Sprinklr Marketing for a local user, in a global organization.
Anonymous | TrustRadius Reviewer
May 20, 2019

Sprinklr Marketing for a local user, in a global organization.

Score 6 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Content Marketing

Overall Satisfaction with Sprinklr Marketing

Sprinklr Marketing is used across the whole Shell organization, across all markets to handle social media content management.

Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
  • Content production and monitoring.
  • Report generation and customization of data dashboards for owned content.
  • Organizational visibility of content.
  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
  • Overall it has been positive, although I'm not sure specific numbers in this regard.
The response of the team is quick, however, the responses seem to be generic. There were times when we were asking for some specific functionality but we got a generic overview of Sprinklr, which the team is already boarded on. It also takes a while for Sprinklr to roll out new features from social networks.
It's worth noting that I'm a local market user, and access and modules for Sprinklr are centralized with our global team.

We adopt a unified approach to content creation and has SOMEWHAT streamlined the process for scheduling and approvals. However, content development feedback on the editorial calendar is still done offline for the following reasons
1. Easier to feedback over email/cloud documents.
2. Sprinkr licenses are limited to a few users.

Adoption of our global media agencies for the advertising platform is not as widespread and they have a limited understanding of the tool's capabilities.
Not part of decision making. Sprinklr was already implemented when I became involved with the platform.
  • Content creation and collaboration with agencies.
  • Creating an organization hierarchy for review and approval.

It's not the best tool for:
  • Social listening.
  • Extraction and splicing of specific reports, esp. over a long period of time.
  • Customization of data on the fly. It takes a while for it to load data, and requires a technical understanding of how digital data is retrieved.
  • UI and UX are not intuitive.

Sprinklr Modern Marketing Feature Ratings

Approval workflows
Content collaboration
Content calendar
Forms / Gated content
Embedded CTAs
Content distribution
Content promotion
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics
Campaign optimization dashboard
Competitive analytics