TrustRadius
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.https://media.trustradius.com/product-logos/jC/6n/5T3TUVSPLQ0B.JPEGBrightEdgeBrightEdge and my client success manager make me look good2019-05-16T23:05:21.011ZBrightEdge is used by our digital marketing department to improve our SEO for all of our web sites. It has saved enormous amounts of time in improving our SERPS. Even our digital advertising agency that recently conducted an audit of our sites was very impressed with the depth of our web site improvements.,They send me weekly emails with recommended tasks that need to be completed.
I like the follow-up of the tasks I set to. I do not put off completing them.
I am impressed with my bi-weekly meetings with my client success director that teaches me how to use the software more effectively.,They could be more aggressive in asking me to do more. The more I do the better my results are.
They could do a better job of impressing how this is a daily or weekly task, not a one-and-done program.
Be better at telling people that you will see immediate measurable results if you work hard at it.
You need to be aggressive to get the best results.,10,Our SERPs are up.
Our rankings keep going up, though not as fast as we'd like (but that is due to the time I can devote to working in the tool, not the tool itself).
It is kind of hard to explain results to people who are not SEO literate. Need more graphics to explain results and why they are good.,Moz, Google Ads (formerly AdWords), Google Analytics PremiumRichard PetersonBrightEdge is a good enterprise level SEO tool2019-05-14T02:50:53.908ZAs part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.,Clear view of performance of keywords
Suggestions on how to improve, especially on-page actions
Excellent support and training from our local team (once we made contact with them),SEO is complex, and the message of the BrightEdge tools is not always clear
New UI was introduced in late 2018, but the reasoning is not always clear.
Connections between lists, groups, etc could be more clear,7,Very hard to judge actual ROI of SEO, much less the specific tool impact
SEO activities have a tendency to work towards the metrics, rather than the business goals, and BrightEdge can encourage this
Raising awareness of SEO is important and valuable, and BE is a good tool for this.,Google Analytics, Google Search Console, Crownpeak Digital Quality Management (DQM)Michael PullingBrightEdge is a great SEO tool that will empower your team to make marked organic search improvements!2019-07-26T01:31:33.955ZBrightEdge is being used by our digital marketing team. We use this service so that we can make search engine optimization (SEO) improvements to our corporate websites.
BrightEdge empowers our team by guiding us through SEO recommendations, which we can then implement without the need to pay a search agency/vendor a monthly retainer.,BrightEdge provides on-page SEO recommendations based on real search data from the search engines.
BrightEdge customer support and account management is great, responds quickly, and are super knowledgeable.
BrightEdge provides a ton of dashboards and custom reports that can really help show the value and ROI of SEO improvements.,The BrightEdge admin interface isn't super intuitive for new users and requires some hand-holding after the initial setup.
Some of the really cool reports can only be created by someone with deep knowledge of BrightEdge, so may require your account person's help.
BrightEdge is sold as a DIY SEO platform, but to really maximize value, I think you need to have a dedicated rep and ongoing support meetings to get the full value.,9,We have been able to show how dedicating 1-2 hours per day on SEO can really drive a marked improvement in search rankings and overall organic search volume.
Using custom reports, we have been able to show an increase of over 100% of leads coming from organic keywords just by focusing on using BrightEdge keyword analysis and on-page recommendations.
BrightEdge has also helped our ROI by reducing our expenses related to search vendors where we would have to pay for a block of hours with an agency and probably wouldn't get the same value overall.,Basecamp, Cisco Webex Teams (formerly Cisco Spark)Verified UserBrightEdge has given us what we lacked from agencies - RESULTS.2019-01-11T17:43:42.335ZWe decided to bring our SEO management in-house after realizing we were paying agencies to basically do nothing. We spent a lot of money on SEO with no recommendations and changes happening. Now that we have brought it in-house it has been a huge undertaking for our small team, but it has given us a lot of insights in what could have been and should have been done previously. We have control over what is happening and are in it almost daily making changes and corrections to our site based on the recommendations we get from BrightEdge.,It helps us find items that we missed in our site build such as image alt text, H2 fixes, missing descriptions, etc. It is so easy to gloss over some of these items as there are just so many of them, BE brings these to the forefront and you can see them all the time and decide what items need to be corrected.
