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What is Searchmetrics?

The Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages.…

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TrustRadius Insights

Searchmetrics is a versatile tool with a range of valuable use cases for businesses and marketers. Users have found the platform to be an …
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What is Searchmetrics?

The Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with…

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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How to Optimize Existing Content | SEO Workflows

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Product Details

What is Searchmetrics?

The Searchmetrics Suite is designed to deliver predictable success, and allow data-driven marketing teams to reach their search and content goals. The vendor boasts next-generation data and technology that combined produces the sustainable growth of organic with the predictable returns common from investing in paid media.

Deployment Type
  • SaaS
Premium Consulting/Integration Services Available?
  • Yes
Support Options
  • Phone
  • Live/Chat (not for Free Trial customers)
  • Email
  • Forum/Community
  • FAQ/Knowledgebase

Searchmetrics Features

  • Supported: Traffic Insight
  • Supported: Content Optimization
  • Supported: Holistic Search

Searchmetrics Screenshots

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Searchmetrics Competitors

Searchmetrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported Countries134 countries are supported
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Searchmetrics is a versatile tool with a range of valuable use cases for businesses and marketers. Users have found the platform to be an excellent resource for gaining insights on website rankings and competitive analysis. By providing data on current website situations, users can effectively pitch services and convince customers. The SEO and marketing tools offered by Searchmetrics allow users to define targets for their websites and analyze them for further improvements, making it easier to set clear SEO objectives and drive additional traffic.

One of the key benefits of Searchmetrics is its ability to track organic positions of keywords and provide tips for writing valuable texts that rank well with both users and search engines. This feature has helped many users improve their visibility for various themes and keywords, resulting in a significant increase in organic traffic. Additionally, the tool offers efficient report exports and automation, saving time on research and providing important data for easy reporting and sharing.

Searchmetrics also solves the problem of presenting organic visibility over time, allowing users to have conversations about content strategies and performance against competitors. The suite includes a comprehensive set of SEO tools for measuring organic keyword performance, identifying content opportunities, and maintaining a competitive edge. Users appreciate the continuous improvement of the Searchmetrics Suite and the helpfulness of the support team.

Overall, Searchmetrics has proven to be a valuable tool for addressing business problems in enterprise SEO, such as identifying issues during site migrations or optimizing internal linking and content. It helps raise the profile of SEO internally by enabling the presentation of reports that stakeholders can easily understand. The tool's features such as Visibility Guard have been instrumental in saving page views by alerting users to site issues, while its detailed recommendations help optimize content and resolve site issues quickly.

With its extensive capabilities, Searchmetrics allows users to bring their SEO activities in-house, make data-driven decisions on web strategy, monitor progress, identify new opportunities, evaluate competitors' strategies, track ranking trends, and analyze market demand for top search terms. It is a powerful tool that has significantly improved SEO programs and intelligence for many users, providing transparency, data, and insights necessary to succeed in today's competitive online landscape.

Comprehensive and Powerful SEO Tool: Users have found Searchmetrics to be a comprehensive and powerful SEO tool that covers all aspects of SEO, including keyword research, competitor analysis, and content optimization. Many reviewers appreciate the wide range of features offered by Searchmetrics, such as rank tracking, SEO audits, and backlink monitoring.

Simplicity and Ease of Use: The simplicity and ease of use of the platform are highly appreciated by users. Reviewers find it easy to navigate through the interface and perform various analyses without relying heavily on external tools. This user-friendly experience saves time for users.

Helpful Customer Service: Users have praised the helpfulness of the customer service provided by Searchmetrics. Reviewers mention that they receive prompt assistance whenever they encounter any issues or have questions about using the tool. The responsive customer support adds value to their overall experience with Searchmetrics.

Complex User Interface: Some users have mentioned that the software's user interface is complex and difficult to navigate. They feel overwhelmed by the number of options and functionalities available, which leads to difficulty in finding the necessary information for their tasks. Additionally, they spend a lot of time on internal training documentation, suggesting a lack of ease of use.

Lackluster UX Design: The UX design of the software has been criticized by some users who find it lacking in slickness and feeling dated. They believe that it is not as intuitive or user-friendly as it could be, particularly when it comes to the dashboard and reporting functionality. Simplifying the dashboard and making it easier to understand have been suggested improvements.

Limited Customization Options: There are complaints about the lack of customization options in views, making it difficult for users to sort and organize information in a helpful way. While some tables have sortable columns, others do not, limiting users' ability to manipulate data effectively. Users also mention that there is a lack of advanced options for improving organic rankings.

Users commonly recommend trying out Searchmetrics to experience the difference in data accuracy compared to other tools in the market. They caution that it may not be suitable for advanced SEO research. Users also suggest utilizing the long tail keyword section of Searchmetrics to spy on competitors and discover their rankings. Additionally, users find Searchmetrics to be a useful tool with several features for tracking progress and building strategies. They advise investing in employee training to fully benefit from the tool and suggest seeking assistance with the initial setup. Users recommend becoming familiar with the process and results of reports and segmenting in Searchmetrics. However, some users note that it is a complex tool that requires significant time to master, especially for those without extensive SEO experience. Users suggest releasing a new user interface to enhance usability. They appreciate the quality and usefulness of the data provided by Searchmetrics and praise its support services. Users highlight the speed to market with new initiatives as one of Searchmetrics' differentiating points. They believe it is ideal for users focused on analyzing and monitoring a small group of high-impact keywords. Users advise speaking to current users regarding their satisfaction with customer support and issue resolution. Finally, after using Searchmetrics for several months and completing training, users find it to be a good value for the price.

Attribute Ratings


(1-2 of 2)
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Christiaan Bollen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Searchmetrics Suite is used for SEO and online marketing optimization of our websites. With the main focus on the content, ranking tracking and finding of keywords. Another great aspect is the research section. Here you can find out what your competitors are doing and how you could change your website to be equal or better than this.
  • Content optimization, give one or more keywords to Searchmetrics and the webpage you want to rank for those keywords. Searchmetrics will check your page and compare it with other web pages that rank for your given keywords.
  • Competitor research, find out what keywords your competitors are ranking for.
  • Keyword research, what keywords are you using and which keywords could be new opportunities for your project.
  • Research into specific languages when working with multilingual countries
  • More keyword data in smaller countries
Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
SEO (8)
Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
SEO Channels (4)
Local SEO
Social SEO
Mobile SEO
Global SEO
SEO Platform & Account Management (2)
Multi-domain support
Integration with web analytics tools
  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
Score 9 out of 10
Vetted Review
Verified User
We mainly use the Searchmetrics Suite to monitor our natural search ranking trends as well as the market demand for our top search terms. We also use Searchmetrics to monitor our competitors and their ranking trends in both the paid search and organic search channels. Searchmetrics also helps us to see how our various content pages rank.
  • Large database of companies and search terms to compare with our site.
  • In the research section, we are able to do research on an unlimited number of sites/keywords
  • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
  • A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
  • Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
  • Adding mobile tracking requires a new contract and is an additional add-on
Be sure to review the contract and if possible, remove the auto-renew wording. Searchmetrics is a great tool for research and historical tracking, but if you are going to be sending out a lot of reports, make sure you have enough reporting "credits" for your expected use. Also, there are limits in the number of competitor sites and keywords you can store historical trend data for.
  • We've been able to see how our SEO changes have affected our site rankings and been able to make changes for the better
  • Searchmetrics has helped us to find keywords that we should be bidding on in PPC but weren't, hidden gems
  • We've been able to see how Google's various releases have helped/hurt our rankings and have been able to take action to improve rankings
  • BrightEdge,Conductor and Inc.
We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
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