Screaming Frog - A Go-to Technical SEO tool
December 30, 2019

Screaming Frog - A Go-to Technical SEO tool

Dragan Nikolic | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Screaming Frog SEO Spider

Our organization specializes in marketing and website audits. Screaming Frog is the first thing we fire up when investigating a website, be it our client or the competition. This way we immediately see how a website is perceived in the eyes if Google, what pages are properly indexed or not, title and meta tags and even Google Analytics data.

Screaming Frog is the perfect diagnostics tool for any website auditor and a starting point for any digital marketing campaign.
  • Website crawling - see any website the way search engines see it.
  • Technical SEO - find out which pages have difficulties being indexed and improve alt tags, canonical tags, redirects,, sitemaps, etc.
  • Onsite SEO - improve title tags, header tags, description tags, etc.
  • Exporting data - not the best way of naming the files you export, also you cannot export graphs that are generated in the sidebar.
  • Crawling large websites - it takes a lot of memory and takes a lot of time (sometimes days), they could consider creating a SaaS for these cases.
  • Doesn't crawl content so no data regarding duplicate or similar content is generated.
  • Increased Conversions, therefore increased Return on Investment.
  • Increased targeted traffic which translates to increases sales.
Our company also uses Website Auditor from the SEO PowerSuite by LinkAssistant and it's a great tool with a lot of fancy features and even an IA (information architecture) visualization which shows you how your website looks and how your pages interconnect.

Screaming Frog is a more technical tool which can be configured to suit specific needs and crawl just the things you want it. They both run from your computer and you can configure Screaming Frog to crawl any website and pretend to be any search engine you want it to be. With Website Auditor, you have a set amount of options, but you can configure a proxy should you need one. These two tools complement each other and I wouldn't necessarily give advantage to either one over the other.
Screaming Frog sets a standard when it comes to crawling websites and technical SEO. It's what every digital marketing department should fire up upon auditing a website.

It's fast, reliable, comes with a lot of options for crawling and can be adjusted to your specific needs, whatever they may be. It's supported and updated regularly.

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Screaming Frog is a great starting point for any website audit. It gives you almost everything you need to know for improving your onsite SEO. If you have difficulties determining what slows down your progress or you suspect that there are some technical issues with your website, Screaming Frog is the software for you.

If you're suspecting that you've been a victim of a bad linkbuilding practice, then Screaming Frog won't help you, as it has no offsite data.

Screaming Frog Feature Ratings

Keyword analysis
Site audit / diagnostics
Mobile SEO
Integration with web analytics tools