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Webtrends Optimize Review 15 of 16
Webtrends Optimize Review: "Helpful tool for improving website conversion outcomes."
https://www.trustradius.com/ab-testingWebtrends OptimizeUnspecified8.225101
David Reynolds-Gooch profile photo
October 18, 2013

Webtrends Optimize Review: "Helpful tool for improving website conversion outcomes."

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • Allows digital marketing, eCommerce agencies to test web design and content options to improve website conversion outcomes.
  • Allows creation and visualization of alternatives.
  • Allows clients to easily see test options along side outcomes.
  • Intuitive user interface.
  • Predictive data on which design and copy options yield higher website conversions.
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
Outcomes improve when good engagement and alignment between business unit leadership, digital marketing, and their website design agency.