Good platform but a terrible UI/UX can be frustrating
October 04, 2021
Good platform but a terrible UI/UX can be frustrating
Score 7 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Salesforce Engage for Pardot
Overall Satisfaction with Pardot
Pardot is used to set up landing pages, custom redirects, emails, email lists, manage the prospect database, sync with GoToWebinar registration, and sync with Salesforce. It is used by marketing as the company's primary communication method to prospects.
Pros
- Setting up and sending emails
- Building landing pages
- Integration with other platforms
Cons
- User interface demands a lot of clicking, loading, waiting, and restarting
- A back button or 'parent folder' button could make navigating much more convenient
- Make list segmenting more visual
- Pardot saves a lot of time sending routine emails
- Pardot helps us manage our send lists to avoid mailing the wrong people
- Oracle CX Marketing (formerly Oracle Marketing Cloud)
Oracle's Eloqua platform was easier to use and more flexible than Pardot, but Pardot's simple structure may be less intimidating to the less tech-savvy.
Do you think Salesforce Agentforce Marketing delivers good value for the price?
Not sure
Are you happy with Salesforce Agentforce Marketing's feature set?
Yes
Did Salesforce Agentforce Marketing live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Salesforce Agentforce Marketing go as expected?
I wasn't involved with the implementation phase
Would you buy Salesforce Agentforce Marketing again?
Yes
Comments
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