Reviews (1-25 of 54)
- It helps us find items that we missed in our site build such as image alt text, H2 fixes, missing descriptions, etc. It is so easy to gloss over some of these items as there are just so many of them, BE brings these to the forefront and you can see them all the time and decide what items need to be corrected.
- The BE team is outstanding! Our CSM is solid and is a HUGE help for us. We have consistent calls with them and they help us, non-SEO professionals, become more knowledgeable in what we are doing and has us thinking about future projects that we would never have thought of on our own. They are a integral piece of our team now.
- The on-boarding process was amazing! The on-boarding specialist had our best interests at heart and was a huge help, they then handed us off to an equally knowledgeable and qualified Client Success Manager. Customer service at BE is top-notch.
- I really can't comment here, because being a novice going into this I don't know what I don't know. So far everything has been great.
- You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
- Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
- Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.
- The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
- I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
- The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
- Customer support is top-notch.
- Data is compelling and powerful.
- Pricing is high relative to other similar services. Although other platforms are not as robust, the price difference is substantial, calling into question the value of the investment.
- The user interface is not as user-friendly as competitive platforms.
BrightEdge could do a better job and position itself for small and medium advertisers by offering more competitive pricing and a more user-friendly interface.
- The data cube feature in BrightEdge is the most powerful research feature I've ever used within any search platform. I am able to gain insights at the site, keyword and competitive level across various search indices. The best part of this feature is the keyword gap analysis that can be done against the competition.
- The platform has very robust reporting capabilities. We are leveraging out of the box as well as customized dashboards.
- The keyword and landing page tracking capabilities are extremely informative.
- The insights feature mitigates the need for hours of research and analysis. It bubbles up the most important aspects of SEO for your website.
- Opportunity forecasting is a great way to build a case for SEO investment as it gives a clear indication of the size of the prize.
- The results area of data cube can definitely be better...the way the data is visualized is a little rough.
- The insights feature can be better structured for teams that have multiple sites within the platform.
- There is an updated keyword reporting feature that still needs work.
- Their DataCube site and ranking analysis is the best in the business. I'd use BrightEdge for this feature alone. With this research tool, I can understand our keyword rankings profile across all keywords (beyond those tracked in our account), as well as those of competitors and partners.
- Site Audit is also very strong, allowing us to get a deep understanding of technical errors on our site we need to correct. This was indispensable during a recent major site update.
- The Customer Success Managers are helpful and knowledgeable.
- The main weakness of the platform concerns off-page SEO. We use Majestic to supplement the kind of backlink tracking and reporting we want to do, functionality that is somewhat addressed within BrightEdge but not to the point where I could stop using Majestic.
- The most recent updates to the platform seem to be concerned only with look and feel (which isn't necessarily a bad thing) but I'd like to see more in the way of new features added.
- The recommendations engine is valuable, but I feel the suggestions are often too narrowly focused on exact match keywords, even though search engines continue to get smarter about which variations of keywords relate to which topics (e.g. latent semantic indexing). I'd like to see the recommendations engine get up to date with these changes.
I have generally not recommended it to teams where there is no capacity whatsoever to do the real legwork of SEO: it's not enough to buy the tool and use it, you need to also be focused on creating valuable site content, building links, getting your technical house in order, etc. Implementing BrightEdge is not magically going to improve your rankings, there is real work to be done (partly using the tools BrightEdge offers) and teams need to be prepared for that.
I wouldn't recommended it if the marketing budget is lower than $30k/year or if you already have an SEO copywriter in house and web developers with extensive SEO experience.
BrightEdge is used by every single Search Engine Optimization (SEO) and Analyst subject matter experts at MKG Marketing.
