Salesforce Marketing Cloud is very powerful
Updated August 26, 2024

Salesforce Marketing Cloud is very powerful

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Personalization

Overall Satisfaction with Salesforce Marketing Cloud

We use Salesforce Marketing Cloud to email prospects, applicants, and students. It is integrated with Salesforce. It allows us to send highly personalized messages to very particular audiences, based on data in Salesforce. We also utilize email journeys with conditional logic. It keeps track of whether the email messages were opened.

Pros

  • It can utilize conditional logic based on Salesforce data to segment the audiences.
  • Can create highly personalized email messages, merging in data from Salesforce.
  • It is very reliable.

Cons

  • There is a learning curve that requires time and training to master.
  • The user interface is not the most intuitive.
  • Very complex but also very powerful.
  • Requires a technical person to administer.
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
Salesforce Marketing Cloud is a very powerful and flexible tool. We have not yet taken full advantage of all its features and functionality. It can certainly scale up.
My previous organization used Pardot and also Mailchimp. Salesforce Marketing Cloud is more powerful than both of those tools and integrates more deeply with Salesforce CRM.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

If the organization has multiple audiences and complex segmentation and requires a sophisticated tool and is willing to invest the time to learn the software, then Salesforce Marketing Cloud fits the bill. If the organization does not have a person with the technical acumen and time to learn the tool, then Salesforce Marketing Cloud may be less appropriate.

Salesforce Marketing Cloud Feature Ratings

9.3
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
6
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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