Vocus- efficient and effective
June 06, 2014

Vocus- efficient and effective

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vocus Marketing Suite

As this is a very small business Vocus is being used across the whole organization for marketing purposes. It addresses concerns of getting the business' word out to the public, and building the customer base by giving an outlet to easily and efficiently communicate our message.
  • I particularly like the buying signals because they help with targeting potential prospects.
  • Vocus makes it easy to create, edit, and send our press releases to a customizable database.
  • The overall analytics provided prove helpful when determining the drivers of "likes" and "click-throughs". With this kind of information at your fingertips you can see which of your posts were more successful helping determine what will be successful in the future.
  • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
  • Vocus has allowed us to increase and strengthen our customer interaction via social media.
  • Vocus has allowed us to generate and track more leads.
I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
Although Vocus keeps things organized in one platform making it easy to keep track of marketing, for this small of a company I'm not entirely convinced that it is worth the investment. Certainly it will be something we think about as the contract comes to an end. For a larger organization with the funds I would definitely recommend it!
Vocus is not an easy fix. They are going to sell you on it by promising you all these extravagant things but know that you have to put in work. Vocus is a great set of tools to be successful by giving you a network that can be customized by information you provide.