Social Commerce Platforms

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Emplifi Social Commerce Cloud

Emplifi's Social Commerce Cloud (including technology from the former Go In Store, acquired by Emplifi in September 2021, as well as functionality from Pixlee TurnTo in late 2022) is a solution to increase social media sales by providing instantaneous shopping experiences natively…

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Sprinklr Social

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer…

Salesforce Commerce Cloud

Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.


The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated…

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Emplifi Social Commerce Cloud

Emplifi's Social Commerce Cloud (including technology from the former Go In Store, acquired by Emplifi in September 2021, as well as functionality from Pixlee TurnTo in late 2022) is a solution to increase social media sales by providing instantaneous shopping experiences natively…

Later Social

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.


PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run…


eCommerce brands can use Tagshop to drive their conversions and social proof with solutions like Shoppable galleries, visual UGC, customer reviews, & social shopping.


ManyChat headquartered in San Francisco provides their chatbot building platform to deploy Facebook messenger chatbots for support and service.

Meta Commerce Manager

Commerce Manager is the central tool for online selling activity across Facebook and Instagram, from Meta. Users can manage product catalogs, set up a shop, view sales activity and enable checkout if a business is eligible.

Pinterest for Business

Pinterest is an ideas and inspiration-oriented social media platform with commerce capabilities built in for businesses. Pinterest aims to bring a passionate, loyal audience who wants to try new things. Pinterest also boasts effective ads relative to other social media platforms,…

YouTube Shopping

YouTube Shopping lets creators and businesses promote products from their own stores across YouTube, while earning money. Through YouTube Shopping, the user can set up and connect a store to YouTube to feature products, like merch, in videos and live streams.


CommentSold is an ecommerce platform from the company of the same name in Huntsville, designed to help businesses sell products digitally. With CommentSold, businesses can manage inventory, automate invoicing, enable sales through social networking, and drive web and mobile applications.…


MyAlice, headquartered in Singapore, offers a platform that features a tool set to support social selling and commerce.

TikTok for Business

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an…

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Spectrm is a conversational marketing platform that powers chatbots and conversational AI to support customer success and to design experiences for customers. Spectrm can engage prospects on websites, apps, and social to qualify leads in real-time without forms.

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Productsup supports brands, retailers, service providers, and marketplaces with social commerce. The Productsup product-to-consumer (P2C) platform processes over two trillion products a month to drive long-term business success for product-to-consumer information value chains across…

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Evermos is a connected social commerce that supports local SMEs and marginalized communities boasting over 625,000 active resellers, 1200+ brands, and 500+ employees.

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Replika Software

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Learn More About Social Commerce Platforms

What are Social Commerce Platforms?

Social Commerce Platforms sell products and services directly to consumers within social media. They can be divided into two groups; platforms that enable businesses to use their social media assets to make sales, such as Bazaarvoice and Taggshop, and social media platforms that incorporate commerce functionality such as Instagram and TikTok.

The first group leverages social media to create, coordinate, and monitor campaigns across various social media platforms. The second group provides the ability to embed purchasing features within their social media. These platforms facilitate audience targeting. Using shoppable product posts, stories, stickers, pins, and tabs along with user-generated content, referrals, gamification, streaming, AR, and VR, both approaches allow businesses to attract, connect with, and convert potential buyers and social media influencers.

Social commerce allows people to shop on their platform of choice and offers the convenience of curated shopping lists. The complete buying experience from discovering the product to its purchase is fully contained within social media, streamlining the purchasing process. This type of shopping creates a more social experience, where purchases and related feedback can be easily shared amongst friends while allowing businesses to readily assess customer sentiment.

Social Commerce Platforms Features

Social Commerce Platforms include many of the following features.

  • Purchase products and services within social media platforms
  • Create and manage social media commerce across multiple platforms
  • Create and manage social media shops
  • Live stream shopping, chat, and private messaging
  • Social media content management, text, images, videos, and documents
  • Product catalog management
  • Leverage user-generated content, feedback, reviews, referrals, gamification, AR, and VR
  • Audience targeting, personalized recommendations, and localized content
  • Campaign customer and sales analytics

Social Commerce Platforms Comparison

Consider the following when purchasing Social Commerce Platforms.

Use Case: Businesses that have or wish to establish a broad social commerce presence for their sales activities will find benefits in using platforms that coordinate social media commerce across multiple social platforms. They centralize social commerce management and help ensure branding consistency. If your social commerce focus will be limited to one or two social media platforms, then directly engaging with their commerce functionality should be considered.

Demographics: Social media platforms appeal to different market segments. The type of products and services your business is selling will help determine which social media commerce platforms are the most appropriate for your target audience.

Scope: Commerce suites are available that support business customer connections and purchases across all channels, web, mobile, in-store, and social media.

Location: Some platforms only support social media purchases in the US. In this case, foreign transactions will have to be routed to an eCommerce site or Payment Gateway.

Pricing Information

Set-ups are usually free for social media platforms that support in-platform purchases. Pricing for platforms that leverage a range of social media assets for social commerce activities begins at $15 a month and ranges to over $600 a month. Pricing will vary based on the number of users and social platforms engaged. Price quotes are usually offered for enterprise-scale operations. Free trials are available.

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Frequently Asked Questions

What do Social Commerce Platforms do?

Social Commerce Platforms allow social media users to discover, research, and purchase products and services without having to leave their social platform. In contrast, eCommerce transactions occur on a business’s website or app.

What are the benefits of using Social Commerce Platforms?

Social commerce platforms provide convenient and frictionless purchasing, creating a social experience that improves customer satisfaction. They provide social proof that helps validate customer buying decisions. The platforms allow businesses to produce campaigns with exclusive benefits and offers for their targeted social media audience. They help expand your audience, increase conversions, and revenue. They offer the opportunity to consolidate marketing, advertising, selling, and customer support activities on one or more social platforms.

What are the best Social Commerce Platforms products?

How much do Social Commerce Platforms cost?

Setting up commerce capabilities on social media platforms is usually free. Pricing for platforms that leverage social media assets for commerce activities ranges from $15 to $600 a month. Free trials are available.