The Ups and Downs of TikTok
January 02, 2026
The Ups and Downs of TikTok
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with TikTok for Business
We use TikTok to create engaging videos for our business at Two Men and a Truck - Ocala/The Villages. This helps mostly with recruiting, as the age range of those using the platform is predominantly younger. It also helps engage our employees and make for a more engaging workplace. Our scope is simply within our franchise, spanning 25-30 employees on average, depending on seasonal hires.
Pros
- It does not require a large ad spend to get good visibility
- Extremely good platform for brand discovery
- Local business can thrive more here with behind-the-scenes content
Cons
- There is constant change on the platform, from available content to what is trending
- Direct conversion tracking does not have good results
- ROI is harder to track with a less rigorous analytics platform
- Increased followers of the company by 90
- Increased engagement with social media by 5%
- Time spent on video editing before posting is high
Do you think TikTok for Business delivers good value for the price?
Yes
Are you happy with TikTok for Business's feature set?
Yes
Did TikTok for Business live up to sales and marketing promises?
Yes
Did implementation of TikTok for Business go as expected?
Yes
Would you buy TikTok for Business again?
Yes
