Small Business Friendly, Lacking Tools for Growth
December 05, 2013
Small Business Friendly, Lacking Tools for Growth
Software Version
Vertical Response is a low-cost
Overall Satisfaction
- VR has great templates that do not require HTML skills to use.
- Easy to upload and manage contacts.
- Provides a simple user interface that makes it easy to learn.
- They offer a great product for the price.
- To keep up with the competition, Vertical Response should add a marketing automation feature.
- Vertical Response should enhance its product to offer list segmentation.
- It's been a few years since I last used Vertical Response but I remember it was a little more clunky than some other email marketing platforms.
- VR gave us a better picture of who was opening our emails and what caught their attention.
- We were able to determine what topics and headlines got the highest response and were able to craft future messaging that was more effective.
- It helped us manage our unsubscribes in an easy and timely manner.