Social Media Marketing Tools

Social Media Marketing Tools Overview

Social Media Marketing (SMM) tools provide under-appreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).

Applications in this category fall under several names. Social media advocacy tools encourage employees and brand customers to promote companies across their own social media profiles and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Top Rated Social Media Marketing Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Social Media Marketing Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Marketing Products

(1-25 of 122) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.



Customer Verified
Top Rated

Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.This social media management tool allows users to post content, engage with their community, and download…

Key Features

  • Facebook (244)
  • Content planning and scheduling (235)
  • Instagram (230)


Customer Verified
Top Rated

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Key Features

  • Twitter (216)
  • Content planning and scheduling (234)
  • Facebook (222)
Khoros Marketing (Formerly Spredfast + Lithium)

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Key Features

  • Content planning and scheduling (97)
  • Facebook (96)
  • Twitter (94)
Sprout Social

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use…

Key Features

  • Content planning and scheduling (55)
  • Twitter (55)
  • Facebook (57)
Constant Contact

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features,…

Key Features

  • Email deliverability reporting (135)
  • List management (90)
  • Dashboards (87)


Customer Verified
Top Rated

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Key Features

  • Content planning and scheduling (62)
  • Mobile access (57)
  • Campaign success analytics (58)
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

Radian6 was acquired by in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on…

Key Features

  • Broad channel coverage (11)
  • Content planning and scheduling (11)
  • Workflow management (11)
Meltwater Social (formerly Sysomos)

Meltwater Social (formerly Sysomos) is a social media management solution that is designed to deliver content discovery, planning, publishing, moderation, and analytics in a single, easy-to-navigate screen. According to the vendor, it’s a platform that can manage social enterprises,…



Customer Verified
Top Rated

Postoplan is an automated social media and messenger marketing platform that allows users to create, schedule and promote content.Postoplan is presented as a simple but effective tool for digital marketing, especially now, when business cannot exist without having presence and promotion…

Key Features

  • Content planning and scheduling (29)
  • Mobile access (27)
  • Content optimization (28)
Oracle Social Cloud (legacy)

Oracle Social Cloud is designed to empower marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. The vendor says their unified listening, analytics and engagement application helps marketers…

Socialbakers Suite

Socialbakers is now part of Emplifi. Socialbakers and Astute have joined together to become Emplifi, a unified customer experience (CX) platform that brings marketing, care and commerce together to empathize with customers throughout the customer journey. Find out more about Emplifi…

Adobe Creative Cloud Express (formerly Adobe Spark)

The vendor states Adobe Spark allows users to create beautiful graphics, web pages, and video stories in minutes, offering free themes, fonts, and images, as well as editing. Imagery assembled or created can be presented through Spark Post, Spark Page, and Spark Video. Adobe Spark…


Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-…


ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.



Customer Verified
Top Rated

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.


The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated…

Storify (discontinued)

Storify was a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social. It was acquired by Adobe, and has been retired (May 2018).

Cool Tabs

Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types…


Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing.Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations…

Mapp Digital

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created…

Key Features

  • Email deliverability reporting (7)
  • WYSIWYG email editor (6)
  • Mobile optimization (6)

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.


GaggleAMP's employee advocacy and communications platform enables companies to boost the distribution of workforce communications and social media messaging. The solutions aims to foster a network of people, or a Gaggle, who share company-created messages to their social media networks…


ClickDimensions is an email marketing and marketing automation platform for Microsoft Dynamics CRM. Features include email marketing, web tracking, lead scoring, social discovery, campaign tracking, and form capture.

Key Features

  • Email deliverability reporting (18)
  • Dynamic content (10)
  • Ability to test dynamic content (10)

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts…


EveryoneSocial is a platform that connects employees and empowers them to authentically create and share content.

Learn More About Social Media Marketing Tools

What are Social Media Marketing Tools?

Social Media Marketing (SMM) tools provide under-appreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).

Applications in this category fall under several names. Social media advocacy tools encourage employees and brand customers to promote companies across their own social media profiles and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Benefits of Social Media Marketing Tools

SMM software has become an essential part of many Martech stacks. These type of tools can benefit businesses in a number of key ways, including:

  • time savings

  • Improved organization and centralization

  • increased brand awareness

  • a greater understanding of engagement levels

They are also often easy to learn how to use, making it easier for whole teams to adopt the new tool. Social media marketing tools that focus more narrowly on one capability area can also be quite affordable, even for small businesses.

Different Types of Social Media Marketing (SMM) Software

Some vendors offer all-in-one, or suite-style, SMM platforms. These platforms typically include a social media monitoring, engagement, and analytics piece. Examples of vendors that provide social media marketing suites include Hootsuite and Buffer.

On the other hand, some vendors offer point solutions that focus specifically on one of the following social media marketing areas below:

There are also platform-specific tools that integrate and work with one or more social media platforms, like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

Social Media Marketing Tools Features

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:

  • Social media aggregation, RSS Feed, or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Unified social inbox

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Social Media Marketing Tools Evaluation

Before deciding to purchase one SMM product over another, consider the following key factors:

  • Pricing model: Not all social media marketing tools have the same type of pricing structure. For example, some tools like Agorapulse and Buffer charge a monthly or yearly fee and have a fixed number of users. Other tools like SproutSocial charge per user per month. Generally speaking, social media marketing suite tools tend to be more expensive than products that focus on a specific area, like content creation.

  • User-friendliness: While many SMM tools are quite user-friendly, some can take longer to learn how to use than others. If your team members are going to be the main end-users of the product, make sure they have the opportunity to trial the solution first. Selecting a tool that’s easier for end-users at your company to use will help increase the adoption of the tool and lead to faster results.

  • Features: Some SMM tools offer a suite of capabilities while others focus on specific areas like content creation, social listening and monitoring, or publishing and scheduling. First, identify what your must-have features for a new social media marketing tool are, this will help you decide whether to invest in a suite-level product or a more narrowly focused tool.

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, the pricing of social activation tools is typically tiered. Tiers may support variable amounts of user accounts, the volume of outreach, or include additional advanced features.

Some tools will charge a given fee per month or year, while others charge per user per month or year. Enterprise-level plans usually provide dedicated account management and 24/7 customer support.

Related Categories

Frequently Asked Questions

What do social media marketing tools do?

Social media marketing (SMM) tools help businesses connect with their customers and broader audience across social media platforms. These platforms include Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc. However, not all SMM tools offer the same exact features. For example, some may focus specifically on content creation, content publishing and scheduling, social monitoring and listening, or social media analytics.

But all social media monitoring tools help companies achieve the same goal: to increase their brand presence and awareness on social media platforms and connect with their audience on those platforms.

Why are social media marketing tools important?

Having a social media promotion and response strategy is a key piece of a brand’s overall marketing strategy. Social media has become an important part of consumers’ lives, with many preferring to purchase directly from brands or provide feedback on various social media platforms.

Social media marketing tools can help companies execute their social marketing strategy while helping them streamline content production and scheduling, save time, monitor their brand presence online, and centralize customer feedback across social platforms.

How much do social media marketing tools cost?

Some tools like Buffer and Hootsuite offer a free version of their platform. However, these plans typically offer limited functionality and only one user license. Paid SMM tools can cost as little as $15/user/month and range up to multiple hundreds of dollars per month per user.

Certain tools like Buffer, Hootsuite, and Agorapulse provide a fixed set of users per plan, rather than charging per user. Other social media marketing products like Sprout Social charge per user.