Item: Sizmek Ad Suite (discontinued)
Rating: 8
Author: Verified User

Overall Satisfaction with Sizmek

Use Cases and Deployment Scope

Sizmek is being used by my department as well as the entire organization. As a full service advertising agency, our organization utilizes Sizmek for building digital creative, hosting assets for 3rd party ad serving, facilitating ad tag operations, and having the ability to track and report out on media performance all in one place.

Pros and Cons

Pros

Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
Simple Creative Hosting - Easy upload and path location details for creative files

Cons

Ability to reformat a placement - Sizmek doesn't allow you to change from inbanner to tracking only if needed.
Simplified creative assignments - Sizmek will create complicated ad ID system when setting up groups
Easier bulk creative uploads - Sizmek requires a template to upload multiple files

Return on Investment

Sizmek gave us the ability to track a campaign that under delivered which would otherwise have been billed in full by the vendor and created significant savings
Sizmek gave us insight into creative performance where we were able to leverage for future campaigns

Likelihood to Recommend

Sizmek provides all of the needs to fully build out a standard media campaign. From setting up all placement parameters, to uploading static banners, to trafficking ad tags, Sizmek makes things very seamless
If a campaign becomes more intricate such as including video or building rich media, Sizmek does not offer the best tools and ease of use as some competitors

Sizmek Ad Suite (discontinued) Feature Ratings

Comments

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My time with Sizmek