The BE team is outstanding! Our CSM is solid and is a HUGE help for us. We have consistent calls with them and they help us, non-SEO professionals, become more knowledgeable in what we are doing and has us thinking about future projects that we would never have thought of on our own. They are a integral piece of our team now.
The on-boarding process was amazing! The on-boarding specialist had our best interests at heart and was a huge help, they then handed us off to an equally knowledgeable and qualified Client Success Manager. Customer service at BE is top-notch.,I really can't comment here, because being a novice going into this I don't know what I don't know. So far everything has been great.,10,We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.,,Marketo, Conversica, Uberflip,1,1,Overall site SEO.
Specific product and services SEO.
Money savings of handling SEO in-house agency help to do so.,I am not sure about unexpected or innovative, we have just been able to make some small changes and fixes that we didn't know we needed to do on our site. That was an eye-opener for me.,We are starting to get product and service specific with our SEO campaigns as well as regionally specific. These are big steps for us.,10,10,This is an easy question to answer - EVERY time I have had an interaction with their team it has been exceptional support. At times i wonder if we are just lucky, but if we are I will take the good luck. Their team has been second to none each and every time we have an interaction.,Seeing what the system recommends as changes.
Seeing performance on the dashboard,Keep in mind, I was a novice at the day-to-day behind the scenes workings of SEO, so all of this was new to me. Understanding how all of it tied together at first seemed overwhelming.
Setting up keyword groups and then refining them...again, it isn't hard, it just took me some time, luckily their CSM is amazing!,8Shane AdairBrightEdge Made Our SEO Better2019-01-14T20:48:09.720ZSEO has recently taken on a huge role at my company and needing more insights in one place became a necessity. BrightEdge enables us to not only track SEO basics (search volume, keyword rankings, etc), but it also provides us with a competitive view that most other tools don't provide. This is primarily used by our SEO team, but our analytics team also uses it to build out reports.,You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.,The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.,7,Improved our SEO competitiveness. With the intent tool, we're able to refocus content marketing and keyword mapping faster than our competitors do. We're also able to find opportunities to surpass competitors.
Since this tool provides a lot of insights and is costly, we have had to dedicate more time to utilizing it, which can cut into other projects.
Correction of issues faster. While we haven't been able to quite prove ROI, we have been able to find issues (technical or with our SEO strategy) faster which prevents us from wasting time and efforts into something that doesn't work.,SEMRush, Moz and Google Data Studio,SEMRush, Moz, RavenTools, Google Data Studio, DashThisJustina LogozzoBrightEdge Review from the Front Lines of the Small Ad Agency World.2019-01-04T18:24:53.591ZWe use this to support our SEO efforts. BrightEdge helps us develop new business pitches.,Customer support is top-notch.
Data is compelling and powerful.,Pricing is high relative to other similar services. Although other platforms are not as robust, the price difference is substantial, calling into question the value of the investment.
The user interface is not as user-friendly as competitive platforms.,9,ROI is yet to be proven. But the analysis available through BrightEdge has helped make powerful new business presentations.,Mike Gillespie,BrightEdge, the #1 SEO SaaS platform!2019-01-04T18:21:09.149ZBrightEdge is currently being used across our entire corporation in the US. We are utilizing the tool to gain insights on SEO for 36 brand websites.,The data cube feature in BrightEdge is the most powerful research feature I've ever used within any search platform. I am able to gain insights at the site, keyword and competitive level across various search indices. The best part of this feature is the keyword gap analysis that can be done against the competition.
The platform has very robust reporting capabilities. We are leveraging out of the box as well as customized dashboards.
The keyword and landing page tracking capabilities are extremely informative.
