Clearing the path to automation

The main strength of UiPath is the ease of use. I was able to build simple, working robots myself using the drag-and-drop functionality in a workflow. No programming was required, which is awesome for people who have great automation ideas and would like to apply them to their work, but are afraid to get their hands "dirty with code". This is one of the biggest strengths an RPA tool can have since it tackles one of the main challenges: people are generally afraid robots will replace them and make them redundant. If you can give the same people access to an RPA tool they can easily understand and use, they will turn that fear into creative ways of automating boring work and gaining more time to do valuable, interesting work.

Another thing I really liked was the ability to use existing robots/workflows in the creation of new ones. I'm not aware of any UiPath competitors offering this feature as well, but it's a powerful tool to have in your RPA software. It means you can re-use previous automation steps easily, without having to re-write code or build workflows from scratch.