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Yext is a versatile platform that is widely used across various departments and industries to manage and optimize online business …
Overview
What is Yext?
Yext is a digital experience software provider headquartered in New York, New York.
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What is Yext?
Yext is a digital experience software provider headquartered in New York, New York.
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For the latest information on pricing, visithttps://www.yext.com/products/packages
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Product Details
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- Competitors
- Tech Details
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What is Yext?
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, Yext has offered companies worldwide the ability to create content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints.
Yext Features
Digital Experience Platform Features
- Supported: Cloud enablement
- Supported: Content aggregation
- Supported: Content classification
- Supported: Multi-channel content personalization
- Supported: DXP Third-Party Integrations
- Supported: Multi-website management
- Supported: Digital asset management
- Supported: Editorial workflows and task management
Web Content Creation Features
- Supported: WYSIWYG editor
- Supported: Content versioning
- Supported: Admin section
- Supported: Page templates
- Supported: Library of website themes
- Supported: Mobile optimization / responsive design
- Supported: Publishing workflow
- Supported: Content scheduling
Web Content Management Features
- Supported: Internal content search
- Supported: Content taxonomy
- Supported: SEO support
- Supported: Browser compatibility
- Supported: Bulk management
- Supported: Page caching
- Supported: Availability / breadth of extensions
- Supported: E-commerce / shopping cart extension
- Supported: Import / export
- Supported: Website analytics
Customer experience management Features
- Supported: Multi-channel customer feedback collection
- Supported: Product usage analytics
- Supported: Customer experience dashboard
- Supported: AI-powered recommendations
Results and Analysis Features
- Supported: Conversion tracking
Platform & Infrastructure Features
- Supported: API
- Supported: Internationalization / multi-language
Security Features
- Supported: Role-based user permissions
- Supported: Version history
- Supported: Simple roll-back capabilities
Yext Screenshots
Yext Competitors
Yext Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Yext is a digital experience software provider headquartered in New York, New York.
Reviewers rate Support Rating highest, with a score of 6.3.
The most common users of Yext are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Yext is a versatile platform that is widely used across various departments and industries to manage and optimize online business listings. Clients have found value in using Yext for a range of purposes, such as resolving directory listing inconsistencies, improving SEO, and ensuring accuracy of clinic information. With Yext, the Marketing Department can easily create and manage clinic information across online directories, which not only enhances search engine optimization but also ensures the accuracy of the information provided. Clients have reported that Yext is particularly effective in addressing directory listing inconsistencies and improving overall SEO performance.
In addition to its benefits for marketing purposes, Yext is also utilized by other departments, including Supply Chain and Franchisees, to ensure that correct information is supplied to search engines and manage customer reviews. This white-labeled product unifies a brand's web presence and allows for easy dissemination of information to multiple locations, resulting in a uniform and consistent online presence. Users have praised Yext for its ability to help maintain accurate listings and manage customer reviews across various platforms.
Franchise clients find great value in Yext as it ensures accurate listings and reviews across multiple platforms, promoting brand consistency and enhancing overall visibility. By implementing Yext's location pages, businesses can increase search functionality, improve content creation, and effectively manage review sites from a central location. Furthermore, Yext supports a hyper-local strategy by managing main listings and citation listings, ensuring consistent NAP data across all platforms. With its user-friendly interface and fast update capabilities, Yext's Knowledge Manager has proven to be a powerful tool for managing local listings.
Overall, Yext offers a cost-effective solution for large-scale listings management, making it a valuable asset for businesses looking to improve their online presence while saving time and resources. Whether it's managing hotel listings to enhance visibility and analytics or maintaining campus profiles across multiple listings to benefit both marketing and operations departments, Yext has proven to be a reliable platform for managing and optimizing online business listings.
User-Friendly and Intuitive Dashboard: Many users have mentioned that Yext's dashboard is very user-friendly and intuitive, allowing them to easily navigate and manage their online presence. The dashboard has been praised for its simplicity and ease of use, with no unexpected features or items.
Helpful Account Managers: Several reviewers have expressed their satisfaction with Yext's dedicated account managers who provide assistance whenever issues arise. These account managers are readily available to help resolve any problems and even reach out to external support teams, such as Apple, on behalf of the users.
Cost-Effective Solution: Users have found Yext to be a cost-effective option compared to other competitors in the market. The competitive pricing makes it an attractive choice for businesses looking to manage their online listings efficiently without breaking the bank.
Cons:
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Limited contact with Account Manager: Some users have expressed a desire for more regular communication with their Yext Account Manager to discuss ways to enhance their listings. They feel that having more consistent contact would help them stay updated on strategies and improvements.