The insights feature mitigates the need for hours of research and analysis. It bubbles up the most important aspects of SEO for your website.
Opportunity forecasting is a great way to build a case for SEO investment as it gives a clear indication of the size of the prize.,The results area of data cube can definitely be better...the way the data is visualized is a little rough.
The insights feature can be better structured for teams that have multiple sites within the platform.
There is an updated keyword reporting feature that still needs work.,10,With the insights we've gained from the platform we've been able to grow SEO traffic by 24% YoY.
We've been able to grow SEO revenue by 16% YoY.,Searchmetrics Suite,Bazaarvoice Conversations, RichRelevance, Ahrefs Site ExplorerCarlos SpallarossaVery Informative SEO Platform2019-01-04T18:27:29.910ZWe currently use BrightEdge in our Marketing department to fulfill our SEO needs.,Very detailed.
Many different tools
Helps with the delegation process.,Many recommendations seem the same.
Reporting seems buggy at times.,10,We are able to see actionable results within the changes we have made via BrightEdge.,SpyFuTyler RodriquezIf you're serious about SEO, use a serious tool2019-01-11T17:46:29.451ZAs the only SEO professional on a small team, I use BrightEdge to track our search visibility and core keywords, do keyword research, and scope out competitors. It provides a depth and breadth of search analytics, particularly around rankings, that I haven't been able to replicate with other tools. It helps us address the business problem of search visibility and site traffic, which in turn drives conversions and leads.,Their DataCube site and ranking analysis is the best in the business. I'd use BrightEdge for this feature alone. With this research tool, I can understand our keyword rankings profile across all keywords (beyond those tracked in our account), as well as those of competitors and partners.
Site Audit is also very strong, allowing us to get a deep understanding of technical errors on our site we need to correct. This was indispensable during a recent major site update.
The Customer Success Managers are helpful and knowledgeable.,The main weakness of the platform concerns off-page SEO. We use Majestic to supplement the kind of backlink tracking and reporting we want to do, functionality that is somewhat addressed within BrightEdge but not to the point where I could stop using Majestic.
The most recent updates to the platform seem to be concerned only with look and feel (which isn't necessarily a bad thing) but I'd like to see more in the way of new features added.
The recommendations engine is valuable, but I feel the suggestions are often too narrowly focused on exact match keywords, even though search engines continue to get smarter about which variations of keywords relate to which topics (e.g. latent semantic indexing). I'd like to see the recommendations engine get up to date with these changes.,9,In the past 3 years, with the help of BrightEdge and a dedicated focus on digital marketing & SEO, we've improved keywords ranked on Google page 1 from single digits to triple digits.
Percentage of site traffic from search also improved 13X.
We went from generating little to no meaningful lead activity from search to creating a steady stream of qualified leads from the site, accounting for significant new logo sales/opportunities.,MozVerified UserBrightEdge takes your content to a new level2018-12-14T16:47:57.973ZBrightEdge has been used to improve all the search engine optimization and general content optimization across the marketing website. It also has been used to have a better internal link strategy. It was mostly chose and used by the marketing team.,SEO
Internal link
Customers Engagement
Competitor research
Digital Marketing,Pricing
General UX,9,more leads in less than 60 days
more targeted leads based on your need/industry
more visits on every optimized content
better quality of the pages,SEMRush, Moz, HubSpot and Uberflip,SEMRush, Google Analytics, WordPress, Yoast Wordpress SEO Plugins, Leadfeeder, Zapier,2,1,SEO Optimization
Content Review
Internal linking structure,None,None,9,NoVerified UserBrightEdge - Great for Agencies or multiple clients!2018-11-15T16:18:27.805ZBirghtEdge is used by our SEM department as well as our client account managers for hotels and resorts.,Reporting - seamless pull reports out of the system
Keyword Research
Recommendations for SEO / Content strategy,Expensive
Time Consuming
Lot of Products within the Suite,7,Analytic reporting made easy
Pivoting available with additional strategies to identify gaps
Allows us to manage multiple clients simultaneously,SEMRush,Adobe Analytics, Optimizely, SpyFuVerified UserBrightEdge SEO Platform: Ideal for Enterprise or Large Marketing Organizations2019-01-11T17:49:12.478ZWe are a BrightEdge Certified Agency Partner and require all of our customers to either purchase their own instance of BrightEdge or join our Agency instance.
