Listings like Lightning
July 09, 2021

Listings like Lightning

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review

Modules Used

  • Listings
  • Reviews
  • Knowledge Graph
  • Analytics

Overall Satisfaction with Yext

We use Yext to ensure that our clients have accurate, up-to-date listings and reviews across Google, Yelp, and about 72 other platforms. We've found it most useful for clients at the franchise level, because their locations need a dedicated tool for accuracy, but our smaller clients have also seen gains from Yext. For those franchise clients, Yext can automatically update absolutely every listing for absolutely every location, roll out brand-wide or store or region-specific promotions, and even update on specific personnel in the medical and legal fields. It's kind of insane how powerful it is!
  • Broad updates fast - I don't have to mess with specific listings at all.
  • Duplicate suppression - A definitive information source for our clients' customers.
  • Powerful analytics - We can show accurate ROI and estimated conversions very easily.
  • Web scraper - Clients don't want to do data entry, and this is the fastest way to grab info from some of them. It could be a bit more robust, to be honest.
  • Linked entities - Useful for letting customers know, for example, where a certain medical professional will be on a certain day of the week. Not impossible to use, but it feels like it could be easier.
  • Dark mode - The UI is bright white, and I'd like something easier on the eyes.
  • Duplicate Suppression - Yext ensures we're not giving our clients multiple listings with conflicting or incomplete information.
  • Knowledge Graph Schema - We're filling out exactly what we need to apply to every single listing service, nothing less and nothing more. That makes us more efficient with our data entry.
  • Client Accounts and Pages - For any information we don't have - Yext makes data entry fast and easy, and can auto-populate information about entities from these forms.
  • We repack Yext as an additional service, and it's an upcharge.
  • For our company directly, we use Yext, and it's helped a few clients find us, both over the phone and on Google Maps.
  • Yext's training is top-notch, and they've made it very easy to get familiar with their software. Seriously, it's some of the best training for a marketing tool I've ever seen!

Do you think Yext delivers good value for the price?


Are you happy with Yext's feature set?


Did Yext live up to sales and marketing promises?


Did implementation of Yext go as expected?


Would you buy Yext again?


Yext is great for bigger clients. If your client has a franchise of any kind, or even multiple locations, that's an ideal use case. For smaller clients, with one location that doesn't change a lot, Yext isn't as viable, and the effort to update maybe ten or fifteen listings would be worth it.