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December 02, 2020
Currently I am the only one using BrightEdge but that will change as I roll out our SEO program across the organization. Using BrightEdge allows us to see share of voice and allows us to see how our competitors are doing.
- Strong analytics
- Integrates with other tools
- Instant provides real time research, ranking and recommendations
- The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
- Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
- Onboard process is very thorough and customized
- Set up takes time
- Multi-domain view if needed for reporting
- Unlimited competitor domain tracking
October 19, 2020
BrightEdge was chosen as our enterprise SEO tool. It's primarily used for the SEO team of 2 inside the Digital Marketing department but there are other users such as development and IT. We purchased it to help aid us in achieving better SEO results, an edict for the company, and a reason why investments were made in bringing SEO talent in-house.
- Keyword research
- Competitive research
- Technical SEO
- Reporting
- Analysis
- Trending
- Keyword selection and management
- Landing page optimization
- Global SEO
- Recommendation engine
- Set up takes time
- Only as good as your SEO talent
- Only as good as what you put into it
October 23, 2020
BrightEdge and their client success team is honestly a true extension to my team. I’ve used Brightedge at three different companies and the number reason is that they serve and deliver quality recommendations, service, and support! Having a tool like Brightedge allows for my team to be successful in their career while achieving results for the organic channel. It has helped to amplify the SEO program and realize the growth of the org.
- The Client Success team is truly an extension of my team—experts in the industry to help support our team and growing the organic channel.
- Viability of performance across the org with detailed dashboards.
- Education and career growth opportunity—constantly proving ways to connect with others in the industry, user groups, events, and conferences.
- Technical crawls and the ability to build business rules.
- Multi-domain view if needed for reporting.
- Unlimited competitor domain tracking.
October 21, 2020
BrightEdge was added to our team's toolkit and paid immediate dividends. The different innovations that BrightEdge has developed allow us to implement a more robust content strategy, address technical SEO issues, find content opportunities, and compete on a hyper-local level.
- Onboard process = thorough and customized.
- Day to day support has allowed us to research and address new ideas in real-time.
- Content IQ provided us weekly actionable items to address and monitored our improvement.
- Setting up our hyper-local keywords was a long and manual process, but it was done by the BrightEdge team and they did a great job.
October 21, 2020
We use BrightEdge to monitor, optimize and discover keywords that drive high converting traffic to our global website. With organic traffic ranging from 50-60% of all traffic sources, there's no argument that knowing how to retain and improve a primary traffic source to a website is key to success.
- Keyword research & rank tracking.
- Customer success.
- Listens to customers needs to develop product roadmap.
- Better technical SEO auditing not limited by page count.
- Better pricing when it comes to tracking keywords across desktop/mobile.
November 30, 2020
BrightEdge is being used by a single department currently. We use it to help with our SEO strategy, planning, research, and technical issues. We also use it for reviewing our competitive set.
- Keyword research tool
- Competitive research
- Reporting
- Audit feature could be improved
BrightEdge is used in our SEO and marketing department. It has resolved a myriad of issues that we were having with our ability to aggregate and analyze data in a retroactive manner. BrightEdge isn't the cheapest SEO tool out there, but it sure has every single one of the bells and whistles.
- Data Segmentation
- Site Tracking
- Competitor Analysis
- Price
- Integrations
- Data Accuracy
February 14, 2020
BrightEdge is being used within the marketing department by two employees for the past 2 years. We use it for keyword optimization, to ensure our website is functioning correctly, to increase landing page visits and keyword search/strategy.
- Keyword Search
- Keyword Optimization
- Website Crawl Has Errors
August 29, 2019
We use BrightEdge's Data Cube almost 80% of the time for keyword research, checking organic ranking positions, competitive analysis, and keyword gap analysis. We also use Recommendations and Intent Signal Dashboards to find out what content to defend, or top opportunities to go after. It helps us with our content creation and also lets us know what we have to do to our evergreen content to get it to rank higher.
- Keyword research is very good and Data Cube is very easy to use as compared to other SEO Enterprise tools.
- Keyword gap analysis is very helpful to find out what keywords our competitors are using that we are not.
- Monitoring organic rank positions is very easy with Data Cube.
- The Content IQ doesn't catch all technical SEO issues as compared to other site audit or crawler tools.
- The Content IQ score is very high, but when comparing to other SEO site audit tools they show lower scores because they are picking up more errors.
- There are some bugs or suggestions that are not good in Recommendations.
September 20, 2019
BrightEdge is being used by the SEO team but fuels insights and recommendations used throughout a variety of teams within the organization. We use this tool for a variety of SEO and marketing needs; from basic keyword research, digging into consumer search insights, tracking competitors, even monitoring our products rankings within Amazon.
- Datacube is super easy to use compared to other Enterprise SEO tools
- Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
- Easy to create the customized dashboards and reports
- Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
- In addition to the tool itself, the BE teams and customer service are second to none!
- This is an incredible, comprehensive SEO tool but the Site Audit feature could be improved upon from a technical SEO standpoint
July 25, 2019
BrightEdge is being used by our digital marketing team. We use this service so that we can make search engine optimization (SEO) improvements to our corporate websites.
BrightEdge empowers our team by guiding us through SEO recommendations, which we can then implement without the need to pay a search agency/vendor a monthly retainer.
BrightEdge empowers our team by guiding us through SEO recommendations, which we can then implement without the need to pay a search agency/vendor a monthly retainer.
- BrightEdge provides on-page SEO recommendations based on real search data from the search engines.
- BrightEdge customer support and account management is great, responds quickly, and are super knowledgeable.
- BrightEdge provides a ton of dashboards and custom reports that can really help show the value and ROI of SEO improvements.
- The BrightEdge admin interface isn't super intuitive for new users and requires some hand-holding after the initial setup.
- Some of the really cool reports can only be created by someone with deep knowledge of BrightEdge, so may require your account person's help.
- BrightEdge is sold as a DIY SEO platform, but to really maximize value, I think you need to have a dedicated rep and ongoing support meetings to get the full value.
May 16, 2019
BrightEdge is used by our digital marketing department to improve our SEO for all of our web sites. It has saved enormous amounts of time in improving our SERPS. Even our digital advertising agency that recently conducted an audit of our sites was very impressed with the depth of our web site improvements.
- They send me weekly emails with recommended tasks that need to be completed.
- I like the follow-up of the tasks I set to. I do not put off completing them.
- I am impressed with my bi-weekly meetings with my client success director that teaches me how to use the software more effectively.
- They could be more aggressive in asking me to do more. The more I do the better my results are.
- They could do a better job of impressing how this is a daily or weekly task, not a one-and-done program.
- Be better at telling people that you will see immediate measurable results if you work hard at it.
- You need to be aggressive to get the best results.
May 13, 2019
As part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.
- Clear view of performance of keywords
- Suggestions on how to improve, especially on-page actions
- Excellent support and training from our local team (once we made contact with them)
- SEO is complex, and the message of the BrightEdge tools is not always clear
- New UI was introduced in late 2018, but the reasoning is not always clear.
- Connections between lists, groups, etc could be more clear
January 15, 2019
We decided to bring our SEO management in-house after realizing we were paying agencies to basically do nothing. We spent a lot of money on SEO with no recommendations and changes happening. Now that we have brought it in-house it has been a huge undertaking for our small team, but it has given us a lot of insights in what could have been and should have been done previously. We have control over what is happening and are in it almost daily making changes and corrections to our site based on the recommendations we get from BrightEdge.
- It helps us find items that we missed in our site build such as image alt text, H2 fixes, missing descriptions, etc. It is so easy to gloss over some of these items as there are just so many of them, BE brings these to the forefront and you can see them all the time and decide what items need to be corrected.
- The BE team is outstanding! Our CSM is solid and is a HUGE help for us. We have consistent calls with them and they help us, non-SEO professionals, become more knowledgeable in what we are doing and has us thinking about future projects that we would never have thought of on our own. They are a integral piece of our team now.
- The on-boarding process was amazing! The on-boarding specialist had our best interests at heart and was a huge help, they then handed us off to an equally knowledgeable and qualified Client Success Manager. Customer service at BE is top-notch.
- I really can't comment here, because being a novice going into this I don't know what I don't know. So far everything has been great.
January 14, 2019
SEO has recently taken on a huge role at my company and needing more insights in one place became a necessity. BrightEdge enables us to not only track SEO basics (search volume, keyword rankings, etc), but it also provides us with a competitive view that most other tools don't provide. This is primarily used by our SEO team, but our analytics team also uses it to build out reports.
- You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
- Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
- Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.
- The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
- I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
- The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
January 04, 2019
We use this to support our SEO efforts. BrightEdge helps us develop new business pitches.
- Customer support is top-notch.
- Data is compelling and powerful.
- Pricing is high relative to other similar services. Although other platforms are not as robust, the price difference is substantial, calling into question the value of the investment.
- The user interface is not as user-friendly as competitive platforms.
January 04, 2019
BrightEdge is currently being used across our entire corporation in the US. We are utilizing the tool to gain insights on SEO for 36 brand websites.
- The data cube feature in BrightEdge is the most powerful research feature I've ever used within any search platform. I am able to gain insights at the site, keyword and competitive level across various search indices. The best part of this feature is the keyword gap analysis that can be done against the competition.
- The platform has very robust reporting capabilities. We are leveraging out of the box as well as customized dashboards.
- The keyword and landing page tracking capabilities are extremely informative.
- The insights feature mitigates the need for hours of research and analysis. It bubbles up the most important aspects of SEO for your website.
- Opportunity forecasting is a great way to build a case for SEO investment as it gives a clear indication of the size of the prize.
- The results area of data cube can definitely be better...the way the data is visualized is a little rough.
- The insights feature can be better structured for teams that have multiple sites within the platform.
- There is an updated keyword reporting feature that still needs work.
January 04, 2019
We currently use BrightEdge in our Marketing department to fulfill our SEO needs.
- Very detailed.
- Many different tools
- Helps with the delegation process.
- Many recommendations seem the same.
- Reporting seems buggy at times.
BrightEdge is our main SEO tool that we use to manage all of our clients. We use it daily to manage keywords, competitors, analyze reporting, look for website technical issues, and use their recommendation system to provide tasks to other employees. We also use their content building module.
- BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
- The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
- Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.
- There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.
October 23, 2017
At Quill.com we utilize the BrightEdge platform within our SEO team as well as across the entire organization. From the merchants that are looking to on-board new vendors (use DataCube) to even the content team to figure out what kind of content we should be creating. We use the platform pretty often and love that it has a lot of amazing features like alerts (send us email reports every day on how our KW are performing) to content IQ and many others! This platform also offers us insight into how our competitors are doing so that we can plan accordingly to ensure we are staying ahead.
- Search console data storage - As most know - Google only offers 90 days of console data but with BrightEdge I am able to store for a lot longer and go back to look at the data for understanding trends.
- I can track revenue/visits on a page level while at the same time I can pull up that same page in DataCube and look at how many keywords it's ranking for.
- Page speed - Can't live without it! Content IQ offers us fantastic insight into how our sight is performing while at the same time the feature is very customizable!
- DataCube - This is an amazing feature of the platform! I can look up any competitor to see how their pages are ranking. I can also look to see how many quick answers I have as well as my competitors. I can even use this to look for patterns, themes and ideas for developing content.
- Anomalies - This is a feature that gives me a daily alert on how certain keyword groups are doing on an aggregate level. When you are tracking thousands of - it's sometimes best to get a high level overview of what is going on. Usually I'll get a report saying something like you have 150 KW moved to page one and 20 moved down. Something like this.
- StoryBuilder - We use this feature to create stories for leadership and often even internally to get a general picture of how things are performing. We often integrate DataCube, search console data and much more. Really helps us sell what we are doing.
- I think there is still room for growth in the UX department. This tool is pretty intuitive but there are some scenarios that can be a bit complicated like story builder.
- When you specify a page for a keyword - and that page say after some time redirects or changes - the platform does not recognize that. I hope this will be addressed soon.
October 19, 2017
Our organization uses BrightEdge to track, monitor and improve rankings in Google for a range of high priority search terms across multiple business franchises. Each department uses it to track and maintain their SEO campaigns, additionally to report on progress to leadership, and to find new opportunities to improve SEO. The product has an easy-to-use interface, is constantly improving and meeting the changing needs of SEOs and marketing managers. The Data Cube is extremely useful in tracking competitors and finding ways to improve our own pages.
- Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
- Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
- Reporting to leadership to show progress on SEO campaigns and ROI.
- Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
- Flexible dashboard reporting businesses can tailor to their own needs.
- Better or more accurate search volume data, currently only uses Google Adwords data.
- Larger exports for keywords from the Data Cubes, this is currently limited and not always ideal for larger-scale applications or the data.
- Better support for handling multiple domains and their ranks, i.e. finding the best rank between two domains that are not competitors.
- More robust site auditing.
October 19, 2017
BrightEdge is used by our marketing team - primarily by our content creators and web admin. BrightEdge allows us to see a variety of metrics based on search engine keywords, that we rank for, could rank for, and what our competitors rank for. We also use BrightEdge to identify keywords or topics to create new content around on our website - mostly for Blogs.
- Account management. We have regularly scheduled calls for our account management team to go over our account, strategy, and anything else we need help with.
- BrightEdge gives you recommendations for each preferred page in order to ensure you are doing everything you can to rank well for the targeted keyword/s on a given page.
- You can easily track all keywords you focus on and see how you rank on Google, any rank change, trends, etc.
- Integration/automation with your website. It would be great if BrightEdge could automatically pull in new URLs from our website instead of us having to manually add them for each new piece of content we create.
- I wish our account stats updated more frequently than once a week. Sometimes it's fine, but sometimes you create a new keyword group and have to wait a week to see the details. A nice option would be a week by default, but with the option to force live data when needed.
- Sometimes certain options seem hidden in the UI. For example, after a year of using the product I just realized there was a section that was actually a drop-down. To BrightEdges credit, it does have a drop-down icon, but I think the placement is in an area that I overlook. Maybe stylizing all options on a page would help, instead of having different looking options in different areas of the page.
October 19, 2017
We have a small marketing department, so at most, 2 people in the organization use this resource. This platform tracks page ranking for high traffic keywords, provides suggestions for page improvements and has a nice dashboard to track it all. Knowing that organic search is a long-term game, we started seeing result months earlier than anticipated. You can very easily see what the competition is doing, how they rank, and what they are doing to get on page 1.
- Provides on page recommendations to help improve keyword rank.
- Suggests other keywords to build content around.
- Tracks tasks, keyword rank, page 1, striking distance, competitors.
- Correlate changes in rank to various Google algorithm updates.
March 11, 2016
We use BrightEdge to audit our clients' search performance, identify opportunities and develop strategies to improve that performance, and to execute tactical changes as part of supporting those strategies.
- Keyword opportunity analysis
- Competitive analysis
- Recommendations & task management
- Quick Google Search Console and Analytics integration.
- Filter states not always remembered when making changes to keyword lists. Pages reload and you often have to re-filter.
- Pricing is relatively opaque. No published price point/features list, but at the enterprise level I understand how custom things can be.
- Adobe Analytics integration can take some time to put in place, so plan ahead.
January 11, 2019
As the only SEO professional on a small team, I use BrightEdge to track our search visibility and core keywords, do keyword research, and scope out competitors. It provides a depth and breadth of search analytics, particularly around rankings, that I haven't been able to replicate with other tools. It helps us address the business problem of search visibility and site traffic, which in turn drives conversions and leads.
- Their DataCube site and ranking analysis is the best in the business. I'd use BrightEdge for this feature alone. With this research tool, I can understand our keyword rankings profile across all keywords (beyond those tracked in our account), as well as those of competitors and partners.
- Site Audit is also very strong, allowing us to get a deep understanding of technical errors on our site we need to correct. This was indispensable during a recent major site update.
- The Customer Success Managers are helpful and knowledgeable.
- The main weakness of the platform concerns off-page SEO. We use Majestic to supplement the kind of backlink tracking and reporting we want to do, functionality that is somewhat addressed within BrightEdge but not to the point where I could stop using Majestic.
- The most recent updates to the platform seem to be concerned only with look and feel (which isn't necessarily a bad thing) but I'd like to see more in the way of new features added.
- The recommendations engine is valuable, but I feel the suggestions are often too narrowly focused on exact match keywords, even though search engines continue to get smarter about which variations of keywords relate to which topics (e.g. latent semantic indexing). I'd like to see the recommendations engine get up to date with these changes.
BrightEdge Scorecard Summary
Feature Scorecard Summary
What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
Categories: SEO
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BrightEdge Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |