Sprinklr Marketing for a local user, in a global organization.
May 21, 2019
Sprinklr Marketing for a local user, in a global organization.
Score 6 out of 10
Vetted Review
Verified User
Modules Used
- Modern Marketing
- Content Marketing
Overall Satisfaction with Sprinklr Modern Marketing
Sprinklr Marketing is used across the whole Shell organization, across all markets to handle social media content management.
Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
- Content production and monitoring.
- Report generation and customization of data dashboards for owned content.
- Organizational visibility of content.
- Slow UI/UX. Tends to hang and takes a while to load.
- Social listening capabilities are extremely lacking.
- Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
- Overall it has been positive, although I'm not sure specific numbers in this regard.
Not part of decision making. Sprinklr was already implemented when I became involved with the platform.