A Class All On Its Own: Vocus Marketing Suite
June 17, 2014
A Class All On Its Own: Vocus Marketing Suite
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Social Media
- Campaign Management
- Email Marketing
Overall Satisfaction with Vocus Marketing Suite
As a former Social Media Analyst for a consumer products company, our marketing department exclusively used Vocus Marketing Suite for social media listening, campaign management, and email management purposes. We were trying to identify the new generation of buyer personas for our industry, while also trying to increase engagement among our current customer base and finding opportunities to attract new leads.
- Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
- Campaign Management - Landing Page and Web Form Templates
- Email Marketing -Delivery Tracking and Spam Analysis
- For the campaign management feature, provide a campaign diagram to better track campaigns.
- For the reporting and analysis feature, provide a scheduled report delivery option.
- Provide podcasts as another form of technical support.
- Much more targeted email marketing. Spam analysis helped improve our overall email performance.
- Increased customer engagement through social media listening.
- Scheduled emails increased email open and click-through rates by 120%!