A marketing managers best friend.
August 27, 2024

A marketing managers best friend.

John Chavez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Customer Data Platform
  • Marketing Cloud Account Engagement

Overall Satisfaction with Salesforce Marketing Cloud

Our marketing department works on lines of business that our resort opts couldn't close. By using the marketing cloud, our marketing execs and resort ops can quickly transfer, change, and update information on clients that they have worked on and were unable to close and/or avoid repeating phone calls. This also allows them to track sales history when they try to upsell on future products, which is our primary source of revenue.

Pros

  • Uploading and storing data.
  • Easy to manage multiple users.
  • Easy data analytics.

Cons

  • Relatively steep learning curve for those with no experience.
  • Has eliminated the mistakes in transferring clients.
  • Has minimized loss of content/data.
  • Has improved closing rates with owners.
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

At least for us, what we noticed is the best use case is that it replaces the use of cloud teams, which has a more complex platform to navigate; since we are already using Salesforce, it was just more straightforward to allow the teams to continue to do that as opposed to giving them a new system. This also works for us because they are both selling the same product in different ways. Any team collaboration is where this product shines.

Salesforce Marketing Cloud Feature Ratings

10.0
WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
10.0
Lead nurturing automation
Not Rated
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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