TrustRadius
The Advertising World of Twitter Ads
https://www.trustradius.com/social-media-advertisingTwitter AdsUnspecified7.1105101
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January 25, 2018

The Advertising World of Twitter Ads

Score 8 out of 101
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Verified User
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Overall Satisfaction with Twitter Ads

Twitter is one of the largest social media networks and growing day by day. This platform is more attractive for businesses. And thus Twitter Ads comes to the rescue. It offers of all the major features of ads such as pay-per-click, display ads etc. Display your ads as categorize manner with an automatic targeting feature present at work at all times. People related to the category who show interest in the topic will be targeted to show the ad's. good interactive level with the audience.
  • Pay per click, which is a great feature to use.
  • Twitter user engagements and awareness. The topic related audience only.
  • Streaming live videos.
  • Website clicks and gets traffic.
  • Limitation of characters to only 140.
  • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
  • Not as many users as Facebook.
  • Getting a lot of traffic is all a small business wants initially which Twitter has provided with this.
  • Unlike Facebook Twitter has pay-per-click feature which also gives some revenue.
  • No budget problem.
Twitter has less fake users compared to Facebook and other social media platforms. It can be hard to keep up with Facebook Ads because they’re constantly making changes to their system. Twitter is similar to Facebook, you set a budget, place a bid, and run your campaigns. You get almost the same features and uses the same way to create a campaign to target users.
1) Getting traffic of users.
2) 2nd most used platform where a number of users are higher.
3) Topic related audience and targeted users.
4) Tracking of users and know what they want to see and what they don't want to check.
5) Gets lots of spam which is not good for advertisers too.
6) The clutter of posts makes it a possibility that the users might not want to engage with your post particularly.