Item: SALESmanago
Rating: 7
Author: Joanna Cichoszewska

Use Cases and Deployment Scope

SALESmanago [CDP & Marketing Automation] is a [tool] great for [using] effective marketing automation with many features for monitored contacts. It provides an opportunity for marketing automation and dynamic content in campaigns. We got an all in one platform: automation email marketing, monitored contacts, leads profiling, and behavioral analytics. For us, it solves the problems with [a] multichannel marketing automation. SALESmanago [CDP & Marketing Automation] [makes] marketing [campaigns] more relevant and successful.

Pros and Cons

Personalized email campaigns.
[Modules for analyzing].
[Dynamic] newsletters for monitored contacts after just viewing few products or buying.

[Requires] assistance from the IT SALESmanago department in order to be implemented.
Some functions difficult to use.

Return on Investment

Not the most expensive tool.
Personalized email campaign.
Educates users and customers (eBooks, free webinars, blog).

Alternatives Considered

We use SALESmanago [CDP & Marketing Automation] because we want to ease efforts in inbound marketing and multichannel marketing automation. Tool is user friendly UX.

Key Insights

Do you think SALESmanago delivers good value for the price?

Yes

Are you happy with SALESmanago's feature set?

Yes

Did SALESmanago live up to sales and marketing promises?

Yes

Did implementation of SALESmanago go as expected?

Yes

Would you buy SALESmanago again?

Yes