Using Webtrends in an International site environment
March 31, 2016

Using Webtrends in an International site environment

Chris Sharman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Webtrends Optimize

We're using Webtrends Optimize to help resource our testing activities while we establish the best process for sourcing and planning in tests. We are an international team, with presence across the globe but taking central direction from HQ in the US, therefore it's been important for us to have a testing platform and vendor which is flexible and fast moving.

Currently we're using experimentation to identify market differences from global design, and to go deeper into these differences with further tests.
  • Account management is key, and has been great for us. Our account manager is responsive, with plenty of input into our ideas and overall process.
  • Access to the test results and reports is great as it helps to quickly get an idea of how the test is performing.
  • Test plans are detailed and robust, covering a number of areas we'd previously not thought of, and giving us a clear overview / history of each and every test.
  • We'd have liked to have a better idea of how the analysis is done, and how certain criteria / factors are calculated. As we're not all experienced in testing and/or BI we don't always fully understand why one metric indicates a certain result and others don't.
  • We've used the simplified, self-serve tool before, but found that it doesn't have the functionality we'd like to be able to set up the type of tests we're after.
  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
We've not used Webtrends extensively as yet so it's hard to truly comment on on areas it's well suited and where it's not. It does seem that for quick testing, with indicative results that keep you iterating it's very useful due to the speed of the test set up and the quality of the account management though.