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Sprinklr Marketing

Sprinklr Marketing
Formerly Sprinklr Modern Marketing & Advertising


What is Sprinklr Marketing?

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on…

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Recent Reviews

TrustRadius Insights

Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social …
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Sprinklr Review

5 out of 10
May 10, 2019
Sprinklr advertising is being used across several departments in the organization. Since we have multiple accounts for our business, …
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Popular Features

View all 16 features
  • Content performance analytics (7)
  • Closed-loop tracking and reporting (6)
  • Audience profiling and targeting (7)
  • Content distribution (6)
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What is Sprinklr Marketing?

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.…

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Content Creation

Features related to the creation of content for marketing purposes.

Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Avg 7.8
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Product Details

What is Sprinklr Marketing?

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.

  • Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market.

  • Content planning and scheduling across 30+ digital, social and traditional channels on a central editorial calendar, with a digital asset manager for storing media assets, and simultaneous publishing across channels at AI-recommended times with an omnichannel publisher.

  • Generates engaging, platform-specific content with Sprinklr AI+ — a combination of Sprinklr’s proprietary AI and Generative AI

  • Centralizes multichannel social advertising campaign management across 9+ channels, with AI-powered optimization and automation to boost ROAS

  • Offers a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources.

  • Integrates social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market.

  • Enables community managers to access, monitor and engage with comments on paid posts on social channels, closing the loop with audiences.

  • Unifies brand governance, enabling brand protection and brand activity management across global and local domains through a centralized governance console.

Sprinklr Marketing is presented as a comprehensive suite of products that allow marketing teams and agencies to work together on content marketing and campaign orchestration .

Sprinklr Marketing Features

  • Supported: Smart Alerts
  • Supported: Smart Content Intelligence
  • Supported: Suggestion Queues
  • Supported: AI Asset Filters
  • Supported: User Generated Content
  • Supported: Production Dashboards
  • Supported: Digital Asset Management
  • Supported: Global Editorial Calendar
  • Supported: Campaign Overview
  • Supported: Sub-Campaigns
  • Supported: Brief Templates
  • Supported: Content Templates
  • Supported: Smart Compliance
  • Supported: Asset / Campaign Expiry
  • Supported: Confidential Content
  • Supported: Intake Forms
  • Supported: Marketing Automation
  • Supported: Ads Manager
  • Supported: Ads Composer
  • Supported: Cross Channel Reporting
  • Supported: Smart Bidding
  • Supported: Smart Budget Allocation
  • Supported: Crisis Switch

Sprinklr Marketing Videos

This video takes a deep dive into Sprinklr Marketing to look at pricing, top features, use case, and user review sentiments.

Watch Sprinklr Marketing Overview

Sprinklr Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web

Frequently Asked Questions

Percolate, now part of Seismic, Aprimo, and Adobe Marketing Cloud are common alternatives for Sprinklr Marketing.

Reviewers rate Content calendar and Content performance analytics highest, with a score of 9.6.

The most common users of Sprinklr Marketing are from Enterprises (1,001+ employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social Media department as well as the entire company rely on Sprinklr for content management, scheduling, advertising, and reporting. With Sprinklr, users can launch campaigns, evaluate their performance, and make real-time optimizations. The robust campaign dashboard enables users to track all their campaigns and make adjustments while ads are live. Additionally, Sprinklr's scheduling function allows users to plan and schedule posts, run engagement reports, keep track of comments, and stay informed about mentions.

One key benefit of using Sprinklr is the ability to generate comprehensive reports that help users keep track of their 30 social accounts. This feature not only saves time but also provides valuable insights into the effectiveness of their social media efforts. Furthermore, Sprinklr is widely used by marketing departments to collaborate with partner agencies, manage paid social media efforts, and handle social listening and organic social media activities. The platform's data-driven reporting dashboards summarize metrics from various social media platforms in one place, providing users with a holistic view of their social media performance.

Sprinklr's capabilities expand beyond marketing departments as well. It is also employed by healthcare companies for posting and managing content, creating ads, tracking analytics, and gaining insights into what patients and the community are saying. In addition, it is utilized by the Marketing and Communications department of organizations like Shell to streamline social media content management, approve agency-created content, develop content calendars, schedule posts, report on performance, and manage communities.

