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Ahrefs

Ahrefs

Overview

What is Ahrefs?

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as…

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Recent Reviews

TrustRadius Insights

Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (65)
    9.3
    93%
  • Backlink management (66)
    8.9
    89%
  • SERP ranking tracking (64)
    8.7
    87%
  • Competitive analysis (66)
    8.6
    86%

Reviewer Pros & Cons

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Pricing

View all pricing

Lite

$99.00

Cloud
per month

Standard

$179.00

Cloud
per month

Advanced

$399.00

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://ahrefs.com/plans-pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Demo Khóa Học Thành Thạo Ahrefs Trong 5 Giờ

YouTube

Demo Google Search Console, Goole Analytics, Ahrefs

YouTube

Ranktracker Reviews: Appsumo Lifetime Deal & Demo Tutorial | is it best Ahrefs Alternative?

YouTube

Keysearch Review Demo Bonus - A Much Cheaper Alternative to Ahrefs and Semrush

YouTube

How to Use Site Explorer in Ahrefs | Demo Video

YouTube

Demo chỉ số gg analytics, gg scs, ahrefs

YouTube
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Features

SEO

Core features related to search engine optimization

8.5
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.6
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.6
Avg 8.4
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Product Details

What is Ahrefs?

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help users with:
  • Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in a niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues a website has and learn how to fix them
    Content Research: discover the most popular content on any topic and find the best ideas for content
  • Rank Tracking: track search rankings along with competitors'
  • Mentions Monitoring: get email alerts every time a brand is mentioned online.
The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users.

Ahrefs Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings

Ahrefs Video

Ahrefs Demo

Ahrefs Competitors

Ahrefs Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Spanish, French, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, German, Turkish, Swedish, Polish

Frequently Asked Questions

Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

Semrush, Moz Pro, and BrightEdge are common alternatives for Ahrefs.

Reviewers rate Global SEO highest, with a score of 9.4.

The most common users of Ahrefs are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(373)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ahrefs is a comprehensive SEO tool that has been highly regarded by users for its ability to provide valuable insights and solve various business problems. Users have found Ahrefs to be an essential tool for workflow speed and project management, as it allows them to complete 90% of their SEO research within the platform. With features like the site explorer and keyword tool, users are able to gain a comprehensive view of a website's link profile, analyze overall performance, track keyword rankings, and identify backlink opportunities. Ahrefs also helps users conduct competitor research, track website performance, monitor backlinks, and develop off-page SEO strategies. The platform is highly recommended for digital marketers and SEO professionals due to its continuous addition of new tools and its ability to provide detailed data for designing effective SEO and marketing campaigns. The user-friendly interface and responsive support team further enhance the user experience with Ahrefs. Overall, Ahrefs is considered a go-to tool for conducting in-depth website audits, tracking progress over time, and staying ahead in the competitive world of SEO.

Comprehensive Platform: Users have consistently praised Ahrefs for being a comprehensive platform with all the main features needed for SEO. They appreciate having access to competitor research, keyword research, website audit, content research, and rank tracking all in one place. Valuable Backlink Data: Many users consider Ahrefs to have the best backlink data in the industry compared to other tools. They find the large and up-to-date backlink database extremely valuable for tracking new backlinks, broken backlinks, and anchor text of links over time. Useful Keyword Data: A significant number of users find Ahrefs' keyword data to be extremely valuable. While some rank it as the second best in this category, they still consider the data provided comparable to top-ranked players.

Complex and Difficult User Interface: Several users have expressed frustration with the complex and difficult-to-navigate user interface of Ahrefs, particularly for new users. They suggest that guided flows would be helpful in assisting new users to find the necessary features easily.

Weak Keyword Research Abilities: Some users feel that the keyword research abilities of Ahrefs are weaker compared to its competitors. This limitation may hinder their ability to perform comprehensive keyword analysis and affect their overall SEO strategy.

Expensive Price Point: The price of Ahrefs is considered to be expensive by some users, which may be prohibitive for those on a tight budget or smaller businesses.

Users have made several recommendations based on their experience with Ahrefs. The most common recommendations are as follows: Use Ahrefs for comprehensive SEO, including link gathering, analyzing website backlink profiling, and keyword research. It is also beneficial for backlink building, on-page SEO, and competitor analysis. Setting up profiles completely is crucial to take advantage of all the features and benefits. Users highly recommend watching tutorials on Ahrefs' YouTube channel to learn how to effectively use the tool. Trying out the trial plan is advised to assess if it meets individual requirements before subscribing. Overall, users find Ahrefs to be a valuable tool for various aspects of SEO and suggest using it alongside other tools for a well-rounded strategy. However, it may not be as suitable for beginners in the field.

