Reviews (1-25 of 58)
- Keyword research is very good and Data Cube is very easy to use as compared to other SEO Enterprise tools.
- Keyword gap analysis is very helpful to find out what keywords our competitors are using that we are not.
- Monitoring organic rank positions is very easy with Data Cube.
- The Content IQ doesn't catch all technical SEO issues as compared to other site audit or crawler tools.
- The Content IQ score is very high, but when comparing to other SEO site audit tools they show lower scores because they are picking up more errors.
- There are some bugs or suggestions that are not good in Recommendations.
- Datacube is super easy to use compared to other Enterprise SEO tools
- Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
- Easy to create the customized dashboards and reports
- Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
- In addition to the tool itself, the BE teams and customer service are second to none!
- This is an incredible, comprehensive SEO tool but the Site Audit feature could be improved upon from a technical SEO standpoint
BrightEdge empowers our team by guiding us through SEO recommendations, which we can then implement without the need to pay a search agency/vendor a monthly retainer.
- BrightEdge provides on-page SEO recommendations based on real search data from the search engines.
- BrightEdge customer support and account management is great, responds quickly, and are super knowledgeable.
- BrightEdge provides a ton of dashboards and custom reports that can really help show the value and ROI of SEO improvements.
- The BrightEdge admin interface isn't super intuitive for new users and requires some hand-holding after the initial setup.
- Some of the really cool reports can only be created by someone with deep knowledge of BrightEdge, so may require your account person's help.
- BrightEdge is sold as a DIY SEO platform, but to really maximize value, I think you need to have a dedicated rep and ongoing support meetings to get the full value.
- They send me weekly emails with recommended tasks that need to be completed.
- I like the follow-up of the tasks I set to. I do not put off completing them.
- I am impressed with my bi-weekly meetings with my client success director that teaches me how to use the software more effectively.
- They could be more aggressive in asking me to do more. The more I do the better my results are.
- They could do a better job of impressing how this is a daily or weekly task, not a one-and-done program.
- Be better at telling people that you will see immediate measurable results if you work hard at it.
- You need to be aggressive to get the best results.
- Clear view of performance of keywords
- Suggestions on how to improve, especially on-page actions
- Excellent support and training from our local team (once we made contact with them)
- SEO is complex, and the message of the BrightEdge tools is not always clear
- New UI was introduced in late 2018, but the reasoning is not always clear.
- Connections between lists, groups, etc could be more clear
There is a bit of a learning curve at the beginning, and this can lead to giving up on the tool, as many users are not dedicated SEO experts, or don't have the time to dedicate to the tool.
- It helps us find items that we missed in our site build such as image alt text, H2 fixes, missing descriptions, etc. It is so easy to gloss over some of these items as there are just so many of them, BE brings these to the forefront and you can see them all the time and decide what items need to be corrected.
- The BE team is outstanding! Our CSM is solid and is a HUGE help for us. We have consistent calls with them and they help us, non-SEO professionals, become more knowledgeable in what we are doing and has us thinking about future projects that we would never have thought of on our own. They are a integral piece of our team now.
- The on-boarding process was amazing! The on-boarding specialist had our best interests at heart and was a huge help, they then handed us off to an equally knowledgeable and qualified Client Success Manager. Customer service at BE is top-notch.
- I really can't comment here, because being a novice going into this I don't know what I don't know. So far everything has been great.
- You can track more than the standard SEO basics (search volume, keyword rankings, etc). One of my favorite features to track is user intent. Brightedge can assess the current SERP and give you an insight into what searchers are intending to do with that search. Other tools don't provide the intent.
- Analytical displays are great. The graphs and charts provided are very easily to read and understand, but still display the data needed to show growth.
- Keyword tracking is taken to the next level. Typically keyword tracking tools show the data, your current rank, and other general information. With BrightEdge, you get all of that plus keyword intent overtime and a benchmark of where your competitors are at.
- The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
- I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
- The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
- Customer support is top-notch.
- Data is compelling and powerful.
- Pricing is high relative to other similar services. Although other platforms are not as robust, the price difference is substantial, calling into question the value of the investment.
- The user interface is not as user-friendly as competitive platforms.
BrightEdge could do a better job and position itself for small and medium advertisers by offering more competitive pricing and a more user-friendly interface.
- The data cube feature in BrightEdge is the most powerful research feature I've ever used within any search platform. I am able to gain insights at the site, keyword and competitive level across various search indices. The best part of this feature is the keyword gap analysis that can be done against the competition.
- The platform has very robust reporting capabilities. We are leveraging out of the box as well as customized dashboards.
- The keyword and landing page tracking capabilities are extremely informative.
- The insights feature mitigates the need for hours of research and analysis. It bubbles up the most important aspects of SEO for your website.
- Opportunity forecasting is a great way to build a case for SEO investment as it gives a clear indication of the size of the prize.
- The results area of data cube can definitely be better...the way the data is visualized is a little rough.
- The insights feature can be better structured for teams that have multiple sites within the platform.