BrightEdge is used by every single Search Engine Optimization (SEO) and Analyst subject matter experts at MKG Marketing.
The key business problems that BrightEdge allows us to address in our SEO practice include:
Defeating the evil (not provided) monsterValidating investment into specific keyword categories through keyword and page-level reportingKeyword research to identify new or "on the rise" keyword targets,Annotate Key Events: Using the 'tasks' feature you can create an annotation within BrightEdge when you make changes. This task will automatically run until complete and then, when you pull reporting later, will show you the week that the task was completed so you can say "THAT is what drove the gain/loss in performance"
Keyword Research and Tracking
Content Strategy: Specifically looking for rich SERP opportunities like universal video, universal image, answer box, etc. results.,Site Audit Report is too high level
ContentIQ is a little buggy and has room to grow
Agency accounts frequently get buggy when you have more than 10 separate domains in your master instance,8,Negative: Still need to invest in a beefy technical site crawl tool like DeepCrawl, Screaming Frog or similar in order to do in-depth technical deep dives on a website.
Positive: Allows us to justify resource (capital, human, etc) investment in specific keyword groups by displaying clear results by keyword/keyword group.
Positive: Competitive analysis is a strong tool to benchmark competitors against our own clients.,Moz,NinjaCat, Screaming Frog SEO SpiderVerified UserBest Enterprise SEO Platform2018-04-18T20:31:19.516ZBrightEdge is our main SEO tool that we use to manage all of our clients. We use it daily to manage keywords, competitors, analyze reporting, look for website technical issues, and use their recommendation system to provide tasks to other employees. We also use their content building module.,BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.,There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.,10,We have multiple case studies that show a significant impact of website performance and ranking once we start using BrightEdge.,Conductor Searchlight,DeepCrawl, Screaming Frog SEO Spider, MozJane PhelpsIt's a glittery reporting platform.....2018-05-23T16:05:40.352ZBrightEdge is used by our Marketing Team for SEO. We have been using BrightEdge for almost a year. Our main goal is for BrightEdge is to help us optimize our webpages for Google search in order to increase our rankings, be found more often by potential customers and drive more visitors to our website.,BrightEdge does a good job with reporting.
It is fairly easy to create Dashboards that can be customized for what you want to see.
One of the newer features of BrightEdge, called Insights, can be helpful if you just have a few minutes to spend in the platform and want to find a couple of quick revisions that you can make on your website.,The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.,3,We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
There has been very little ROI that we have been able to tie to BrightEdge.
