Social Media Marketing Tools

Best Social Media Marketing Tools include:

Agorapulse, Buffer, Yotpo, Sprout Social, and Khoros Marketing (Formerly Spredfast + Lithium).

Social Media Marketing Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Marketing Tools Overview

What are Social Media Marketing Tools?

Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).


Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Social Media Marketing Tools Features & Capabilities

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:


  • Social media aggregation, RSS Feed or social dashboard

  • Social media widget, browser extensions

  • Location-based services and analytics

  • Chat and social media messaging

  • Social media brand search tool

  • Media (e.g. gif) uploading, distribution

  • Social contesting and sweepstakes

  • Social media games

  • Social media incentives and prize fulfillment

  • Social media brand activation

  • Hashtag campaign

  • Contesting and campaign analytics

  • Social wall for events or website

  • Link shortening for campaigns

Pricing Information

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.

Social Media Marketing Products

(1-25 of 76) Sorted by Most Reviews

Agorapulse
418 ratings
288 reviews
Top Rated
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.This social media management tool allows users to post content, engage with their community, and download reports from a s…
Hootsuite
508 ratings
159 reviews
Top Rated
HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.
Sprout Social
328 ratings
90 reviews
Top Rated
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s platform is designed with ease of use in mind, simplify…
Khoros Marketing (Formerly Spredfast + Lithium)
132 ratings
80 reviews
Top Rated
TRUE
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Buffer
247 ratings
64 reviews
Top Rated
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Oracle Social Cloud
60 ratings
35 reviews
Oracle Social Cloud’s analytics tools are designed to empower marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. The vendor says their unified listening, analytics and engagement application helps marketers …
Socialbakers Suite
62 ratings
30 reviews
Socialbakers Suite is an AI-powered social media marketing suite. It is designed to enable marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place.Audiences & PersonasAI tools can segment the user's …
Bazaarvoice Platform
47 ratings
23 reviews
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can…
ReviewTrackers
28 ratings
22 reviews
ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.
Storify (discontinued)
34 ratings
21 reviews
Storify was a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social. It was acquired by Adobe, and has been retired (May 2018).
Yotpo
30 ratings
16 reviews
Top Rated
Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experien…
Oktopost
28 ratings
13 reviews
Oktopost is an end-to-end social media management platform, designed for B2B marketers. Oktopost offers detailed analytics on how social drives traffic and leads, and integrates to all major marketing automation platforms such as Act-On, Hubspot, Marketo, Net-Results, Salesfusion and Pardot. This p…
Cool Tabs
48 ratings
13 reviews
Cool Tabs is a social media marketing platform that is designed to help users increase their online audience and get qualified leads by creating simple interactive content for apps, social networks, microsites, mobile devices and websites. Users have more than twenty different types of dynamics to c…
Later
28 ratings
12 reviews
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
Mapp Digital
14 ratings
9 reviews
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combina…
Tracx
18 ratings
9 reviews
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, …
Falcon.io
24 ratings
8 reviews
Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data. This platform enables marketers to deliver more personalized brand experiences based on enriched custom…
Wyng (formerly Offerpop)
11 ratings
7 reviews
Wyng (formerly Offerpop) is a social media marketing platform that allows users to run different social campaigns such as promotions, quizzes, UGC, meme generators, etc.
Adobe Experience Manager Livefyre
22 ratings
7 reviews
Livefyre was acquired in 2016 and is now part of Adobe Experience Manager. Later versions of AEM include features of Livefyre pre-installed. Livefyre (or the Livefyre Studio app) is a content curation, social media UGC, audience engagement application that enables users to access user generated cont…
PromoRepublic
14 ratings
5 reviews
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and sta…
GaggleAMP Amplify
13 ratings
5 reviews
GaggleAMP is an online marketing platform that lets companies amplify their marketing efforts by leveraging individual employees and other stakeholders who agree to promote their stuff. These stakeholders get emails telling them they have a message to share. They can elect to share it, not share it,…
Wildfire by Google (Discontinued)
12 ratings
4 reviews
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.
eClincher
8 ratings
4 reviews
eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities: advanced publishingpublishi…
Bambu
5 ratings
4 reviews
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on Fa…
MobileMonkey
6 ratings
3 reviews
MobileMonkey, headquartered in Boston, offers their social media messaging marketing tool to marketers and agencies, featuring chatbots, landing page creation, integration with social ads, and an emphasis on Facebook. They offer a free plan and a paid plan with more advanced features (e.g. bot analy…