- Storify is a fantastic tool that can be used to connect with your audience across social media platforms.
- It allows you to bring attention to sometimes overlooked social media pieces for example a tweet or a youtube video, and organize it in a way that makes sense for your audience.
- Storify allows you to easily present information to an individual who might not have normally interacted with it, for example you can organize your story to include tweets for your reader who say, for example, does not use twitter, you can still provide them with the information even though they might not have seen it on the actual social media platform.
- Storify helps you block out all the "noise" and because of that you can create a beautiful social media picture and really target what your audience wants to read about whether that is about a particular event, product, etc.
- You can easily embed your story and share it so it does not take a lot for it to go viral.
- If the future I would like to see more sources of social media available to search from, for example Reddit and Pinterest.
- More interesting story designs (Prezi look - interactive and more visual).
- Better product branding, because consumers get to see what Sharp is doing and what people are saying about us.
- Marketing research - great tool to see popular trends and social media interactions for other companies.
Storify is a great tool to use when publishing on social media. With the growth of social media, PR and Marketing I feel it will continue to develop and see improvements over the coming years.