There has been very little impact on our business objectives that can be attributed to BrightEdge.,Google Analytics and Google Search Console,HubSpot CRM, HubSpot, Microsoft Office 365Verified UserBrightEdge is very useful in finding errors you might be missing and at the same time find new content for your site2018-05-21T21:23:03.979ZBrightEdge is being used only at the Marketing Department and we use it so we can get deeper insights on our SEO efforts. It helps us identify some errors we would not have the time to pinpoint in specific pages or group of pages and at the same time, BrightEdge gives us recommendations on what keywords to use for certain pages.,Datacube is really great, helps you see the performance of some keywords and pick the right ones for specific pages on your site
Finding errors in the site in pages you might not see every day that can help you capitalize on SEO
Find keywords and topics to create more content for your SEO efforts
Showing Keywords that move to page 1 on Google with alerts; shows you when your work is paying off,The setup process can be very confusing and long
There is much to do when setting up your website; it takes too long and some steps feel unnecessary sometimes
Even though the Datacube is very useful sometimes, its information might not be 100% accurate; for some keywords, it showed that competition was low when clearly the competition with high-volume keywords that are not long-tailed are usually very difficult to go for
BrightEdge was picking up pages and showing errors as duplicate content that we went to corroborate with Google's Search Console and there was no duplicate content showing.,7,It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
BrightEdge has helped us find and create new content to also get some more new traffic to our site
Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined,Quip, DemandbaseVerified UserAn in depth analysis into from the viewpoint of a large organization utilizing a precision built platform2017-10-23T15:06:19.939ZAt Quill.com we utilize the BrightEdge platform within our SEO team as well as across the entire organization. From the merchants that are looking to on-board new vendors (use DataCube) to even the content team to figure out what kind of content we should be creating. We use the platform pretty often and love that it has a lot of amazing features like alerts (send us email reports every day on how our KW are performing) to content IQ and many others! This platform also offers us insight into how our competitors are doing so that we can plan accordingly to ensure we are staying ahead.,Search console data storage - As most know - Google only offers 90 days of console data but with BrightEdge I am able to store for a lot longer and go back to look at the data for understanding trends.
I can track revenue/visits on a page level while at the same time I can pull up that same page in DataCube and look at how many keywords it's ranking for.
Page speed - Can't live without it! Content IQ offers us fantastic insight into how our sight is performing while at the same time the feature is very customizable!
DataCube - This is an amazing feature of the platform! I can look up any competitor to see how their pages are ranking. I can also look to see how many quick answers I have as well as my competitors. I can even use this to look for patterns, themes and ideas for developing content.
Anomalies - This is a feature that gives me a daily alert on how certain keyword groups are doing on an aggregate level. When you are tracking thousands of - it's sometimes best to get a high level overview of what is going on. Usually I'll get a report saying something like you have 150 KW moved to page one and 20 moved down. Something like this.
StoryBuilder - We use this feature to create stories for leadership and often even internally to get a general picture of how things are performing. We often integrate DataCube, search console data and much more. Really helps us sell what we are doing.,I think there is still room for growth in the UX department. This tool is pretty intuitive but there are some scenarios that can be a bit complicated like story builder.
When you specify a page for a keyword - and that page say after some time redirects or changes - the platform does not recognize that. I hope this will be addressed soon.,10,From using this platform I am able to leverage my findings to better understand if I should proceed with specific actions on scale. For example if a vendor is producing content for us - I can track those pages with this platform and if I see an upward trend - I can then increase my investment.
The fact that I can see what our competitors are producing for content - is simply gold. This gives me insight into their potential strategy that I can utilize to modify to either counter or expand on.
The fact that I don't need to signup for 5 different tools and can have everything in one spot is a time saved and cost effective!,ConductorEugene FeyginBrightEdge Gives SEOs a Competitive Edge2017-10-19T16:42:59.685ZOur organization uses BrightEdge to track, monitor and improve rankings in Google for a range of high priority search terms across multiple business franchises. Each department uses it to track and maintain their SEO campaigns, additionally to report on progress to leadership, and to find new opportunities to improve SEO. The product has an easy-to-use interface, is constantly improving and meeting the changing needs of SEOs and marketing managers. The Data Cube is extremely useful in tracking competitors and finding ways to improve our own pages.,Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
Reporting to leadership to show progress on SEO campaigns and ROI.
Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
Flexible dashboard reporting businesses can tailor to their own needs.,Better or more accurate search volume data, currently only uses Google Adwords data.
Larger exports for keywords from the Data Cubes, this is currently limited and not always ideal for larger-scale applications or the data.
Better support for handling multiple domains and their ranks, i.e. finding the best rank between two domains that are not competitors.
