Great product, just don't get stuck paying for an extra year of service.
July 14, 2014

Great product, just don't get stuck paying for an extra year of service.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Searchmetrics Suite

We mainly use the Searchmetrics Suite to monitor our natural search ranking trends as well as the market demand for our top search terms. We also use Searchmetrics to monitor our competitors and their ranking trends in both the paid search and organic search channels. Searchmetrics also helps us to see how our various content pages rank.
  • Large database of companies and search terms to compare with our site.
  • In the research section, we are able to do research on an unlimited number of sites/keywords
  • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
  • A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
  • Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
  • Adding mobile tracking requires a new contract and is an additional add-on
  • We've been able to see how our SEO changes have affected our site rankings and been able to make changes for the better
  • Searchmetrics has helped us to find keywords that we should be bidding on in PPC but weren't, hidden gems
  • We've been able to see how Google's various releases have helped/hurt our rankings and have been able to take action to improve rankings
  • BrightEdge,Conductor and Inc.
We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
Be sure to review the contract and if possible, remove the auto-renew wording. Searchmetrics is a great tool for research and historical tracking, but if you are going to be sending out a lot of reports, make sure you have enough reporting "credits" for your expected use. Also, there are limits in the number of competitor sites and keywords you can store historical trend data for.