Social Media Marketing Tools

Top Rated Social Media Marketing Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Social Media Marketing Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Social Media Marketing Tools Overview

What are Social Media Marketing Tools?

Social Media Marketing (SMM) tools provide under-appreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).


Applications in this category fall under several names. Social media advocacy tools encourage employees and brand customers to promote companies across their own social media profiles and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Benefits of Social Media Marketing Tools

SMM software has become an essential part of many Martech stacks. These type of tools can benefit businesses in a number of key ways, including:


  • time savings

  • Improved organization and centralization

  • increased brand awareness

  • a greater understanding of engagement levels


They are also often easy to learn how to use, making it easier for whole teams to adopt the new tool. Social media marketing tools that focus more narrowly on one capability area can also be quite affordable, even for small businesses.

Different Types of Social Media Marketing (SMM) Software

Some vendors offer all-in-one, or suite-style, SMM platforms. These platforms typically include a social media monitoring, engagement, and analytics piece. Examples of vendors that provide social media marketing suites include Hootsuite and Buffer.


On the other hand, some vendors offer point solutions that focus specifically on one of the following social media marketing areas below:


There are also platform-specific tools that integrate and work with one or more social media platforms, like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

Social Media Marketing Tools Features

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:


  • Social media aggregation, RSS Feed, or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Unified social inbox

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Social Media Marketing Tools Evaluation

Before deciding to purchase one SMM product over another, consider the following key factors:


  • Pricing model: Not all social media marketing tools have the same type of pricing structure. For example, some tools like Agorapulse and Buffer charge a monthly or yearly fee and have a fixed number of users. Other tools like SproutSocial charge per user per month. Generally speaking, social media marketing suite tools tend to be more expensive than products that focus on a specific area, like content creation.


  • User-friendliness: While many SMM tools are quite user-friendly, some can take longer to learn how to use than others. If your team members are going to be the main end-users of the product, make sure they have the opportunity to trial the solution first. Selecting a tool that’s easier for end-users at your company to use will help increase the adoption of the tool and lead to faster results.


  • Features: Some SMM tools offer a suite of capabilities while others focus on specific areas like content creation, social listening and monitoring, or publishing and scheduling. First, identify what your must-have features for a new social media marketing tool are, this will help you decide whether to invest in a suite-level product or a more narrowly focused tool.

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, the pricing of social activation tools is typically tiered. Tiers may support variable amounts of user accounts, the volume of outreach, or include additional advanced features.


Some tools will charge a given fee per month or year, while others charge per user per month or year. Enterprise-level plans usually provide dedicated account management and 24/7 customer support.


Social Media Marketing Products

(1-25 of 95) Sorted by Most Reviews

Agorapulse

Agorapulse

Customer Verified
Top Rated
Starting Price $99

Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.This social media management tool allows users to post content, engage with their community, and download…

Hootsuite

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Khoros Marketing (Formerly Spredfast + Lithium)

Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use…

Buffer

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Oracle Social Cloud (legacy)

Oracle Social Cloud is designed to empower marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. The vendor says their unified listening, analytics and engagement application helps marketers…

Socialbakers Suite

The Socialbakers Suite, now from Astute (acquired September 2020) is an AI-powered social media marketing suite. It is designed to enable marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in…

Bazaarvoice Platform

The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated…

ReviewTrackers

ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.

Storify (discontinued)

Storify was a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social. It was acquired by Adobe, and has been retired (May 2018).

Yotpo

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-…

Oktopost

Oktopost

Starting Price $49

Oktopost is an end-to-end social media management platform, designed for B2B marketers. Oktopost offers detailed analytics on how social drives traffic and leads, and integrates to all major marketing automation platforms such as Act-On, Hubspot, Marketo, Net-Results, Salesfusion…

Cool Tabs

Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types…

Later

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

Tracx

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts…

ClickDimensions

ClickDimensions is an email marketing and marketing automation platform for Microsoft Dynamics CRM. Features include email marketing, web tracking, lead scoring, social discovery, campaign tracking, and form capture.

Mapp Digital

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created…

Falcon.io

Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data. This platform enables marketers to deliver more personalized brand experiences based…

Adobe Experience Manager Livefyre

Livefyre was acquired in 2016 and is now part of Adobe Experience Manager. Later versions of AEM include features of Livefyre pre-installed. Livefyre (or the Livefyre Studio app) is a content curation, social media UGC, audience engagement application that enables users to access…

eClincher

eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced…

Iconosquare

"Iconosquare is a social media analytics and management platform helping brands and Agencies with in depth reporting and analysis for Instagram, Facebook and Twitter." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and…

GaggleAMP

GaggleAMP

Starting Price $25

GaggleAMP is an employee advocacy and communications platform designed to empower employees and stakeholders through social selling and social media amplification to increase share of voice, press opportunities, and marketing campaign performance. The vendor aims to make it easy…

PromoRepublic

PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run…

POSTOPLAN

Postoplan is an automated social media and messenger marketing platform that allows users to create, schedule and promote content.Postoplan is presented as a simple but effective tool for digital marketing, especially now, when business cannot exist without having presence and promotion…

Wildfire by Google (Discontinued)

Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.

Frequently Asked Questions

What do social media marketing tools do?

Social media marketing (SMM) tools help businesses connect with their customers and broader audience across social media platforms. These platforms include Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc. However, not all SMM tools offer the same exact features. For example, some may focus specifically on content creation, content publishing and scheduling, social monitoring and listening, or social media analytics.

But all social media monitoring tools help companies achieve the same goal: to increase their brand presence and awareness on social media platforms and connect with their audience on those platforms.

Why are social media marketing tools important?

Having a social media promotion and response strategy is a key piece of a brand’s overall marketing strategy. Social media has become an important part of consumers’ lives, with many preferring to purchase directly from brands or provide feedback on various social media platforms.

Social media marketing tools can help companies execute their social marketing strategy while helping them streamline content production and scheduling, save time, monitor their brand presence online, and centralize customer feedback across social platforms.

How much do social media marketing tools cost?

Some tools like Buffer and Hootsuite offer a free version of their platform. However, these plans typically offer limited functionality and only one user license. Paid SMM tools can cost as little as $15/user/month and range up to multiple hundreds of dollars per month per user.

Certain tools like Buffer, Hootsuite, and Agorapulse provide a fixed set of users per plan, rather than charging per user. Other social media marketing products like Sprout Social charge per user.