Overall, Sprinklr simplifies and enhances social media management for businesses by centralizing various tasks such as content creation, scheduling, advertising, engagement monitoring, and reporting. Its versatility makes it a valuable tool in multiple industries including healthcare and energy sector where it assists in managing brand presence effectively across various social media platforms.

Users have made several recommendations for using Sprinklr as a social media management tool. Firstly, they suggest carefully considering other options in the market for Social Listening/Content Marketing. Secondly, users recommend utilizing Sprinklr for community management, as they find it to be an amazing tool. Lastly, users advise understanding the fundamentals of paid social before using Sprinklr, emphasizing the importance of this knowledge. Overall, these recommendations highlight the value and capabilities of Sprinklr for various aspects of social media management.

Attribute Ratings


(1-16 of 16)
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Score 7 out of 10
Vetted Review
Verified User
The main advantage of this module is visibility on paid social media performance, with customizable, user-friendly reporting. It is challenging to onboard agencies in this category and increase the adoption of Sprinklr for paid but after a couple of months our adoption has increased significantly, particularly thanks to some POCs that we decided to run in order to prove the advantage of Sprinklr AI optimizations over Business Manager optimizations.
  • Reporting capabilities
  • Automated AI optimizations
  • Clear, user friendly editorial calendar for paid
  • Stories publishing - some features are not available, eg we cannot add some gifs, stickers, pools etc
  • Too many fields to complete when publishing a new post
  • Retrotagging (and also tagging) is quite time consuming
Well suited for companies that have a significant spend in paid social media that are able to provide full time resources to drive adoption of the tool across all stakeholders.

Less appropriate if paid media spend is low and if there are no internal resources to look after adoption, advise users etc.
September 01, 2022

More social, less distance

Fernando Mattos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use to schedule posts, run engagement reports and keep track of comments. We also use it to alert us of people mentioning us. The social team also generates reports from Sprinklr. We currently have 30 social accounts on Sprinklr, which helps us keep track of all. Sprinklr's scheduling function also frees our team to do other tasks.
  • Scheduling posts
  • Showing mentions
  • Providing tech support
  • Research function is difficult to learn and use
  • IGTV functionality is missing
  • No support for stories
+ Scheduling posts
+ Doing engagement reports
+ Seeing mentions in a central place
+ Easy interface

- Difficult to run Research Module
- Lacks some newer functions such as IGTV
Joseph Alleruzzo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Sprinklr across our entire office. It allows us to launch campaigns, evaluate performance, and optimize campaigns in real-time. It is extremely helpful to have a robust campaign dashboard to track all of our campaigns and dive deeper into the ad see and ad levels to switch out creative, copy and links while an ad is live. We are able to scale performance and can pause an ad if it is underperforming with regards to established KPIs.
  • Content marketing.
  • Social listening.
  • Bulk uploads and changes.
  • Refresh time is slow.
  • Trainings not insightful.
  • New formats slow to be integrated.
This is a good platform for basic campaigns where there is a need for a number of campaigns, ad sets, and creative versions. In addition to KPI tracking and optimizations which has proven to be an effective solution. It is not the best for executing some of the latest capabilities and ad types developed by social platforms.
Score 10 out of 10
Vetted Review
Verified User
This tool is an excellent addition to help and get more insightful data and reporting from organic and paid social media channels, brand visibility and so much more. I would highly recommend it for anyone looking for a powerful social media tool for their business.
  • Nice visuals
  • Excellent reporting
  • Easy to use and implement
  • none.
An excellent tool to quickly implement to show ROI and metrics from social media campaigns.
Corey Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Sprinklr is used by one of my client's Marketing and Communications department to post, schedule, and manage content for their healthcare company. They also use it to create ads and track analytics. Since there are many different departments and entities within the company using it, it is a great way to share content at a larger brand level. We also have a better understanding about what our patients and the community are saying about us so we can respond appropriately. What we learn can result in improving our services, or creating more engaging content.
  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Sprinklr has been a great tool for the larger organization that I work with because it allows us to share content across entities, and listen to our customers. It works well in a larger corporate structure. However, I think if you were a small business with less than 25 employees, it's probably overkill. A smaller business probably would not have the staff time to dedicate to managing all of the functions available within Sprinklr.
Robert Lange | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We are using Sprinklr Modern Advertising for our client to handle and report the whole editorial process of the EGGER Group and their different markets with different agencies. We set-up different data-driven reporting dashboards for EGGER's Facebook, Twitter, Instagram, YouTube, Pinterest, and VK.