More robust site auditing.,9,Overall it has been a positive impact, while results are hard to gauge it has helped spread awareness and given businesses a method to target and implement changes.,Ahrefs Site Explorer,Ahrefs Site ExplorerSpencer BaseliceBrightEdge helps our marketing team be more successful!2017-10-19T15:53:47.332ZBrightEdge is used by our marketing team - primarily by our content creators and web admin. BrightEdge allows us to see a variety of metrics based on search engine keywords, that we rank for, could rank for, and what our competitors rank for. We also use BrightEdge to identify keywords or topics to create new content around on our website - mostly for Blogs.,Account management. We have regularly scheduled calls for our account management team to go over our account, strategy, and anything else we need help with.
BrightEdge gives you recommendations for each preferred page in order to ensure you are doing everything you can to rank well for the targeted keyword/s on a given page.
You can easily track all keywords you focus on and see how you rank on Google, any rank change, trends, etc.,Integration/automation with your website. It would be great if BrightEdge could automatically pull in new URLs from our website instead of us having to manually add them for each new piece of content we create.
I wish our account stats updated more frequently than once a week. Sometimes it's fine, but sometimes you create a new keyword group and have to wait a week to see the details. A nice option would be a week by default, but with the option to force live data when needed.
Sometimes certain options seem hidden in the UI. For example, after a year of using the product I just realized there was a section that was actually a drop-down. To BrightEdges credit, it does have a drop-down icon, but I think the placement is in an area that I overlook. Maybe stylizing all options on a page would help, instead of having different looking options in different areas of the page.,8,We do not measure ROI, we measure trends in the number of keywords we rank for and if that trend is in the positive or the negative.,Conductor SearchlightBilly BarkerBrightEdge will shine light on keywords, organic ranking, and SEO recommendations.2017-10-19T15:52:32.138ZWe have a small marketing department, so at most, 2 people in the organization use this resource. This platform tracks page ranking for high traffic keywords, provides suggestions for page improvements and has a nice dashboard to track it all. Knowing that organic search is a long-term game, we started seeing result months earlier than anticipated. You can very easily see what the competition is doing, how they rank, and what they are doing to get on page 1.,Provides on page recommendations to help improve keyword rank.
Suggests other keywords to build content around.
Tracks tasks, keyword rank, page 1, striking distance, competitors.,Correlate changes in rank to various Google algorithm updates.,10,We have seen a positive ROI as we are able to generate more organic leads.,,Act-On, DialogTech, Google AnalyticsHeather BurfordAn Over All Good Platform2017-10-30T14:46:51.154ZI use BrightEdge to monitor ranking on our website for keywords and pages. The platform is also helpful for finding new keywords and show how we compare to our competitors. A useful tool in BrightEdge is the ContentIQ - this gives us insight on what we are missing, what we can improve on and errors that should be fixed for better performance and rank for our site.,Keyword reporting is valuable and provides insight on search volume and rank
ContentIQ is helpful for finding errors and improvements on our site
Backlinks report provides a list of links that gives us insight on links that may not be trust worthy or that are authoritative,BrightEdge can be confusing at times to use as there is lots of info provided and you don't know where to start. It takes time to learn it all.,8,BrightEdge has been a key platform for our website to provide insight on how our website is performing and how we can improve better ranking.,,Google Analytics, MozVerified UserGenerally good, but perhaps over-priced2017-10-19T15:46:42.739ZBrightEdge is used in several departments but not all that could potentially use it. It helps us monitor ranking and other performance data for the keywords for which we have optimized keywords. It also helps us research competitor keywords and is able to make recommendations on the optimization of important pages.,Keyword reporting
Page reporting
Competitor analysis,Grouping of keywords (would prefer to tag keywords rather than maintain many groups as our keywords tend to span multiple groups)
Grouping of pages (would prefer to tag pagesrather than maintain many groups as our pages tend to span multiple groups)
More of the add-ons could be included in the base price, considering how high the base price is,8,BrightEdge is expensive, but it is better suited to our needs than the much cheaper tool we used previously.
It has allowed us to identify search opportunites that we might otherwise have missed.