Attribute Ratings

Reviews

(1-25 of 73)
Companies can't remove reviews or game the system. Here's why
Chris Kirksey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • I love how the Ahrefs Site Explorer has the content breakdown so that you can analyze each pages content quality and word count.
  • How it checks resources such as images, Javascript and CSS are really useful.
  • The way you can create a to-do list of fixes is awesome.
  • no cons
Imtiaz khan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Backlink Report
  • SEO Audits
  • Keyword Research
  • Topic research
  • competition analysis
  • A better view at rankings. Sometimes the rankings are not correct.
  • Price point is a bit too high.
  • The SEO audit should be available in the free version
Nirav Sampat | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Ahrefs can perform keyword research helping me find low-competition keywords to rank quickly.
  • It is also a very good tool to perform SEO audits for a website.
  • I constantly monitor a few of my competitors to check their link-building lists. Any new links they build are an opportunity to build a link from my platform.
  • They should have Google Search Console integration wherein ranks of Google Search Console and ranks of Ahrefs keyword tracker can be compared.
  • At times, the platform throws fake alerts for links acquired by competitors.
  • The platform could potentially help in understanding new pages created by competitors.
Score 9 out of 10
Vetted Review
Verified User
  • Used it for potential keyword research and analysis for database support services related to industry
  • SERP rankings were analyzed and insights were drawn
  • Competitor search gave us more details on the traffic and backlink profile
  • the user interface can be a bit overwhelming at times and I've found it difficult to navigate to certain features
  • I've been disappointed with the lack of historical data for certain metrics
  • I would like to see more granular data for certain reports such as the ability to filter by specific subfolder or subdomain.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Linkbuilding campaigns
  • General SEO resultts
  • Content marketing results
  • Competitor research
  • Price. Their free version gives you some info, but you need a paid account to get the most out of the platform, and it's more expensive than most content marketing tools.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Keyword research
  • competitive analysis
  • SERP history
  • There's so much you can use it for! I know that I'm personally barely scratching the surface of its capabilities
  • Would love to see some integrated help guides
  • PPC features could be more robust
September 16, 2021

Useful tool to improve SEO

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Keyword search: know your strengths and weakness of keywords
  • Content explore: you can see what great content is out there
  • Compare your site with your competitors
  • It's been great, sometimes you have to watch the tutorial to learn how to use the tools though as it gets a little complicated.
  • Nothing else I can think of
Katie Goh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Click rate metrics for each keyword
  • Content gap analysis
  • Best link database I've used
  • Useful keyword and link filtering in all reports
  • URL rating distribution is a bit confusing and not as useful as Domain rating distribution would be. All sites I've reviewed with this tend to have a very poor distribution here.
  • New and lost referring domains links is a bit confusing as well. I've never seen any tool do this chart in a way that makes sense. Dramatic rises and loses tend to send people down the wrong path of investigation. A weighted version (based on DR) would likely be more useful.
Score 8 out of 10
Vetted Review
Verified User
  • Finding LSI Keywords
  • Competitive backlinks hunting
  • Domain rating and Url Rating for metric to measure site performance
  • Finding Lsi Keywords
  • competitive Backlinks hunting
  • DR and UR metric to measure website performance
  • Traffic values and Anchor text
  • Referring domain and Ahrefs own Crawler Rank
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Really big amount of data (keywords)
  • Very accurate numbers and details about analyzed URL
  • Rankings which are trustworthy
  • Integrations - Ahrefs still has too few ready to use integrations with other services
  • Notification settings
  • Design for mobile devices
Bella Castilla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
  • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
  • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
  • It provides us the detailed keyword research with volume, CPC, and other information.
  • The main drawback of Ahrefs that is not easy to use at first.
  • There is a huge steep learning curve which makes it difficult to understand at first.
  • Secondly, it is lacking in content optimization solutions, they need to build a strong optimization tool to speed up the work while content optimization is done by automated tools.
Ari Roth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Historical backlink indexing
  • Fresh / new backlink indexing
  • Relevant data on broken links / top pages to fix up
  • Anchor text data
  • I found it difficult to navigate which version of the data I'm looking at - exact URL, prefix, full domain w/ or w/o subdomains. I'd like this to be selected in the initial search rather than being automatically selected for you and then allowing you to change it (if you even realized it was an issue to begin with).
  • I'd love if there was a URL / domain ranking over time graph like there is for new / lost links. This way, it's not just a counting metric, but a metric on impact. I'd need to know that we lost 1 authoritative news media link more than I need to know that we lost 5-10 spammy scraper links from dark corners of the internet.
  • I'd love impactful alerts for link metrics as alluded to in the previous bullet. Meaning, I don't want to only find out we lost an important link when I see the rankings drop - I want to know about it when it happens for faster processing of the fix (if one exists).
Mike Koolwijk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Great filtering options
  • Big updated index data is all fresh
  • Fast competition keywords
  • Speed, sometimes when scanning big sites it can be really slow
  • Outdated look and feel on some parts (but hey you have great functions)
  • It tend to be overwhelming for new users or people new to SEO (but based by price this is also a more advanced tool)
  • Rank tracking is not that great only every 7 days on a lite plan...
Andrea Hester | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Excellent help resources, blog articles, and tutorials
  • Almost all features have info tooltips that provide useful explanations and ideas for practical application
  • Easy to export reporting functionality
  • Easy to set up recurring site audits for multiple sites
  • The rank tracker feature is a particularly useful tool for monitoring performance among competitors over a length of time
  • Keyword research reporting is better in some other tools I've used
  • Cost of this tool is a bit high and may be prohibitive to some, but it's worth it for companies like ours that heavily rely on its use
Score 9 out of 10
Vetted Review
Verified User
  • Keyword Research
  • Link building
  • Competitive analysis
  • It is very capable and thus more complicated than its competitors
  • It is expensive and there is no free trial
Michael Glover | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Showing keyword volumes and how difficult they are to rank for
  • Tracking backlinks to specific pages
  • Tracking how we are performing with keywords we want to rank for
  • Auditing/crawling our site to ensure it's adhering to technical SEO standards
  • Search volumes are usually on the low side to what they get in reality
  • Site audit tool is a little hard to navigate compared to other crawl tools like Screaming Frog
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