Item: Salesforce Marketing Cloud
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Salesforce Audience Studio essentially gives the company the chance to get to know their customers on a deeper level to create proper segments to market to the correct audience. It basically gives us the tool, information, and data to target our audience segment for a specific product or promotion. We use it on a daily basis throughout three of the companies that I work for.

Pros and Cons

Easy to read data
Creates segments
easy to use interface

Policy regulations could use updating for specific companies
Tablet/cell phone options could function better or have an upgrade
Loading could be smoother

Return on Investment

Able to market more effectively
Able to spend less time creating infographics
Less time examining data

Alternatives Considered

Mailchimp and monday.com

They were all similar. I liked Salesforce for the ease and. the different offerings compared to its competitors. The data is much cleaner and concise to use.

Key Insights

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Other Software Used

Slack, Google Ad Manager, Microsoft 365 (formerly Office 365)

Likelihood to Recommend

Honestly, almost any mid to large scale company can use this to target their appropriate audience segmentation. The scenario that it would be less appropriate is if it is a smaller business, it wouldn't be worth the price at that point, only if you're looking to expand and can afford it. I could see this being used in numerous fields from products, storefronts, editorial outlets, etc.

Great For Any Business

Modules Used

Overall Satisfaction with Salesforce Marketing Cloud