UpCity has great processes and checklists for SEO
June 07, 2018

UpCity has great processes and checklists for SEO

Caleb Kingston | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with UpCity

UpCity was being used by me and 2 other people for other companies our organization managed.
  • Customized marketing checklist is incredible!
  • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
  • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
  • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
  • Pricing seemed far to high for small agencies just starting.
  • I know UpCity has many more features than just a checklist, but I didn't find them as useful as the checklist and relied on other tools for citations and reporting.
  • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
  • UpCity has taught us many processes we needed to continue helping our clients be successful.
I actually like Ahrefs reporting much better for SEO. It doesn't have checklist system, though. Asana has a checklist system that is much easier to manage and integrates well with our other tools like Slack so we have moved to that for task tracking. The biggest strength UpCity had for us was the content that their checklists come with.
UpCity is well suited for agencies or freelancers that want a defined process to help market for clients or small companies wanting to be found online. It's especially helpful for someone not that knowledgeable on SEO. As long as they follow the checklist, their site has a great chance at increased traffic. I find it's not as useful for companies and agencies that already has a process in place and a set criteria for marketing. If you've been in the business for a while and already know what you're doing, the checklist may not be as valuable.

UpCity Feature Ratings

Keyword analysis
Not Rated
Backlink management
Not Rated
SERP ranking tracking
Not Rated
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools