Helpful tool for improving website conversion outcomes.
October 18, 2013

Helpful tool for improving website conversion outcomes.

David Reynolds-Gooch | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction

Pros

  • Allows digital marketing, eCommerce agencies to test web design and content options to improve website conversion outcomes.
  • Allows creation and visualization of alternatives.
  • Allows clients to easily see test options along side outcomes.

Cons

  • Intuitive user interface.
  • Predictive data on which design and copy options yield higher website conversions.
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
Outcomes improve when good engagement and alignment between business unit leadership, digital marketing, and their website design agency.

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