The key business problems that BrightEdge allows us to address in our SEO practice include:
- Defeating the evil (not provided) monster
- Validating investment into specific keyword categories through keyword and page-level reporting
- Keyword research to identify new or "on the rise" keyword targets
- Annotate Key Events: Using the 'tasks' feature you can create an annotation within BrightEdge when you make changes. This task will automatically run until complete and then, when you pull reporting later, will show you the week that the task was completed so you can say "THAT is what drove the gain/loss in performance"
- Keyword Research and Tracking
- Content Strategy: Specifically looking for rich SERP opportunities like universal video, universal image, answer box, etc. results.
- Site Audit Report is too high level
- ContentIQ is a little buggy and has room to grow
- Agency accounts frequently get buggy when you have more than 10 separate domains in your master instance
- Keyword research and strategy
- Content strategy
- Forecasting SEO gains within your target keyword groups
- Intense, technical site audits
- Technical SEO activity of any kind on an ongoing basis
- BrightEdge does a good job with reporting.
- It is fairly easy to create Dashboards that can be customized for what you want to see.
- One of the newer features of BrightEdge, called Insights, can be helpful if you just have a few minutes to spend in the platform and want to find a couple of quick revisions that you can make on your website.
- The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
- Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
- If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.
Review: "BrightEdge is very useful in finding errors you might be missing and at the same time find new content for your site"
- Datacube is really great, helps you see the performance of some keywords and pick the right ones for specific pages on your site
- Finding errors in the site in pages you might not see every day that can help you capitalize on SEO
- Find keywords and topics to create more content for your SEO efforts
- Showing Keywords that move to page 1 on Google with alerts; shows you when your work is paying off
- The setup process can be very confusing and long
- There is much to do when setting up your website; it takes too long and some steps feel unnecessary sometimes
- Even though the Datacube is very useful sometimes, its information might not be 100% accurate; for some keywords, it showed that competition was low when clearly the competition with high-volume keywords that are not long-tailed are usually very difficult to go for
- BrightEdge was picking up pages and showing errors as duplicate content that we went to corroborate with Google's Search Console and there was no duplicate content showing.
- BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
- The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
- Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.
- There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.
BrightEdge Review: "An in depth analysis into from the viewpoint of a large organization utilizing a precision built platform"
- Search console data storage - As most know - Google only offers 90 days of console data but with BrightEdge I am able to store for a lot longer and go back to look at the data for understanding trends.
- I can track revenue/visits on a page level while at the same time I can pull up that same page in DataCube and look at how many keywords it's ranking for.
- Page speed - Can't live without it! Content IQ offers us fantastic insight into how our sight is performing while at the same time the feature is very customizable!
- DataCube - This is an amazing feature of the platform! I can look up any competitor to see how their pages are ranking. I can also look to see how many quick answers I have as well as my competitors. I can even use this to look for patterns, themes and ideas for developing content.
- Anomalies - This is a feature that gives me a daily alert on how certain keyword groups are doing on an aggregate level. When you are tracking thousands of - it's sometimes best to get a high level overview of what is going on. Usually I'll get a report saying something like you have 150 KW moved to page one and 20 moved down. Something like this.
- StoryBuilder - We use this feature to create stories for leadership and often even internally to get a general picture of how things are performing. We often integrate DataCube, search console data and much more. Really helps us sell what we are doing.
- I think there is still room for growth in the UX department. This tool is pretty intuitive but there are some scenarios that can be a bit complicated like story builder.
- When you specify a page for a keyword - and that page say after some time redirects or changes - the platform does not recognize that. I hope this will be addressed soon.
- Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
- Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
- Reporting to leadership to show progress on SEO campaigns and ROI.
- Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
- Flexible dashboard reporting businesses can tailor to their own needs.
- Better or more accurate search volume data, currently only uses Google Adwords data.
- Larger exports for keywords from the Data Cubes, this is currently limited and not always ideal for larger-scale applications or the data.
- Better support for handling multiple domains and their ranks, i.e. finding the best rank between two domains that are not competitors.
- More robust site auditing.
- Account management. We have regularly scheduled calls for our account management team to go over our account, strategy, and anything else we need help with.
