I am no longer with the company that was using it, but I would recommend it to businesses that have the resources to use it. Besides being another social channel, it offers a place to engage with specific users on other social channels who you already know are interested in related products or industries. By searching, incorporating, and notifying the users behind specific Tweets or other social interactions, you can literally target down to the user who is actually most likely to convert. No other platform gives you that power so easily. Especially for businesses with high margin products, even a small number of sales leads will make Storify pay for itself.