Great For Any Business
April 28, 2022

Great For Any Business

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

Salesforce Audience Studio essentially gives the company the chance to get to know their customers on a deeper level to create proper segments to market to the correct audience. It basically gives us the tool, information, and data to target our audience segment for a specific product or promotion. We use it on a daily basis throughout three of the companies that I work for.
  • Easy to read data
  • Creates segments
  • easy to use interface
  • Policy regulations could use updating for specific companies
  • Tablet/cell phone options could function better or have an upgrade
  • Loading could be smoother
  • Able to market more effectively
  • Able to spend less time creating infographics
  • Less time examining data
They were all similar. I liked Salesforce for the ease and. the different offerings compared to its competitors. The data is much cleaner and concise to use.

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Slack, Google Ad Manager, Microsoft 365 (formerly Office 365)
Honestly, almost any mid to large scale company can use this to target their appropriate audience segmentation. The scenario that it would be less appropriate is if it is a smaller business, it wouldn't be worth the price at that point, only if you're looking to expand and can afford it. I could see this being used in numerous fields from products, storefronts, editorial outlets, etc.