Twitter Ads - more flexible than Facebook Ads
March 17, 2017
Twitter Ads - more flexible than Facebook Ads
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Twitter Ads
One department, the Communications and Marketing team, oversees the content, activity, and scheduling of Twitter Ads. We are able to address the multitude of needs of all of our departments to add special promotion for their programs, upcoming events, and online fundraising initiatives in the crowded world of one's ever-growing Twitter feed.
- Excellent interface to create & monitor campaigns and review analytics reports
- Ability to utilize their scheduled tweet content feature
- Easy to read billing and invoice history
- Ability to add an image on a scheduled tweet that DOES NOT take away from the 140-character limit (this feature is available on the regular public-facing app and desktop Twitter)
- Able to reach even further back across a larger time period for analytics reports
- Add for of the traditional mobile app features for Twitter to Twitter Ads
- Helped us increase registrations/RSVPs to events that we wouldn't normally see through existing channels
- Created added awareness about volunteer initiatives to a new audience
- Solidified existing partnerships by showcasing to our partner companies/orgs how effective and far-reaching are the impressions and engagements
Twitter Ads seems much more Flexible than Facebook Ads within Facebook for Business. While similar demographics and filters can be used, Twitter Ads seems to have fewer restrictions on content and scheduling than FB Ads.
We actually use both in our social media strategies (and will soon be investigating Instagram Ads for promoted Instagram posts, which operates within a synced Facebook for Business ads account).
We actually use both in our social media strategies (and will soon be investigating Instagram Ads for promoted Instagram posts, which operates within a synced Facebook for Business ads account).