We are unable to use it to track more than the keywords we have optimized for, due to the per-keyword pricing. There are many more keywords we could potentially monitor, but the cost would be prohibitive and we'd be unable to justify it.,Advanced Web Ranking,Google Analytics Premium, Google Search Console, Google Search ApplianceVerified UserBest-In-Class for Enterprise Level Search Optimization2016-03-11T18:01:26.199ZWe use BrightEdge to audit our clients' search performance, identify opportunities and develop strategies to improve that performance, and to execute tactical changes as part of supporting those strategies.,Keyword opportunity analysis
Competitive analysis
Recommendations & task management
Quick Google Search Console and Analytics integration.,Filter states not always remembered when making changes to keyword lists. Pages reload and you often have to re-filter.
Pricing is relatively opaque. No published price point/features list, but at the enterprise level I understand how custom things can be.
Adobe Analytics integration can take some time to put in place, so plan ahead.,8,It has been a great investment for our teams. We have created demonstrable ROI for our clients from content investment and have proven time and again that investment in content and optimization for organic search is the lowest cost and highest-longevity investment they can make in their marketing over time. It's not the only channel to invest in, but it's foundational and generally produces the best ROI. BrightEdge has been core to our success in this area.,Moz,Google Analytics, Google Search Console, Adobe Acrobat DCLara OrtizBrightEdge truly is the all-in-one, top-notch, enterprise SEO platform2014-02-03T23:56:20.159ZEvery SEO customer is provisioned with its own BrightEdge account. The SEO team then uses the platform for:
Monthly ReportingCompetitor RecommendationsBacklink StrategiesTracking Changes & EffectsCurrently only the SEO team has access to the platform. We are investigating potential use cases for RFPs and prospecting.,Share of Voice Analysis: We really love this feature. It gives us an opportunity to provide customers with insight to their TRUE Organic competition. More often than not, the Organic competitors are quite different from what the customer originally thought. This supports our effort to show Subject Matter Expertise on a regular basis.
BackLink Opportunities: This feature really tailors our link building strategy. It allows us to quickly download the gap between our customer & its competition, which provides a 'road map' for link building team. Once the gap has been closed, we re-run the opportunities and move forward with the new plan.
Trended Charts: In general, the trended charts are a huge advantage that BrightEdge has over other SEO platforms. I've never come across another tool or company that can provide the same level of data, over time, consistently. As SEO changes and fluctuates, these trended charts become vital to our reporting and investigations, especially when new algorithms are pushed out by Google.,Local Search Engines: These are created based on demand, and therefore are not always available for cities or even states that our customers are located in. When these situations arise, we've been told to submit a request. However, we rarely see follow through. This makes it very difficult to provide all customers the same level of insight and reporting.
Dashboards vs. Accounts selection/dropdown: These two drop-downs or selections are entirely separate. If a user selects dashboard A, and wants to then click through to the Opportunities tab, they must select Account A. It would be much more user-friendly to have them connected in some way.
Oftentimes we want to analyze a chart and create Custom Content that provides more insight for the customer. For instance, when viewing the Share of Voice Analysis, we want to recommend a change in competitors. There is no way to view the SOV tab, while also typing into the dashboard chart. This means that we must open a word or text file to enter the content, then copy/paste it into the dashboard.,10,Positive: BrightEdge has absolutely increased our team's efficiency. We are able to provision, analyze & report on all customers quickly and accurately on a recurring basis. There is little manual effort involved too, as BrightEdge is always working and there is no 'start/stop' function that we have to initiate.
Positive: BrightEdge has enabled us to provide better customer service, both from an SEO and Sales perspective. The customers love the reports, and the fact that they receive one every month. They also appreciate the ability to look back on their performance MOM or even through the past year, without any real effort.
