Great for Advertisers | TrustRadius

Use Cases and Deployment Scope

We’re buying traffic on the TikTok for Business ad platform.

Pros and Cons

Instant pages
Cost cap
Robust analytics

Better CPA based bidding, needs more guard rails
Accounting issues where payment fails

Return on Investment

Positive ROAS
Increased scale

Alternatives Considered

Taboola, Outbrain and Facebook Business Manager

Better audiences, less bad placements, high engagement

Key Insights

Do you think TikTok for Business delivers good value for the price?

Yes

Are you happy with TikTok for Business's feature set?

Yes

Did TikTok for Business live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TikTok for Business go as expected?

Yes

Would you buy TikTok for Business again?

Yes

Other Software Used

Facebook Business Manager, Taboola, Outbrain

Likelihood to Recommend

We're able to run ads at scale with positive ROI. It’s easy to use and has a wide user base.