TweetDeck - A great Twitter tool for the social media novice.
October 20, 2014

TweetDeck - A great Twitter tool for the social media novice.

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with TweetDeck

Before switching to HubSpot's Social Inbox, our marketing team was the only department to use TweetDeck. The product proved helpful in addressing the need to keep up a healthy presence on social media. With an ever-growing content calendar, the need to automate some of our postings became necessary. Moreover, the simple interface allowed us to monitor replies, hashtag streams, and other dialog amongst our peers, making us more efficient in our response. Since we believe in responding in real-time, TweetDeck was a great tool to help us do just that.
  • Automating and scheduling tweets
  • Monitoring what your industry peers, thought leaders, and supporters are saying
  • Giving you the ability to respond in real time
  • Hashtag/keyword monitoring
  • The user interface can be a bit busy. Having columns is nice but can also be a bit chaotic at times.
  • No analytics. I am a fan of measuring the impact of tweets/posts. How many click throughs did I get? It would be nice if this were tracked in TweetDeck.
  • Go beyond Twitter and Facebook. What about LinkedIn, Google+, and Wordpress integrations? These are things that HootSuite and Social Inbox have but TweetDeck does not.
  • Increased marketing reach
  • Higher lead volume (content downloads and webinar signups increased through twitter)
  • Increased efficiency - We developed a content schedule/calendar and could just set it up from TweetDeck. Monitoring became easier as well.
I've used HootSuite and HubSpot's Social Inbox. I would say that TweetDeck ranks third amongst them. TweetDeck is ideal for beginners and as they become more advanced they might want to turn to HootSuite or HubSpot for more features and integrations and analytics. If you're looking for something simple, quick, and easy to set up, TweetDeck is perfect for the job.
As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
If you're looking for an easy way to schedule tweets, monitor what people are saying on Twitter, if they are replying to your Tweets, and checking your inbox, TweetDeck is a great beginner's product. It costs virtually nothing, is easy to set up and monitor, and works across multiple platforms (Windows Desktop, Mac, iOS, and Android).