PRWeb Users Yes - Heavy Email Users Not So Much
Updated June 16, 2015
PRWeb Users Yes - Heavy Email Users Not So Much
Score 6 out of 10
Vetted Review
Verified User
Software Version
Enterprise level
Modules Used
- Marketing Suite: email, news, and social
Overall Satisfaction with Outmarket
Vocus is being used across the organization by a number of people who need to communicate with our members via email. We also have events that we market and will utilize email and the PR feature. Our goal is to have 10 PR releases per month. Another goal we have is to consolidate all of our email efforts in to one place versus different users using other email programs. Our Communications Director uses the social media scheduling feature to ensure that there are always posts in our social media accounts, even if she is out of the office or busy.
- Ease and speed of getting out a PR release
- Getting started with creating a new activity is just a few clicks
- The ability to build a campaign and connect different emails, social media posts and PR releases in to one project with overall metrics.
- The email function is not user intuitive. It takes a while to get used to knowing where each of the buttons are hiding in the icons at the top of the screen. It also seems that only in the template function can merge fields be added.
- Some features of other email programs seem to be missing or not working as well like the "view the email in a browser" function and being able to create an email sign up form for placement on our website.
- Adding people to the email from options is a long and multi-step process that seems overkill.
- By condensing all of our email needs in one program we have seen a better snap shot of our activities and overall metrics.
- Our emails that may have been sent in Outlook in the past or another CRM are now being sent in Vocus and look more branded and we can see who is opening important communications that need to be read. This helps us determine if we need to resend.
- Learning a new software is never easy but I feel like Vocus could have had more readily accessible tools or done a better job with the on boarding process.
- Constant Contact,ExactTarget Interactive Marketing Hub,HootSuite Free,HubSpot,MailChimp
I was not the end decision maker so I went along with the marketing direction where we needed to consolidate all of our email into one tool to better understand all of our marketing efforts. I don't know that if I was the end decision maker if I would have chosen Vocus.
Using Outmarket
7 - Event Managers, Program Managers and Director level.
2 - Familiarity with email programs in general and then use of the Vocus suite on a regular basis. Otherwise one might forget the various caveats for using the software. If you are not software intuitive this program may not be for you.
- Having all email in one place
- Ability to have metrics for each campaign and then overall communication metrics
- Lower cost of PR announcements and ease of release