- BrightEdge gives you recommendations for each preferred page in order to ensure you are doing everything you can to rank well for the targeted keyword/s on a given page.
- You can easily track all keywords you focus on and see how you rank on Google, any rank change, trends, etc.
- Integration/automation with your website. It would be great if BrightEdge could automatically pull in new URLs from our website instead of us having to manually add them for each new piece of content we create.
- I wish our account stats updated more frequently than once a week. Sometimes it's fine, but sometimes you create a new keyword group and have to wait a week to see the details. A nice option would be a week by default, but with the option to force live data when needed.
- Sometimes certain options seem hidden in the UI. For example, after a year of using the product I just realized there was a section that was actually a drop-down. To BrightEdges credit, it does have a drop-down icon, but I think the placement is in an area that I overlook. Maybe stylizing all options on a page would help, instead of having different looking options in different areas of the page.
- Provides on page recommendations to help improve keyword rank.
- Suggests other keywords to build content around.
- Tracks tasks, keyword rank, page 1, striking distance, competitors.
- Correlate changes in rank to various Google algorithm updates.
- Keyword reporting is valuable and provides insight on search volume and rank
- ContentIQ is helpful for finding errors and improvements on our site
- Backlinks report provides a list of links that gives us insight on links that may not be trust worthy or that are authoritative
- BrightEdge can be confusing at times to use as there is lots of info provided and you don't know where to start. It takes time to learn it all.
- Keyword reporting
- Page reporting
- Competitor analysis
- Grouping of keywords (would prefer to tag keywords rather than maintain many groups as our keywords tend to span multiple groups)
- Grouping of pages (would prefer to tag pagesrather than maintain many groups as our pages tend to span multiple groups)
- More of the add-ons could be included in the base price, considering how high the base price is
- Keyword opportunity analysis
- Competitive analysis
- Recommendations & task management
- Quick Google Search Console and Analytics integration.
- Filter states not always remembered when making changes to keyword lists. Pages reload and you often have to re-filter.
- Pricing is relatively opaque. No published price point/features list, but at the enterprise level I understand how custom things can be.
- Adobe Analytics integration can take some time to put in place, so plan ahead.
- Monthly Reporting
- Competitor Recommendations
- Backlink Strategies
- Tracking Changes & Effects
- Share of Voice Analysis: We really love this feature. It gives us an opportunity to provide customers with insight to their TRUE Organic competition. More often than not, the Organic competitors are quite different from what the customer originally thought. This supports our effort to show Subject Matter Expertise on a regular basis.
- BackLink Opportunities: This feature really tailors our link building strategy. It allows us to quickly download the gap between our customer & its competition, which provides a 'road map' for link building team. Once the gap has been closed, we re-run the opportunities and move forward with the new plan.
- Trended Charts: In general, the trended charts are a huge advantage that BrightEdge has over other SEO platforms. I've never come across another tool or company that can provide the same level of data, over time, consistently. As SEO changes and fluctuates, these trended charts become vital to our reporting and investigations, especially when new algorithms are pushed out by Google.
- Local Search Engines: These are created based on demand, and therefore are not always available for cities or even states that our customers are located in. When these situations arise, we've been told to submit a request. However, we rarely see follow through. This makes it very difficult to provide all customers the same level of insight and reporting.
- Dashboards vs. Accounts selection/dropdown: These two drop-downs or selections are entirely separate. If a user selects dashboard A, and wants to then click through to the Opportunities tab, they must select Account A. It would be much more user-friendly to have them connected in some way.
- Oftentimes we want to analyze a chart and create Custom Content that provides more insight for the customer. For instance, when viewing the Share of Voice Analysis, we want to recommend a change in competitors. There is no way to view the SOV tab, while also typing into the dashboard chart. This means that we must open a word or text file to enter the content, then copy/paste it into the dashboard.
- We love the competitor monitoring that BrightEdge provides. We like being able to keep an eye on what our competitors are doing.
