption rates

Using Salesforce Marketing Cloud

Sales/marketing/market research
1 - sales/marketing/onsite IT support
  • AI driven insight
  • unable to use it due to lack of training in features/functionaltiy
  • unable to use for our size company
we moved away from it

Evaluating Salesforce Marketing Cloud and Competitors

  • Product Reputation
product reputation considering we are using SFDC currently for CRM - but AI functionality to engage prospects was poorly misunderstoon
Engage with the product demo team longer

Salesforce Marketing Cloud Implementation

time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
  • Implemented in-house
Change management was a major issue with the implementation - following ITIL as a best practice, our sized org was not equipped to handle the change management portion despite it being a priority
  • integration
  • training/development of feature/functionality set

Salesforce Marketing Cloud Support

ProsCons
None
None
for small, growing company, trial period that was not showing ROI
Salesforce always provides exceptional support, we use the CRM instance, Lightning

Using Salesforce Marketing Cloud

ProsCons
Like to use
Not well integrated
  • user friendly interface
  • integration/centralized visibility of functionality
Yes, but I don't use it
AI functionality is misleading/misunderstood

Comments

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