Sizmek is great but there is room for improvement.
May 11, 2016

Sizmek is great but there is room for improvement.

Andrew S. Perry | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sizmek

Currently, we use Sizmek for all of our reporting and its only used within our department.

Pros

  • Allowing customization of automated reports which can be tailored towards individual partners.
  • Reporting is easy to read and provides great detail.
  • "Campaign Monitor" is amazing at providing real time performance.

Cons

  • We should have the ability to put multiple KPIs on our reports.
  • There should be cohesive transparency between both agency and publisher's reportings. This issue causes us to sometimes depend on our publisher's numbers.
  • Though easy to read and navigate, Sizmek's dashboard could be a bit more seamless in its functionality.
Both have great offerings, however they both miss points when trying to enhance day to day productivity. DoubleClick provided great detail, however Sizmek is able to show the same information with less amount of steps. Still Sizmek's interface provides what's needed but sometimes can cause issues with long loading or sometimes not providing the requested information at all.
When we need to get real time results on reporting, "Campaign Monitor" is a great tool to have. Setting and sharing reports are also a huge plus. It keeps teams in the loop of what partners are seeing no matter which individual setup the reports to send to partners. Another big plus is how seamless Sizmek is with Prisma.

Sizmek Ad Suite Feature Ratings

Ad campaign creation
7
Ad deployment
7
Display advertising
7
Ad display and retargeting segmentation
Not Rated
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
4
Ad performance reports
7
Ad conversion tracking
8
Ad attribution reporting
7
Cross-channel ad management
5
Ad forecasting and optimization
Not Rated

Comments

  • Andrew S. Perry | TrustRadius Reviewer
    Overall Sizmek is a great tool to have. If the KPI issue can get fixed to the point that we're able to put all KPI's for Mobile and Desktop on one report, that would be awesome. Also, please provide more fluidity to the overall dashboard.

More Reviews of Sizmek Ad Suite