- We find the Site Audit tool to be extremely helpful as we recently redesigned all four of our websites.
- Being able to track revenue and goals at page group level is very helpful.
- Being able to track classic vs blended rank, as well as tablet and smartphone rank is very useful.
- The continued addition of local engine ranking around the world is helpful for local SEOs.
- Would like to see dashboards more customizable, especially for Enterprise level businesses with multiple brands.
- Dashboards can be slow to load.
- It provides insights as to how your optimization efforts stand up against competitor terms and shows you your "share of voice" as it is called within the program.
- Provides a platform for anybody to go in and understand where there are opportunities for SEO improvement.
- Some of our clients are older legacy clients and are still accustomed to receiving SERP reports, so it fills that need as well.
- Sometimes the user interface has proven to be less than intuitive for some of our analysts, and has made them hesitant to fully adopt the program.
- Some of the new product additions, like the integration with Google Webmaster Tools, was extremely difficult to implement, seeing that we had to try to do it for over 100 different websites.
- Setting up dashboards and reports is time consuming initially, but is a nice feature once in place.
- BrightEdge allows us to monitor the competition specified, allowing us to find their strengths (keywords, backlinks, etc.) and use that to further our clients' success.
- The platform also allows us insight into opportunities we may have but do not know about, with the Share of Voice tool and Keyword Discovery and SEO Performance tools.
- The dashboards are easy to manipulate and easy to understand allowing you (and the client) to see data in multiple ways, plus there is no limit to the dashboards created.
- Wide variety of Search Engines to choose from - Global vs. Local, Desktop vs. Tablet or Mobile, Google vs. Bing, etc.
- The local search engines available are based on demand, therefore they are not available for every location and sometimes not even available in certain states.
- While the Events tab allows you to add Events to any account, going back and finding events is not easy to do as there is no "Search" functionality.
- The "Save As" functionality in dashboards does not always copy the dashboard exactly, and will default some charts.
- The Competitive Analysis features increased productivity by eliminating the manual process of performing a competitive analysis.
- The competitor monitoring reports are not just data dumps and instead dashboard can be configured to display competitor data and visualizations.
- Usability. One of the main strengths of BrightEdge is its usability. The platform is intuitive for any level of SEO expertise and its clean UI provides a great user experience.
- The SEO recommendations aren't advanced or innovative but are derived from webmaster guidelines and SEO best practices. Don't get me wrong, SEO fundamentals are essential for long term success but you would expect more out of an "enterprise" SEO platform.
- While BrightEdge does integrate with 3rd party APIs, it is limited. For example, SiteCatalyst was integrated but very few metrics were accessible and none of the reports were interactive.
- BrightEdge only keeps historical data for active keywords and competitors. It would be very useful to be able to archive and import historical data.
- All keywords are easy to sort within specific groups, and one keyword can apply to multiple groups without an extra cost.
- Keyword and page recommendations are a nice place to go to in order to pull insights for people new to SEO and do not know where to begin.
- Template dashboards allow for easy creation of reporting tools that are created specifically for a job role (i.e. CEO, CMO) - allowing the most important KPIs to be pulled for reporting purposes at any time.
- When comparing data week over week, the time frames clear whenever a different group needs to be examined for the same time frame. Keeping these weeks static will increase efficiencies when comparing multiple keyword groups across the same time frame.
- The new page reporting that was created in response to (not provide) can be improved. Often times, agency reporting is provided on a monthly basis, whereas estimated visits and revenue are generated on a weekly basis. Adding an option to pull in monthly data would be extremely helpful, or will at least encourage my team to use this feature more.
- More feedback for the new page reporting - I don't feel I can trust the estimated visits from keyword rankings. Allowing synchronization for ClearSaleling and other larger platforms as well as the option to compare page metrics with keyword rankings will make BrightEdge the ultimate SEO tool.
BrightEdge Scorecard Summary
Feature Scorecard Summary
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
BrightEdge Technical Details