May 17, 2019
Score 7 out of 10
- Content Marketing
Overall Satisfaction with Sprinklr Marketing
Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).
- Sprinklr Marketing is a useful content management tool
- Sprinklr Marketing provides relevant social media data
- Sprinklr Marketing is timely in social listening
- Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
- Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
- Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested.
I utilize the Sprinklr Marketing platform for social media on a daily basis. This includes the Sprinkr Asset Management, Editorial Calendar, Approval Dashboards, Social Care Dashboards and Reporting. The SAM has greatly improved my workflow throughout my two years because it gathers assets from all of our content creators in one space that is easily accessible.