The first global dashboard summarized all metrics coming through the Insights API and the Paid / Ad-manager APIs. We divided the dashboard into an "organic" and a "paid" side, where we show the organic/paid metrics coming through two different sources. Diagrams showed the growth of follower, the demographics and location of our following. In another dashboard, we display the reach and engagement in numbers and their change rate, and also the impressions and interactions per market/target groups are distributed.

We also showed data from community management and in a 4th "paid media" dashboard all costs are displayed. Lastly, in one of the paid modules, we included the impact a single paid post has to be transparent to the client.
  • Design of the dashboards diagrams
  • Amount of channels you can connect with Sprinklr
  • Customized metrics
  • The combination of paid versus organic
  • User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
  • Missing the combination of metrics of different social platforms. like the number of followers.
It is a very complex system. In the onboarding phase with Sprinklr customer support, we had two different contact persons. On from the "organic"/free site - the other one from the "paid" site. When you want to set up dashboards with combined diagrams at the same time, and you have different contact persons on different onboarding & briefing calls with the client & Sprinklr, we need a lot of time to brief your staff on what was recently done. Furthermore, different metrics were used, because there was an information gap. Sometimes Sprinklr Paid Customer Manager implemented custom metrics and the Organic Customer Manager didn't know about it.
We had SIX different contact people at Sprinklr through the setup phase, which costs a lot of time & money, because we had to describe the vision we had of our dashboards 6 times. Furthermore, we kept coming across the same API limitations in all these support cases. The limitations themselves were not the problem. With every new person, the same mistakes/bugs were made because there was no real documentation about the bugs and the new "workarounds" we found.
Score 6 out of 10
Vetted Review
Verified User
Sprinklr is used by my client for the entire marketing department and helps them to work with their partner agencies (such as myself). We use Sprinklr for all social media paid efforts and primarily use the Ads Composer, Ads Manager, Creative Library, Audience Manager, and Ads Reporting. We are working to use other features such as Segment Manager, Pacing Groups, and Ads Benchmarks. We also use Sprinkr for social listening and organic social media efforts.
  • Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program.
  • It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers.
  • The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr.
  • The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.
  • We love how robust Sprinklr is but that has been overwhelming at times
  • There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices
  • It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive
  • During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Score 7 out of 10
Vetted Review
Verified User
It is being used by the social team/audience development team. The biggest reason for its use is to be able to have multiple accounts across regions into one dashboard. We have a large global team and implementation of global campaigns can be hard given multiple teams manage individual accounts.
  • As I said the ability to centralize your brands into one globally
  • Globally - ability to centralize a global team and have a better view of spending/performance etc
  • API connection to DOMO
  • User interface
  • Not keeping up with native new features
  • On going issues, things never work
It really depends on what a company needs. For a smaller company I would not suggest it. For global companies, yes, but I would not use the API connection.
Score 2 out of 10
Vetted Review
Verified User
Sprinklr Modern Advertising is being used across the organization by multiple social media practitioners. It allows us to scale our advertising capabilities with a growing team.
  • Allows for ad integration of multiple platforms and profiles in one place.
  • Targeting capabilities match that of native platform.
  • Ability to measure budget spending is pretty clear.
  • The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense.
  • It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.
Sprinklr Modern Advertising is suited well for smaller teams where maybe one to three people are managing ads. It is less appropriate for larger teams where organization and ease of use is the main concern or factor.
Score 10 out of 10
Vetted Review
Verified User
Our social media team works closely with the Sprinklr platform on a daily basis. We have been able to create robust social listening reports for our clients across various industries and monitor the conversation online in an effort to remain competitive in the marketplace. We are able to see our overall share of voice for specific topics.
  • Monitoring the social landscape and assigning a numerical share of voice % on particular topics
  • Reporting on WoW and YoY trends
  • Quickly manipulate data points and analyze top performing content
  • Certain accounts keep becoming disabled (primarily Instagram) - integration issues
  • Monitoring paid activity can be tricky and finicky at times
  • A lot of 'noise' gets pulled into social listening dashboards
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform.
Alejandro Mac Swiney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Sprinklr for communication in our social media networks.
  • We can have all of our administration on 1 platform.
  • We modify information and check analytics.
  • We review metrics for making decisions.
  • Have tutorials or explanations in the Spanish language.
They need to have more information in other languages. It is very important for people like me to understand the platform, because we need explanations about campaigns, social media posts, metrics, report differences, and other topics. I want to ask for help and learn more about the platform in Latin America, but most of the time I don´t have the resources to receive answers.
Score 6 out of 10
Vetted Review
Verified User
Sprinklr Marketing is used across the whole Shell organization, across all markets to handle social media content management.

Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
  • Content production and monitoring.
  • Report generation and customization of data dashboards for owned content.
  • Organizational visibility of content.
  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
  • Content creation and collaboration with agencies.
  • Creating an organization hierarchy for review and approval.

It's not the best tool for:
  • Social listening.
  • Extraction and splicing of specific reports, esp. over a long period of time.
  • Customization of data on the fly. It takes a while for it to load data, and requires a technical understanding of how digital data is retrieved.
  • UI and UX are not intuitive.
May 17, 2019

Sprinklr Marketing

Score 7 out of 10
Vetted Review
Verified User
Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).
  • Sprinklr Marketing is a useful content management tool
  • Sprinklr Marketing provides relevant social media data
  • Sprinklr Marketing is timely in social listening
  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
Sprinklr Marketing is useful in social care, content management and community engagement. Sprinklr Marketing does not excel in publishing, and I find that I'd rather publish natively than use Sprinklr.
Alissa Calomino | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We used Sprinklr in the Social Media department but the use was for the whole company. Our department controlled 9 pages in both Spanish and English language for the enterprise. We used it for content management, scheduling, advertising and reporting. We also used it for social media "page" campaigns (polls, sweepstakes) though that wasn't a core competency.
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
  • They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
  • Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.

I think Sprinklr is great for companies that manage a lot of pages. There is definitely some efficiency of scale when being able to post one message or ad on several pages. As I said, the tool was fine for content management and campaign management but doesn't offer a lot that you can't get directly from Facebook. What it does offer is a great user interface that is much more friendly than Facebook admin tools. They also offer good customer service and good support packages so if you need a little boost getting going, they are a good option.

May 10, 2019

Sprinklr Review

Score 5 out of 10
Vetted Review
Verified User
Sprinklr advertising is being used across several departments in the organization. Since we have multiple accounts for our business, Sprinklr helps simplify ad management and reporting.
  • Custom reports to see data in different views is crucial for different business stakeholders.
  • Budgeting helps keeps up on track.
  • The Ads Manager allows us to see an overview and high-level update on all our current and past campaigns.
  • Support has slow response times for some issues.
  • Onboarding training could be improved.
Sprinklr advertising can be great because of the many options for customizing. However, it can also have its growing pains for a company that doesn't have a dedicated social media department. Setting up governance and processes when rolling out to other parts of the organization is important, as well as communication with all involved in using the platform.
May 06, 2019

Highly Recommend!

Score 10 out of 10
Vetted Review
Verified User
Sprinklr Advertising is utilized by the social media manager role on the digital marketing team in the marketing communications department. It has created efficiencies by streamlining the ad publishing process and reporting.
  • User-friendly interface
  • Continuous updates to platform capabilities
  • Outstanding customer service
  • Speed to implement platform capabilities can be slow at times
  • Social platform reps not familiar with platform
  • Some minor bugs/fixes
Well-suited for companies who have multiple campaigns running across multiple platforms. Not well-suited for those who do not advertise regularly.
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