Best Social Media Marketing Tools39Social media marketing tools help companies engage their customers and reach new audiences through social media. Most social media marketing tools do one or more of the following: 1. Social media advertising tools 2. Social media advocacy tools 3. Social media promotion tools 4. Social media curation toolsAgorapulse1https://dudodiprj2sv7.cloudfront.net/product-logos/rV/7p/W7JTG122JCTK.PNGSprout Social2https://dudodiprj2sv7.cloudfront.net/product-logos/Sh/i0/UB2ZWQ2XJ8XW.PNGSpredfast3https://dudodiprj2sv7.cloudfront.net/product-logos/Bs/Xs/7FT717CKHC5H.JPEGOutgrow4https://dudodiprj2sv7.cloudfront.net/product-logos/DW/pS/G6XZJC55FG6B.JPEGOracle Social Cloud5https://dudodiprj2sv7.cloudfront.net/product-logos/a4/Xv/O4FSE2N79FXT.PNGBuffer6https://dudodiprj2sv7.cloudfront.net/product-logos/UQ/j0/5VK122T333JZ.JPEGLithium Social Media Management7https://dudodiprj2sv7.cloudfront.net/product-logos/T6/dx/MXXKKW8E20WR.PNGShoutlet8https://dudodiprj2sv7.cloudfront.net/product-logos/Fa/Yn/3PT2QQ88PQUA.PNGSocialbakers Suite9https://dudodiprj2sv7.cloudfront.net/product-logos/uR/XF/0HHH097O3LJG.PNGStorify10https://dudodiprj2sv7.cloudfront.net/product-logos/P1/zQ/6Z9OWECOA3EW.PNGOktopost11https://dudodiprj2sv7.cloudfront.net/product-logos/G5/ef/G2OF1EK9OUX7.PNGBazaarvoice Conversations12https://dudodiprj2sv7.cloudfront.net/vendor-logos/1s/JI/4JT8UTNTTAF0-180x180.PNGCool Tabs13https://dudodiprj2sv7.cloudfront.net/product-logos/lS/gM/210749374HRB.JPEGMapp Digital14https://dudodiprj2sv7.cloudfront.net/vendor-logos/kN/05/TE1KU9W0TSP5-180x180.JPEGTracx15https://dudodiprj2sv7.cloudfront.net/product-logos/ho/Yv/DM4S5FBNSDXI.JPEGWoobox16https://dudodiprj2sv7.cloudfront.net/vendor-logos/rz/1Q/0ZK0MZDQZ4WF-180x180.PNGWyng (formerly Offerpop)17https://dudodiprj2sv7.cloudfront.net/product-logos/wI/1f/JS61FHRXNE6G.JPEGFalcon.io18https://dudodiprj2sv7.cloudfront.net/product-logos/C9/pP/GB8D2H3Z0WOZ.PNGLivefyre Studio19https://dudodiprj2sv7.cloudfront.net/vendor-logos/wz/eT/6KLTR4CT92LN-180x180.PNGYotpo20https://dudodiprj2sv7.cloudfront.net/product-logos/Tm/Pg/F915B5XKQG3X.PNGWildfire21https://dudodiprj2sv7.cloudfront.net/vendor-logos/a6/c6/JGG6SW6IUMTJ-180x180.PNGBambu22https://dudodiprj2sv7.cloudfront.net/product-logos/aE/tL/J90NE87LE5OC.PNGRafflecopter23https://dudodiprj2sv7.cloudfront.net/vendor-logos/fp/nj/EV7XSAHDO55Z-180x180.PNGGaggleAMP Amplify24https://dudodiprj2sv7.cloudfront.net/product-logos/rI/IW/HVGWN1AK8J5N.JPEGPromoRepublic25https://dudodiprj2sv7.cloudfront.net/product-logos/Qx/jn/09DB8Z8XW7NP.GIF

Social Media Marketing Tools

Best Social Media Marketing Tools

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Social Media Marketing Tools Overview

What are Social Media Marketing Tools?

Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).


Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Social Media Marketing Tools Features & Capabilities

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:


  • Social media aggregation, RSS Feed or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.

Social Media Marketing Products

Listings (1-25 of 77)

Agorapulse

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Top Rated
297 Ratings

Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.It allows you to post content, engage with your community, and download reports from a single, intuitive dashboard.

Sprout Social

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Top Rated
275 Ratings

Sprout Social is a social media management platform for businesses. This platform powers smart social communication for leading brands around the world including Anthropologie, GrubHub, Hyatt, MailChimp, Spotify and Zipcar. Sprout Social is available via a web browser, iOS and Android apps. Spro...

Spredfast

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Top Rated
107 Ratings

Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Outgrow

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50 Ratings

Outgrow is designed to enable marketers to easily create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. With Outgrow, marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can...

59 Ratings

Oracle Social Cloud’s analytics tools are designed to empower marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. The vendor says their unified listening, analytics and engagement application helps markete...

Buffer

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Top Rated
184 Ratings

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

44 Ratings

Lithium Social Media Management combines powerful publishing and response feature sets for social media marketing and customer service. Social Publishing Marketing users can sharpen their social strategy and publish better content with collaborative planning. According to the vendor, key benefi...

39 Ratings

Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on ...

49 Ratings

Socialbakers Suite is an AI-powered social media marketing suite. (According to the vendor, it is the first of its kind.) It is designed to enable marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one pla...

27 Ratings

Oktopost is an end-to-end social media management platform, designed for B2B marketers. Oktopost offers detailed analytics on how social drives traffic and leads, and integrates to all major marketing automation platforms such as Act-On, Hubspot, Marketo, Net-Results, Salesfusion and Pardot. Thi...

47 Ratings

Cool Tabs is a social media marketing platform that is designed to be used to manage marketing campaigns on various social networks and on an organization’s website. Users can generate new leads through quizzes, promotions, and competitions. The Cool Stats application shows the results of campa...

13 Ratings

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the comb...

18 Ratings

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographi...

22 Ratings

Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data. This platform enables marketers to deliver more personalized brand experiences based on enriched cus...

18 Ratings

Livefyre Studio is a content marketing solution that enables companies to engage consumers through a combination of real-time content, conversation and social curation. With Livefyre users can aggregate, filter and display content from Twitter, Facebook, YouTube, Instagram and RSS, while controll...

14 Ratings

Yotpo is a content marketing solution that is designed to generate reviews, social Q&A, and curate customer photos. This solution then uses this content to drive traffic and increase conversions.

4 Ratings

Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on...

11 Ratings

GaggleAMP is an online marketing platform that lets companies amplify their marketing efforts by leveraging individual employees and other stakeholders who agree to promote their stuff. These stakeholders get emails telling them they have a message to share. They can elect to share it, not share ...

6 Ratings

PromoRepublic is a social media marketing platform for small businesses, multi-location businesses, agencies, freelancers, marketers and even franchisors. It offers features from content creation to smart slots.According to the vendor, key capabilities include:content library with 100,000 post id...