Good platform but a terrible UI/UX can be frustrating
October 04, 2021

Good platform but a terrible UI/UX can be frustrating

Neal Sweeney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Modules Used

  • Salesforce Engage for Pardot

Overall Satisfaction with Pardot

Pardot is used to set up landing pages, custom redirects, emails, email lists, manage the prospect database, sync with GoToWebinar registration, and sync with Salesforce. It is used by marketing as the company's primary communication method to prospects.
  • Setting up and sending emails
  • Building landing pages
  • Integration with other platforms
  • User interface demands a lot of clicking, loading, waiting, and restarting
  • A back button or 'parent folder' button could make navigating much more convenient
  • Make list segmenting more visual
  • Pardot saves a lot of time sending routine emails
  • Pardot helps us manage our send lists to avoid mailing the wrong people
Oracle's Eloqua platform was easier to use and more flexible than Pardot, but Pardot's simple structure may be less intimidating to the less tech-savvy.

Do you think Pardot delivers good value for the price?

Not sure

Are you happy with Pardot's feature set?

Yes

Did Pardot live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Pardot go as expected?

I wasn't involved with the implementation phase

Would you buy Pardot again?

Yes

It is a reliable tool for sending emails if you have a routine and consistent process. Pardot's UI can make it very tedious to discover and set up new processes.

Pardot Feature Ratings

WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
7
Landing pages
9
A/B testing
7
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing
8
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Dashboards
Not Rated
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
9