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Sprinklr Marketing

Score7.4 out of 10

57 Reviews and Ratings

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What is Sprinklr Marketing?

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.

  • Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market.

  • Content planning and scheduling across 30+ digital, social and traditional channels on a central editorial calendar, with a digital asset manager for storing media assets, and simultaneous publishing across channels at AI-recommended times with an omnichannel publisher.

  • Generates engaging, platform-specific content with Sprinklr AI+ — a combination of Sprinklr’s proprietary AI and Generative AI

  • Centralizes multichannel social advertising campaign management across 9+ channels, with AI-powered optimization and automation to boost ROAS

  • Offers a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources.

  • Integrates social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market.

  • Enables community managers to access, monitor and engage with comments on paid posts on social channels, closing the loop with audiences.

  • Unifies brand governance, enabling brand protection and brand activity management across global and local domains through a centralized governance console.


Sprinklr Marketing is presented as a comprehensive suite of products that allow marketing teams and agencies to work together on content marketing and campaign orchestration .

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Sprinklr Marketing has to offer, as determined by TrustRadius' reviewers.
Based on 57 ratings of Sprinklr Marketing's features
View all features

Top Performing Features

  • Content calendar

    Allows users to schedule and plan the creation and/or distribution of content.

    Category average: 6.5

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 8.2

Areas for Improvement

  • Forms / Gated content

    Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

    Category average: 8.2

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.1

  • Approval workflows

    Allows users to lay out and track, in some cases automatically, workflows for content approval.

    Category average: 6.7

Reviews

What users are saying about Sprinklr Marketing.
View all reviews

More social, less distance

Incentivized
Fernando MattosView profile
Voice Content Manager in Information Technology at Wellstar Health System (10,001+ employees employees)

Use Cases and Deployment Scope

We use to schedule posts, run engagement reports and keep track of comments. We also use it to alert us of people mentioning us. The social team also generates reports from Sprinklr. We currently have 30 social accounts on Sprinklr, which helps us keep track of all. Sprinklr's scheduling function also frees our team to do other tasks.

Pros

  • Scheduling posts
  • Showing mentions
  • Providing tech support

Cons

  • Research function is difficult to learn and use
  • IGTV functionality is missing
  • No support for stories

Return on Investment

  • Time saved scheduling posts
  • Alert for PR crisis situations
  • Easy engagement reports

Other Software Used

Adobe Premiere Pro, Adobe PhotoShop, Adobe Illustrator CC

Sprinklr - An Effective Social Solution

Incentivized
Joseph AlleruzzoView profile
Director, Client Lead in Marketing at Havas Media Group (5001-10,000 employees employees)

Pros

  • Content marketing.
  • Social listening.
  • Bulk uploads and changes.

Cons

  • Refresh time is slow.
  • Trainings not insightful.
  • New formats slow to be integrated.

Return on Investment

  • Ease of use, onboarding, and scale.
  • Priced well compared to other tools.
  • Effective KPI management.

Alternatives Considered

Scope by 4C

Sprinklr: the tool your large organization needs

Incentivized
Corey WalkerView profile
Marketing Specialist in Marketing at The Marketing Specialist (1-10 employees employees)

Pros

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.

Cons

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!

Return on Investment

  • It has positively affected us by easily sharing brand content so I spend less time creating and coming up with my own new content.
  • It also positively allows us to respond more quickly to our patients and customers with easy to use engagement dashboards.
  • It positively saves time allowing me to post the same content on multiple channels vs. logging in and out of multiple platforms every day.

Sprinklr Advertising has a Good User Interface

Incentivized
Alissa CalominoView profile
Senior Business Solutions Owner for Marketing Technology in Marketing at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas (5001-10,000 employees employees)

Pros

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

Cons

  • They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
  • Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.

Return on Investment

  • Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
  • As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.

Alternatives Considered

Hootsuite and HubSpot

Brandwatch = LEGO Duplo, Socialbakers = LEGO Classic, Sprinklr = LEGO Technic!

Incentivized
Robert LangeView profile
Head of Paid Media & Social Media Consultant, Strategist in Social Media at neulandherzer (client: EGGER Group) (51-200 employees employees)

Pros

  • Design of the dashboards diagrams
  • Amount of channels you can connect with Sprinklr
  • Customized metrics

Cons

  • The combination of paid versus organic
  • User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
  • Missing the combination of metrics of different social platforms. like the number of followers.

Return on Investment

  • As an agency, I can't say anything about the ROI, because the client is paying for it. But I can say, being able to display the whole user journey helped us to show the ROI of a single posting. We can show how much traffic and how many conversions a social posting can have, and can display the impact raising the media budget would have.

Alternatives Considered

Socialbakers Suite, Falcon.io, Brandwatch and Google Data Studio

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