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Expensive platform: Several reviewers have mentioned that they consider Yext to be an expensive platform. They point out that there are cheaper alternatives available in the market that can offer similar functionality, making it less affordable for smaller businesses.
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Lack of integration with other products: Users have highlighted that Yext does not integrate well with other products or software solutions. This limitation can cause issues when users want to perform tasks like creating moving images for social media platforms such as Facebook, leading to inefficiencies and additional workarounds.
Users have made several recommendations for using Yext for managing local listings across the web. The most common recommendations include signing up for extra support with Yext to save time, utilizing the support team provided by Yext, and adding the Yelp connection to Yext. Many users suggest that businesses with multiple locations would benefit from using Yext and find it worth the money if utilized daily. Another frequent recommendation is to engage in training to develop knowledge about Yext. Users advise utilizing the training documents and asking the community for guidance. They believe that this training helps in updating multiple locations quickly and improving online reputation and discoverability. Lastly, users recommend engaging with Client Success Managers at Yext and leveraging the training provided by Yext. They also highlight Yext's efficiency and helpfulness as a team. However, some caution that Yext is among the more expensive platforms and advise considering all options, comparing prices, and being aware of potential transparency issues in the cancellation process. Overall, users suggest taking advantage of the training offered by Yext, utilizing their support team, and considering it for managing multiple locations efficiently.
Attribute Ratings
Reviews
(1-21 of 21)Companies can't remove reviews or game the system. Here's why
August 09, 2021
Recommend for any business!
Yext is used by our organization for both our own purposes, but we are also a reseller. It is recommended with every client we work with to address their directory listing inconsistencies and help with their SEO. We have some clients for which we also monitor reviews but the primary purpose is listing cleanup, particularly for businesses that have moved or changed names/ownership.
- Updating directory listings in one fell swoop
- Allows for a lot of data for each listing to be entered
- Duplicate suppression is a very handy tool
- Duplicate suppression does not always take hold and there is often little recourse
August 03, 2021
Yext review
We use this for all our clients with the goal of improving their google ranking and ensuring the correct info is live throughout the internet.
Two staffers use this for their clients. We track client reviews. With a few clients, we use Yext code on their website to show off their reviews and allow for their clients to leave reviews on their site. We constantly update info from office hours to events to new menus.
- Information push
- Review tracking
- Building citations
- Instructions
- Help Screens
- Big learning curve
August 02, 2021
Yext is a great addition to our team!
Our marketing department brought on Yext to help with implementing location pages (to drive more local traffic across the US) and increasing the functionality of our search tool. They helped build out our FAQs and target queries for future content creation (pages, resources, and blogs).
- Identifying SEO opportunities
- Targeting high volume keywords
- Improving user experience
- Turnaround time for development of listing/location pages is too long (4-6 weeks for a single entity)
Yext is used by our marketing department for the listings management of our hotels. The primary purpose of Yext at our organization is to scale listings management across major publishers/directories. Secondary purposes include review visibility, GMB Q&A visibility, and local analytics.
In addition to Yext we also do manual citation building, but Yext is a cost and resource-saving solution to large scale listings management for our organization.
In addition to Yext we also do manual citation building, but Yext is a cost and resource-saving solution to large scale listings management for our organization.
- Listings management
- Coverage of local ecosystem (partnerships with major directories/publishers and data aggregators)
- Instantaneous updates across most publishers
- Easy data management through export/import of files
- Listing audits
- Online Travel Agency coverage
- Proactive listings management and profile completeness
- Communication of publisher updates
July 29, 2021
Innovative and critical for big business
Yext was a partner and used TimeTrade Scheduling links on Yext Pages to allow people to book appointments from their webpages. In addition to the scheduling functionality, TimeTrade was featured on the Yext app directory. TimeTrade location data could be synced with Yext and vice versa. Our customers used TimeTrade and Yext together. Our business development team had licenses and would play around with the software in demoes to show to clients.
- Put a lot of data across multiple channels
- Keep data up to date especially at large retailers and bank by allowing each location to modify hours etc.
- Create customization amongst individual franchises and locations
- It's a sophisticated tool. I didn't use it enough to experience big issues. I primarily resold it.
July 09, 2021
Listings like Lightning
We use Yext to ensure that our clients have accurate, up-to-date listings and reviews across Google, Yelp, and about 72 other platforms. We've found it most useful for clients at the franchise level, because their locations need a dedicated tool for accuracy, but our smaller clients have also seen gains from Yext. For those franchise clients, Yext can automatically update absolutely every listing for absolutely every location, roll out brand-wide or store or region-specific promotions, and even update on specific personnel in the medical and legal fields. It's kind of insane how powerful it is!
- Broad updates fast - I don't have to mess with specific listings at all.