Positive: We are currently working to incorporate BrightEdge as a sales/prospecting tool. SEO is increasingly difficult for Sales teams to understand, so providing them a platform to quickly provide prospects with an 'SEO snapshot' will help guide them in the right direction during pitches.,8,10Mariam NaghshinehGreat tool for search marketers2014-01-31T21:39:03.374ZWe use BrightEdge to monitor and enhance our Search Marketing strategy. We use it to monitor keywords, pages, technical seo errors, and keep abreast of what our competitors are doing on the online space.,We love the competitor monitoring that BrightEdge provides. We like being able to keep an eye on what our competitors are doing.
We find the Site Audit tool to be extremely helpful as we recently redesigned all four of our websites.
Being able to track revenue and goals at page group level is very helpful.
Being able to track classic vs blended rank, as well as tablet and smartphone rank is very useful.
The continued addition of local engine ranking around the world is helpful for local SEOs.,Would like to see dashboards more customizable, especially for Enterprise level businesses with multiple brands.
Dashboards can be slow to load.,10,Using BrightEdge gave us a better understanding of our ranking on branded vs non-branded terms.
It provides insight as to what our competitors are doing and helps us to stay abreast of any new competitors ranking on similar keywords.,,2,10Sharon ConnerBrightedge: Informed SEO Tools2014-05-07T18:56:57.974ZWe use it from an agency standpoint, who mainly focus on the hospitality industry. We use BrightEdge to augment our ongoing SEO efforts across many different client websites. As a tool we use it to mine for opportunities we have within the sites to add or remove certain keywords as well as seeing areas of opportunities to increase organic ranking wherever possible.,It provides insights as to how your optimization efforts stand up against competitor terms and shows you your "share of voice" as it is called within the program.
Provides a platform for anybody to go in and understand where there are opportunities for SEO improvement.
Some of our clients are older legacy clients and are still accustomed to receiving SERP reports, so it fills that need as well.,Sometimes the user interface has proven to be less than intuitive for some of our analysts, and has made them hesitant to fully adopt the program.
Some of the new product additions, like the integration with Google Webmaster Tools, was extremely difficult to implement, seeing that we had to try to do it for over 100 different websites.
Setting up dashboards and reports is time consuming initially, but is a nice feature once in place.,8,Use of the tool has led to better organic keyword ranking.
It can help teach a newer analyst how a webpage should be focused and how all the elements of the page relate to each other and how they directly relate to how the website as a whole is viewed and valued by search engines.
I think it provides a fact and logically based platform to implement SEO changes. As SEO becomes more abstract, it keeps up with industry standards and is constantly updating with features to keep up with these constant changes.,,9,5,0,Ongoing agency contracted SEO for individual clients
SERP tracking for the clients who still insist on receiving one
Keyword mining and uncovering unseen SEO opportunities,The share of voice feature is nice to see where our individual clients stand in relation to competitors.
The integration with Google webmaster tools is helpful as well.
The multitude of features enhanced the SEO offerings we had to offer to our clients.,We look forward to integrating the page reporting and optimization features.
I look forward to future product releases.
We will be investigating the use of the BrightEdge in relation to the rise of mobile search and its integration.,Yes,Product Features
Third-party Reviews,We wouldn't.,Vendor implemented,No,Change management was minimal,Getting analysts to adopt the system rather than doing traditional SEO.
Getting all analysts to submit keyword list to BrightEdge.
Lag between client submission to BrightEdge and finally seeing them on the tool was a little long. Sometimes more than a week.,8,9,No,We had a problem with certain users not being able to access certain client profiles and after just a 5 minute discussion with our product manager, she walked us through the steps to make sure all our users had access to the appropriate accounts.,The dashboards, once set up are quite useful and a good quick reference.
The integration with webmaster tools is quite nice.
The SERP reporting is simple and easy to understand.,Initially, it is difficult to learn your way around the tool and navigating around the site.
It takes some training and support to learn about what certain reporting features are actually telling you and how to generate them.
The initial intergration with Google Webmaster tools was quite difficult, as we have an MCC with many different websites, and we unfortunately had to bring them in individually rather than in one action which was time consuming.,No,8Jay Corcoran
Unspecified
BrightEdge
106 Ratings
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