Best Social Media Marketing Tools39Social media marketing tools help companies engage their customers and reach new audiences through social media. Most social media marketing tools do one or more of the following: 1. Social media advertising tools 2. Social media advocacy tools 3. Social media promotion tools 4. Social media curation toolsAgorapulse1https://media.trustradius.com/product-logos/4R/mP/W7JTG122JCTK-180x180.PNGHootsuite2https://media.trustradius.com/product-logos/1V/5D/82VTWIZC8WTT-180x180.JPEGSprout Social3https://media.trustradius.com/product-logos/9v/1D/UB2ZWQ2XJ8XW-180x180.PNGKhoros Marketing (Formerly Spredfast + Lithium)4https://media.trustradius.com/product-logos/P7/Zq/5WJT8A1IFAU9-180x180.PNGBuffer5https://media.trustradius.com/product-logos/Yb/7x/5VK122T333JZ-180x180.JPEGOracle Social Cloud6https://media.trustradius.com/vendor-logos/e7/6G/F3JK0T3RS775-180x180.PNGSocialbakers Suite7https://media.trustradius.com/product-logos/uR/XF/0HHH097O3LJG-180x180.PNGReviewTrackers8https://media.trustradius.com/product-logos/us/hu/9T1TV3MO8ZTA-180x180.PNGStorify (discontinued)9https://media.trustradius.com/product-logos/c0/UZ/6Z9OWECOA3EW-180x180.PNGBazaarvoice Conversations10https://media.trustradius.com/vendor-logos/1s/JI/4JT8UTNTTAF0-180x180.PNGYotpo11https://media.trustradius.com/product-logos/vf/gp/F915B5XKQG3X-180x180.PNGOktopost12https://media.trustradius.com/product-logos/Rw/KU/G2OF1EK9OUX7-180x180.PNGCool Tabs13https://media.trustradius.com/product-logos/NR/kG/1ZNV9ORJ7G5P-180x180.PNGLater14https://media.trustradius.com/vendor-logos/4L/T3/TTR4SXOZFRIJ-180x180.JPEGMapp Digital15https://media.trustradius.com/vendor-logos/kN/05/TE1KU9W0TSP5-180x180.JPEGTracx16https://media.trustradius.com/product-logos/m2/bj/DM4S5FBNSDXI-180x180.JPEGFalcon.io17https://media.trustradius.com/product-logos/Kf/VD/GB8D2H3Z0WOZ-180x180.PNGWyng (formerly Offerpop)18https://media.trustradius.com/product-logos/HX/v3/JS61FHRXNE6G-180x180.JPEGAdobe Experience Manager Livefyre19https://media.trustradius.com/vendor-logos/wz/eT/6KLTR4CT92LN-180x180.PNGPromoRepublic20https://media.trustradius.com/product-logos/mf/CA/3MV5HQ2DPU8K-180x180.PNGGaggleAMP Amplify21https://media.trustradius.com/product-logos/rI/IW/HVGWN1AK8J5N-180x180.JPEGWildfire by Google (Discontinued)22https://media.trustradius.com/vendor-logos/a6/c6/JGG6SW6IUMTJ-180x180.PNGBambu23https://media.trustradius.com/product-logos/nv/R8/J90NE87LE5OC-180x180.PNGeClincher24https://media.trustradius.com/product-logos/Zr/o8/CHTN0MZ82P06-180x180.JPEGMobileMonkey25https://media.trustradius.com/vendor-logos/Mi/Oi/ON20JI4CL4DP-180x180.JPEG

Social Media Marketing Tools

Best Social Media Marketing Tools

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Social Media Marketing Tools Overview

What are Social Media Marketing Tools?

Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).


Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Social Media Marketing Tools Features & Capabilities

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:


  • Social media aggregation, RSS Feed or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.

Social Media Marketing Products

Listings (1-25 of 77)

Agorapulse

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Top Rated
401 Ratings

Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.This social media management tool allows users to post content, engage with their community, and download reports from a s…

Hootsuite

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Top Rated
489 Ratings

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Sprout Social

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Top Rated
323 Ratings

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind, simplify…

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
130 Ratings

Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Buffer

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Top Rated
240 Ratings

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Oracle Social Cloud’s analytics tools are designed to empower marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. The vendor says their unified listening, analytics and engagement application helps marketers …

Socialbakers Suite is an AI-powered social media marketing suite. It is designed to enable marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place.Audiences & PersonasAI tools can segment the user's …

28 Ratings

ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.

Storify was a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social. It was acquired by Adobe, and has been retired (May 2018).

Bazaarvoice Conversations provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content ca…

Yotpo

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Top Rated
28 Ratings

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experien…

27 Ratings

Oktopost is an end-to-end social media management platform, designed for B2B marketers. Oktopost offers detailed analytics on how social drives traffic and leads, and integrates to all major marketing automation platforms such as Act-On, Hubspot, Marketo, Net-Results, Salesfusion and Pardot. This p…

48 Ratings

Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to c…

26 Ratings

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

13 Ratings

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combina…

18 Ratings

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, …

24 Ratings

Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data. This platform enables marketers to deliver more personalized brand experiences based on enriched custom…

Livefyre was acquired in 2016 and is now part of Adobe Experience Manager. Later versions of AEM include features of Livefyre pre-installed. Livefyre (or the Livefyre Studio app) is a content curation, social media UGC, audience engagement application that enables users to access user generated cont…

13 Ratings

PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and sta…

GaggleAMP is an online marketing platform that lets companies amplify their marketing efforts by leveraging individual employees and other stakeholders who agree to promote their stuff. These stakeholders get emails telling them they have a message to share. They can elect to share it, not share it,…

5 Ratings

Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on Fa…

8 Ratings

eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishingpublishi…

5 Ratings

MobileMonkey, headquartered in Boston, offers their social media messaging marketing tool to marketers and agencies, featuring chatbots, landing page creation, integration with social ads, and an emphasis on Facebook. They offer a free plan and a paid plan with more advanced features (e.g. bot analy…

TrustRadius Top Rated for 2020

2020 Top Rated Social Media Marketing Tools

There are plenty of options out there, but here's our shortlist of the best Social Media Marketing Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.