- Duplicate suppression - A definitive information source for our clients' customers.
- Powerful analytics - We can show accurate ROI and estimated conversions very easily.
- Web scraper - Clients don't want to do data entry, and this is the fastest way to grab info from some of them. It could be a bit more robust, to be honest.
- Linked entities - Useful for letting customers know, for example, where a certain medical professional will be on a certain day of the week. Not impossible to use, but it feels like it could be easier.
- Dark mode - The UI is bright white, and I'd like something easier on the eyes.
June 22, 2021
Yext'dit
Yext is used across various departments, it address the issue of updating the information across various publisher using one medium[.]
- Yext support
- Addressing duplicate location listing
- Updating Google listing
- Yext analytics training
- Reports and campaign idea generators
August 08, 2020
Very Happy Yext User of 3+ Years
We utilize Yext across our entire organization; we have users in Supply Chain, Operations, Marketing, and Franchisees all the way through to our CEO who is a user! Listings ensure our individual locations are supplying correct info to search engines, Pages ensures that all of our individual locations have a presence online with a dedicated microsite, and Reviews is a big one for us—we use it to collect, distribute and respond to reviews that Yext pulls in, but making sure they are correctly allocated to that specific location to respond.
- Making sure our location data is correctly being understood by Google.
- Taking into account best design principles for our pages layout.
- Staying on top of Google best practices so we don't have to.
- Building a very robust place for us to store all our location information.
- Solid integrations with some of our other key partners, for example Olo, Punchh.
- Being a very good partner for us, our Client Success Manager is exceptional.
- Better integration with Yelp and Trip Advisor.
- Providing actionable insights from our review data.
- Improvements to the user experience when responding to reviews.
August 08, 2020
Yext is worth the investment with 10+ locations.
Yext is being used to manage our company with various profiles. We have 26 campuses across the western United States. It is used mainly by marketing, but operations benefit from Yext as well. The main business problem Yext solves is it allows us to manage our different campus profiles across 50+ listings. This would be a tedious and error-prone process without Yext.
- Setting hours of operation.
- Keeping our brand consistent.
- Properly tracking traffic from these profiles.
- More variable fields for different profiles.
- Making clear where and how the information will appear.
- Continue to improve their keyword analytics.
August 08, 2020
Premier local SEO management software
We are using Yext to power our listings and pages across our organization which includes hundreds of locations. It is primarily being managed by the marketing department with ad-hoc access to a limiting subset of locations to pilot efficiency and productivity across the enterprise. Through Yext and a proprietary connection to our internal database, we are promoting our brand presence and equity across hundreds of listings such as Google, Bing, and Apple. Furthermore, through this same feed, we power our office pages with that same level of real-time data.
- Listing management: Proprietary API connections to listings to push data in real time.
- Knowledge panel dashboard: Streamlined content management system that is intuitive and easy to use.
- Support is either a hit or a miss. Somedays I get a response very quickly, but on others, it might take a couple of days for someone to get back to me when I have a problem.
July 29, 2020
Yext, no thank you.
We used it to manage review sites and information from a central location. It was intended to cut down on time spent on logging in and making edits on multiple portals. We were excited to see it grow our client's local listings and their sales. We thought that it would be a great part of our solution.
- Consolidated management of reviews sites.
- Easy to update reviews sites.
- Distribute data to reviews sites.
- Account management
- Tact and manners
- Ability to implement what they sold.
July 28, 2020
Yext delivers great results at a great price
We have been using Yext to manage our online directories, as contact info for our company has changed. It is appropriate for the entire organization, and any industry can benefit from being more readily found online. You can manage things like address changes, hours changes, web address changes, name changes, etc.
- Ease of use, the dashboard is fairly intuitive, and easy to figure out.
- Number of partners: They have all the major online directories as partners.
- Cost is very competitive compared to the competition.
- Could have even more partners: seems there are endless sites to pair with.
Our digital marketing team utilizes Yext for unified listings and review management, and it has helped improve efficiency and ensure that all of our client data is correct, up-to-date, and on the most important sites.
- Efficient management of online listings and citations
- Duplicate citation suppression
- Customer support and training
- Relatively easy-to-use knowledge graph
- Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
- Annual contracts limit flexibility for smaller companies
- The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
It is being used to support our hyper-local strategy by managing and creating our main listings, and a bunch of citation listings through all of their APIs. We also effectively manage our listings with any required update(s) to ensure that our NAP (Name, Address, Phone) data is consistent throughout the internet. We also manage the suppression of duplicates through Yext.
- Creating Citation Listings
- Updating Citation Listings
- Duplicate Suppression
- Customer Service
- Technical Support
April 22, 2020
Yext solves an important problem very easily
We white label and resell Yext to our entire customer base. Our sales team pitches it as a stand-alone product as well as a part of our core offering. Our customers use it as a way to unify their web presence. We have found it is the simplest way for small businesses to keep on top of what the Internet is saying about their business.
- Updates search engine information: This is the best thing about Yext. Companies can quickly and easily unify their brand image across multiple search engines with minimal effort and ONE PASSWORD.
- Yext makes it simple to protect your online presence from bad data and duplicate entries.
- Yext makes updating a company profile very simple and easy. Adding business hours. employees, business offerings, etc. is simple.
- The user interface is a little ugly, but the point is to get the information correct so that it is easily forgiven.
- The reporting can get a little byzantine. Due to so many options, it's easy to get lost in what matters.
- Yext doesn't play well with other products. For example, if you use software to make moving images for Facebook, Yext can't support that and it could crash your ability to edit Facebook images.
February 29, 2020
All the bells and whistles - with a corresponding price tag
Yext is used for local listing management and optimization, and local store pages. We use Yext to ensure consistency across third party listings sites, suppress duplicate listings and correct inaccuracies, manage our local store reviews across Google and Facebook, power our store locator site and local store Facebook pages, and more.
- Easy to access and manage store data.
- Store review monitoring and response.
- Customer success/support.
- Proactive (vs. reactive) listing correction.
- Proactive listing optimization.
- Cost.
January 30, 2020
Yext: A Simple Time Saver
Yext is part of the SEO services that our agency provides. Our clients need to manage their listings across the web on Google and other sites, and Yext delivers a secure platform to do that. We can input all their contact information, business description, photos, and other details into one platform, and this information will be universally provided across all their listings.
- Simple UI. The platform is easy to navigate.
- Great customer service. Any issue that we've taken to the support team has been resolved within a day.
- Takes some time for a new user to understand the platform.
- Some website error messages when reviewing listings do not make sense.
January 28, 2020
Great Support, Great Product
Our search engine marketing department uses Yext to ensure our client's information is the same across all platforms. So often we find clients changing hours on their Facebook page and forgetting to update them on their Google My Business listing which makes people unsure which information is correct. With Yext, they just have to change the information once and it adjusts on all platforms. The only problem I have run into with this software is having the optimization link expiring after being opened once however, I believe that is a security measure they take.
- Makes it easy to connect to multiple listings.
- Makes it easy to troubleshoot issues.
- Can't be used globally.
- Optimization link expires after one click.
October 08, 2019
Worth every penny
We use Yext to manage our 390+ locations across the country. Yext's platform allows us to disseminate information to all locations with relative ease. It also allows us to have a uniform online presence throughout multiple online areas that are crucial to the overall marketing aspects of our brand. When consistency is key, Yext helps deliver it.
- Location management in one place.
- Easy to use dashboard and location editing. There are no items that are out of place or unexpected in the dashboard that you have not seen nativity in Google my Business or Facebook.
- This platform is expensive. There are cheaper alternatives out there that can do just as much for less.
- There is no ability to run ads through Yext. This hinders it from being the all in 1 platform that others have already addressed.
December 06, 2018
Yext helps with SEO/Listing Management
Yext is used primarily by our Marketing Department. It allows us to create and manage our clinic information (address, phone number, website info, hours, accepted forms of payment, etc.) across many online directories. This allows our team to ensure not only that the information being posted online is accurate which helps consultation volume and show rate, but also greatly strengthens our SEO which is a huge benefit to our company. SEO is the second largest driver of leads therefore it is important that our SEO program is strong.
- Yext is very, very user-friendly and easy to use.
- Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
- Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
- Because SEO is so important to many company I would love to have more regular contact with our Yext Account Manager, primarily to discuss ways to continue to enhance our listings.
- It would be great is Yext could be available at a lower per location, per month fee. The current monthly fees would make it difficult for a smaller business to take advantage of their services.
- It would be great is Yext would show you examples of what your listings look like on various sites that they manage. The customer provides the information and it would be great to have more visibility into how it actually looks on the web.
November 29, 2018
Amazing Service but Expensive
I use Yext Knowledge Manager at my company to manage local listings of our clients. It's the most powerful local listing management platform out there. Yext Knowledge Manager grows everyday and their team continuously adds new features.
It offers:
It offers:
- Fast updates
- Reliable data push -- Only takes one try to get data corrected on local listings
- Great interface -- Easy to use
- Local Listing Management -- Super reliable, fast and accurate.
- Review Management -- Powerful feature that integrate with a large number of directories for reviews.
- Analytics -- Provides useful data and insights for your business listings.
- Customer support -- They offer good customer support but sometimes it might take a couple of follow-ups to get a response.