Best Social Media Marketing Tools39Social media marketing tools help companies engage their customers and reach new audiences through social media. Most social media marketing tools do one or more of the following: 1. Social media advertising tools 2. Social media advocacy tools 3. Social media promotion tools 4. Social media curation toolsAgorapulse1https://media.trustradius.com/product-logos/rV/7p/W7JTG122JCTK.PNGSprout Social2https://media.trustradius.com/product-logos/Sh/i0/UB2ZWQ2XJ8XW.PNGKhoros Marketing (Formerly Spredfast + Lithium)3https://media.trustradius.com/product-logos/P7/Zq/5WJT8A1IFAU9.PNGOracle Social Cloud4https://media.trustradius.com/product-logos/a4/Xv/O4FSE2N79FXT.PNGBuffer5https://media.trustradius.com/product-logos/UQ/j0/5VK122T333JZ.JPEGSocialbakers Suite6https://media.trustradius.com/product-logos/uR/XF/0HHH097O3LJG.PNGReviewTrackers7https://media.trustradius.com/product-logos/ei/TE/9T1TV3MO8ZTA.PNGStorify8https://media.trustradius.com/product-logos/P1/zQ/6Z9OWECOA3EW.PNGBazaarvoice Conversations9https://media.trustradius.com/vendor-logos/1s/JI/4JT8UTNTTAF0-180x180.PNGOktopost10https://media.trustradius.com/product-logos/G5/ef/G2OF1EK9OUX7.PNGCool Tabs11https://media.trustradius.com/product-logos/A5/Pg/1ZNV9ORJ7G5P.PNGYotpo12https://media.trustradius.com/product-logos/Tm/Pg/F915B5XKQG3X.PNGMapp Digital13https://media.trustradius.com/vendor-logos/kN/05/TE1KU9W0TSP5-180x180.JPEGTracx14https://media.trustradius.com/product-logos/ho/Yv/DM4S5FBNSDXI.JPEGFalcon.io15https://media.trustradius.com/product-logos/C9/pP/GB8D2H3Z0WOZ.PNGLivefyre Studio16https://media.trustradius.com/vendor-logos/wz/eT/6KLTR4CT92LN-180x180.PNGWyng (formerly Offerpop)17https://media.trustradius.com/product-logos/wI/1f/JS61FHRXNE6G.JPEGGaggleAMP Amplify18https://media.trustradius.com/product-logos/rI/IW/HVGWN1AK8J5N.JPEGWildfire by Google (Discontinued)19https://media.trustradius.com/vendor-logos/a6/c6/JGG6SW6IUMTJ-180x180.PNGBambu20https://media.trustradius.com/product-logos/aE/tL/J90NE87LE5OC.PNGPromoRepublic21https://media.trustradius.com/product-logos/Qx/jn/09DB8Z8XW7NP.GIFeClincher22https://media.trustradius.com/product-logos/CT/xw/CHTN0MZ82P06.JPEGLater23https://media.trustradius.com/vendor-logos/4L/T3/TTR4SXOZFRIJ-180x180.JPEGBazaarvoice Local24https://media.trustradius.com/vendor-logos/1s/JI/4JT8UTNTTAF0-180x180.PNGEveryoneSocial25https://media.trustradius.com/vendor-logos/WV/L5/6T0RXNXNWIL2.png

Social Media Marketing Tools

Best Social Media Marketing Tools

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Social Media Marketing Tools Overview

What are Social Media Marketing Tools?

Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).


Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Social Media Marketing Tools Features & Capabilities

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:


  • Social media aggregation, RSS Feed or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.

Social Media Marketing Products

Listings (1-25 of 74)

Agorapulse

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Top Rated
342 Ratings

Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.It allows users to post content, engage with their community, and download reports from a single dashboard that is desi...

Sprout Social

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Top Rated
288 Ratings

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind, simpl...

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
129 Ratings

Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Oracle Social Cloud’s analytics tools are designed to empower marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. The vendor says their unified listening, analytics and engagement application helps markete...

Buffer

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Top Rated
206 Ratings

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Socialbakers Suite is an AI-powered social media marketing suite. It is designed to enable marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place.Audiences & PersonasAI tools can segment the user...

27 Ratings

Oktopost is an end-to-end social media management platform, designed for B2B marketers. Oktopost offers detailed analytics on how social drives traffic and leads, and integrates to all major marketing automation platforms such as Act-On, Hubspot, Marketo, Net-Results, Salesfusion and Pardot. Thi...

47 Ratings

Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics t...

22 Ratings

Yotpo is an eCommerce marketing platform that provides integrated solutions for customer reviews, visual marketing, loyalty, and referrals. With Yotpo, brands can effectively leverage social proof to increase trust and sales, cultivate loyal customer advocates, and make better business decisions ...

13 Ratings

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the comb...

18 Ratings

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographi...

24 Ratings

Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data. This platform enables marketers to deliver more personalized brand experiences based on enriched cus...

22 Ratings

Livefyre Studio is a content marketing solution that enables companies to engage consumers through a combination of real-time content, conversation and social curation. With Livefyre users can aggregate, filter and display content from Twitter, Facebook, YouTube, Instagram and RSS, while controll...

GaggleAMP is an online marketing platform that lets companies amplify their marketing efforts by leveraging individual employees and other stakeholders who agree to promote their stuff. These stakeholders get emails telling them they have a message to share. They can elect to share it, not share ...

5 Ratings

Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on...

9 Ratings

PromoRepublic is a social media marketing platform for small businesses, multi-location businesses, agencies, freelancers, marketers and even franchisors. It offers features from content creation to smart slots.According to the vendor, key capabilities include:content library with 100,000 post id...

6 Ratings

eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishingpubli...

11 Ratings

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

Bazaarvoice Local helps companies gather and promote reviews of local service affiliates. The vendor says that unlike third-party service provider listings, with Local users can control the user-generated content related to their local provider of reviews and the environment in which the reviews ...