Sprinklr: the tool your large organization needs
Corey Walker | TrustRadius Reviewer
November 12, 2019

Sprinklr: the tool your large organization needs

Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Content Marketing
  • Engagement
  • Reporting
  • Advertising

Overall Satisfaction with Sprinklr Modern Marketing (formerly Content Marketing)

Sprinklr is used by one of my client's Marketing and Communications department to post, schedule, and manage content for their healthcare company. They also use it to create ads and track analytics. Since there are many different departments and entities within the company using it, it is a great way to share content at a larger brand level. We also have a better understanding about what our patients and the community are saying about us so we can respond appropriately. What we learn can result in improving our services, or creating more engaging content.
  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
  • It has positively affected us by easily sharing brand content so I spend less time creating and coming up with my own new content.
  • It also positively allows us to respond more quickly to our patients and customers with easy to use engagement dashboards.
  • It positively saves time allowing me to post the same content on multiple channels vs. logging in and out of multiple platforms every day.
Support is usually pretty to quick to address my issues and resolve them.
It is truly helpful to see trends across our organization as a whole, which Sprinklr allows. We can see what others are doing within the healthcare industry, and see what words and phrases are trending throughout our organization. Overall, it gives us a lot more informed data to base online (and offline) decisions. Since we are able to see more of what our community is saying, we can better address their needs.
Sprinklr has been a great tool for the larger organization that I work with because it allows us to share content across entities, and listen to our customers. It works well in a larger corporate structure. However, I think if you were a small business with less than 25 employees, it's probably overkill. A smaller business probably would not have the staff time to dedicate to managing all of the functions available within Sprinklr.

Sprinklr Modern Marketing Feature Ratings

Ideation
8
Approval workflows
Not Rated
Content collaboration
10
Content calendar
10
Network for content licensing/production
Not Rated
Content hub
10
Forms / Gated content
Not Rated
Embedded CTAs
Not Rated
Content distribution
10
Content promotion
8
Content automation
10
Audience profiling and targeting
10
Closed-loop tracking and reporting
10
Content performance analytics
10
Campaign optimization dashboard
Not Rated
Competitive analytics
8