- There is an updated keyword reporting feature that still needs work.
- Their DataCube site and ranking analysis is the best in the business. I'd use BrightEdge for this feature alone. With this research tool, I can understand our keyword rankings profile across all keywords (beyond those tracked in our account), as well as those of competitors and partners.
- Site Audit is also very strong, allowing us to get a deep understanding of technical errors on our site we need to correct. This was indispensable during a recent major site update.
- The Customer Success Managers are helpful and knowledgeable.
- The main weakness of the platform concerns off-page SEO. We use Majestic to supplement the kind of backlink tracking and reporting we want to do, functionality that is somewhat addressed within BrightEdge but not to the point where I could stop using Majestic.
- The most recent updates to the platform seem to be concerned only with look and feel (which isn't necessarily a bad thing) but I'd like to see more in the way of new features added.
- The recommendations engine is valuable, but I feel the suggestions are often too narrowly focused on exact match keywords, even though search engines continue to get smarter about which variations of keywords relate to which topics (e.g. latent semantic indexing). I'd like to see the recommendations engine get up to date with these changes.
I have generally not recommended it to teams where there is no capacity whatsoever to do the real legwork of SEO: it's not enough to buy the tool and use it, you need to also be focused on creating valuable site content, building links, getting your technical house in order, etc. Implementing BrightEdge is not magically going to improve your rankings, there is real work to be done (partly using the tools BrightEdge offers) and teams need to be prepared for that.
I wouldn't recommended it if the marketing budget is lower than $30k/year or if you already have an SEO copywriter in house and web developers with extensive SEO experience.
BrightEdge is used by every single Search Engine Optimization (SEO) and Analyst subject matter experts at MKG Marketing.
The key business problems that BrightEdge allows us to address in our SEO practice include:
- Defeating the evil (not provided) monster
- Validating investment into specific keyword categories through keyword and page-level reporting
- Keyword research to identify new or "on the rise" keyword targets
- Annotate Key Events: Using the 'tasks' feature you can create an annotation within BrightEdge when you make changes. This task will automatically run until complete and then, when you pull reporting later, will show you the week that the task was completed so you can say "THAT is what drove the gain/loss in performance"
- Keyword Research and Tracking
- Content Strategy: Specifically looking for rich SERP opportunities like universal video, universal image, answer box, etc. results.
- Site Audit Report is too high level
- ContentIQ is a little buggy and has room to grow
- Agency accounts frequently get buggy when you have more than 10 separate domains in your master instance
- Keyword research and strategy
- Content strategy
- Forecasting SEO gains within your target keyword groups
- Intense, technical site audits
- Technical SEO activity of any kind on an ongoing basis
- BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
- The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
- Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.
- There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.
- BrightEdge does a good job with reporting.
- It is fairly easy to create Dashboards that can be customized for what you want to see.
- One of the newer features of BrightEdge, called Insights, can be helpful if you just have a few minutes to spend in the platform and want to find a couple of quick revisions that you can make on your website.
- The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
- Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
- If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.
- Datacube is really great, helps you see the performance of some keywords and pick the right ones for specific pages on your site
- Finding errors in the site in pages you might not see every day that can help you capitalize on SEO
- Find keywords and topics to create more content for your SEO efforts
- Showing Keywords that move to page 1 on Google with alerts; shows you when your work is paying off
- The setup process can be very confusing and long
- There is much to do when setting up your website; it takes too long and some steps feel unnecessary sometimes
- Even though the Datacube is very useful sometimes, its information might not be 100% accurate; for some keywords, it showed that competition was low when clearly the competition with high-volume keywords that are not long-tailed are usually very difficult to go for
- BrightEdge was picking up pages and showing errors as duplicate content that we went to corroborate with Google's Search Console and there was no duplicate content showing.
- Search console data storage - As most know - Google only offers 90 days of console data but with BrightEdge I am able to store for a lot longer and go back to look at the data for understanding trends.
- I can track revenue/visits on a page level while at the same time I can pull up that same page in DataCube and look at how many keywords it's ranking for.
- Page speed - Can't live without it! Content IQ offers us fantastic insight into how our sight is performing while at the same time the feature is very customizable!
- DataCube - This is an amazing feature of the platform! I can look up any competitor to see how their pages are ranking. I can also look to see how many quick answers I have as well as my competitors. I can even use this to look for patterns, themes and ideas for developing content.
- Anomalies - This is a feature that gives me a daily alert on how certain keyword groups are doing on an aggregate level. When you are tracking thousands of - it's sometimes best to get a high level overview of what is going on. Usually I'll get a report saying something like you have 150 KW moved to page one and 20 moved down. Something like this.
- StoryBuilder - We use this feature to create stories for leadership and often even internally to get a general picture of how things are performing. We often integrate DataCube, search console data and much more. Really helps us sell what we are doing.
- I think there is still room for growth in the UX department. This tool is pretty intuitive but there are some scenarios that can be a bit complicated like story builder.
- When you specify a page for a keyword - and that page say after some time redirects or changes - the platform does not recognize that. I hope this will be addressed soon.
- Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
- Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
- Reporting to leadership to show progress on SEO campaigns and ROI.
- Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
- Flexible dashboard reporting businesses can tailor to their own needs.
- Better or more accurate search volume data, currently only uses Google Adwords data.
- Larger exports for keywords from the Data Cubes, this is currently limited and not always ideal for larger-scale applications or the data.
- Better support for handling multiple domains and their ranks, i.e. finding the best rank between two domains that are not competitors.
- More robust site auditing.
- Account management. We have regularly scheduled calls for our account management team to go over our account, strategy, and anything else we need help with.
- BrightEdge gives you recommendations for each preferred page in order to ensure you are doing everything you can to rank well for the targeted keyword/s on a given page.
- You can easily track all keywords you focus on and see how you rank on Google, any rank change, trends, etc.
- Integration/automation with your website. It would be great if BrightEdge could automatically pull in new URLs from our website instead of us having to manually add them for each new piece of content we create.
- I wish our account stats updated more frequently than once a week. Sometimes it's fine, but sometimes you create a new keyword group and have to wait a week to see the details. A nice option would be a week by default, but with the option to force live data when needed.
- Sometimes certain options seem hidden in the UI. For example, after a year of using the product I just realized there was a section that was actually a drop-down. To BrightEdges credit, it does have a drop-down icon, but I think the placement is in an area that I overlook. Maybe stylizing all options on a page would help, instead of having different looking options in different areas of the page.
- Provides on page recommendations to help improve keyword rank.
- Suggests other keywords to build content around.
- Tracks tasks, keyword rank, page 1, striking distance, competitors.
- Correlate changes in rank to various Google algorithm updates.
- Keyword opportunity analysis
- Competitive analysis
- Recommendations & task management
- Quick Google Search Console and Analytics integration.
- Filter states not always remembered when making changes to keyword lists. Pages reload and you often have to re-filter.
- Pricing is relatively opaque. No published price point/features list, but at the enterprise level I understand how custom things can be.
- Adobe Analytics integration can take some time to put in place, so plan ahead.
- Monthly Reporting
- Competitor Recommendations
- Backlink Strategies
- Tracking Changes & Effects
- Share of Voice Analysis: We really love this feature. It gives us an opportunity to provide customers with insight to their TRUE Organic competition. More often than not, the Organic competitors are quite different from what the customer originally thought. This supports our effort to show Subject Matter Expertise on a regular basis.
- BackLink Opportunities: This feature really tailors our link building strategy. It allows us to quickly download the gap between our customer & its competition, which provides a 'road map' for link building team. Once the gap has been closed, we re-run the opportunities and move forward with the new plan.
- Trended Charts: In general, the trended charts are a huge advantage that BrightEdge has over other SEO platforms. I've never come across another tool or company that can provide the same level of data, over time, consistently. As SEO changes and fluctuates, these trended charts become vital to our reporting and investigations, especially when new algorithms are pushed out by Google.
- Local Search Engines: These are created based on demand, and therefore are not always available for cities or even states that our customers are located in. When these situations arise, we've been told to submit a request. However, we rarely see follow through. This makes it very difficult to provide all customers the same level of insight and reporting.
- Dashboards vs. Accounts selection/dropdown: These two drop-downs or selections are entirely separate. If a user selects dashboard A, and wants to then click through to the Opportunities tab, they must select Account A. It would be much more user-friendly to have them connected in some way.
- Oftentimes we want to analyze a chart and create Custom Content that provides more insight for the customer. For instance, when viewing the Share of Voice Analysis, we want to recommend a change in competitors. There is no way to view the SOV tab, while also typing into the dashboard chart. This means that we must open a word or text file to enter the content, then copy/paste it into the dashboard.
- We love the competitor monitoring that BrightEdge provides. We like being able to keep an eye on what our competitors are doing.
- We find the Site Audit tool to be extremely helpful as we recently redesigned all four of our websites.
- Being able to track revenue and goals at page group level is very helpful.
- Being able to track classic vs blended rank, as well as tablet and smartphone rank is very useful.
- The continued addition of local engine ranking around the world is helpful for local SEOs.
- Would like to see dashboards more customizable, especially for Enterprise level businesses with multiple brands.
- Dashboards can be slow to load.
- It provides insights as to how your optimization efforts stand up against competitor terms and shows you your "share of voice" as it is called within the program.
- Provides a platform for anybody to go in and understand where there are opportunities for SEO improvement.
- Some of our clients are older legacy clients and are still accustomed to receiving SERP reports, so it fills that need as well.
- Sometimes the user interface has proven to be less than intuitive for some of our analysts, and has made them hesitant to fully adopt the program.
- Some of the new product additions, like the integration with Google Webmaster Tools, was extremely difficult to implement, seeing that we had to try to do it for over 100 different websites.
- Setting up dashboards and reports is time consuming initially, but is a nice feature once in place.
BrightEdge Scorecard Summary
Feature Scorecard Summary
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
BrightEdge Technical Details