Salesforce Pros: Keeping track of customers, dealers, managing reports, managing orders.

We use Salesforce Marketing Cloud to keep track of our customer information, dealer information, running reports, campaigns, etc. We also do more on Salesforce, like placing orders, etc.; however, that is on the sales side. Salesforce Marketing Cloud is essential for our business because we can see which customers purchased from what dealer and keep track of all that information. We also can run reports to see what areas sell better, what tactics work, how many of each product we sell, and to who so we can market it better.