Item: Salesforce Audience Studio
Rating: 9
Author: Shubham Rawat

Use Cases and Deployment Scope

It solves lots of problems for our business such as 1. Easy to create reports, save those reports and transfer this data from salesforce to SalesLoft. 2. We can easily see a number of demo schedules delivered by the sales team. 3. It is a great tool to do lead, account, contact, and sales opportunity management.

Pros and Cons

This tool is very user friendly.
The UI and UX of the software are really attractive and easy to navigate throughout the software.
Two-factor authentication.

Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.

Most Important Features

Sales Opportunity Management.
Pipeline & Forecast Management.
Workflow Rules & Automation.

Return on Investment

ROI is really good for this product as we are able to make a lot of new business through this software.
Negative impact - I would say that they can work on their pricing strategy as their price is really high compared to their competitors.

Alternatives Considered

Pipedrive

We find lots of challenges while using Pipedrive such as 1. Integrating with other software is not really good. 2. Data export feature is very confusing. 3. UI is not at all user-friendly. 4. Mobile applications have lots of bugs. 5. Salesforce is really good with respect to automation and account management stuff compare to other software.

Key Insights

Do you think Salesforce Audience Studio delivers good value for the price?

Yes

Are you happy with Salesforce Audience Studio's feature set?

Yes

Did Salesforce Audience Studio live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Salesforce Audience Studio go as expected?

Yes

Would you buy Salesforce Audience Studio again?

Yes

Other Software Used

Pipedrive

Likelihood to Recommend

It is a great way to manage the business and be able to frame out in which direction you want this business to proceed. Additionally, We can help our customers as well to understand their problem statement and where they want to go with their business. We are able to help and manage the growth potential of our customers through this product. This product is very adaptive in case opportunities increase and also it keeps track of all the opportunities which we got over a period of time.

Great tool to for management of Sales workflows.

Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)