Sprinklr Marketing
Marena Bitz | TrustRadius Reviewer
May 17, 2019

Sprinklr Marketing

Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Content Marketing

Overall Satisfaction with Sprinklr Marketing

Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).
  • Sprinklr Marketing is a useful content management tool
  • Sprinklr Marketing provides relevant social media data
  • Sprinklr Marketing is timely in social listening
  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
  • Social care is handled timely
  • Community management is more efficient
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested.
I utilize the Sprinklr Marketing platform for social media on a daily basis. This includes the Sprinkr Asset Management, Editorial Calendar, Approval Dashboards, Social Care Dashboards and Reporting. The SAM has greatly improved my workflow throughout my two years because it gathers assets from all of our content creators in one space that is easily accessible.
I have never used another product aside from Sprinklr Marketing.
Sprinklr Marketing is useful in social care, content management and community engagement. Sprinklr Marketing does not excel in publishing, and I find that I'd rather publish natively than use Sprinklr.

Sprinklr Modern Marketing Feature Ratings

Approval workflows
8
Content collaboration
10
Content calendar
Not Rated
Network for content licensing/production
Not Rated
Content hub
10
Forms / Gated content
Not Rated
Embedded CTAs
Not Rated
Content distribution
10
Content promotion
Not Rated
Content automation
Not Rated
Audience profiling and targeting
8
Closed-loop tracking and reporting
Not Rated
Content performance analytics
8
Campaign optimization dashboard
8
Competitive analytics
Not Rated