BrightEdge Reviews

Great as an agency to use the tools and easily onboard new team members to get up to date on accounts. BrightEdge certifications are also helpful for team members to become more knowledgeable - takes a lot of time though.

If you are just looking for a neat reporting platform, BrightEdge is great. We didn't find it incredibly helpful for page optimization, as a lot of the Recommendations that the platform supplied don't make sense on our pages. In addition, once you read through the Recommendations for a couple keywords, they are the same every time, so you don't really need the platform to tell you to put the keyword certain places.

BrightEdge can be very useful when you need to clean up your site and find some more content for Search Engine Optimization. It is also really good for when you want to show your managers, directors, and or CMOs your success with SEO; it helps you see the keywords that move to page one in Google and also if certain pages are getting more visits.

This platform is for larger companies that want to track a lot of keywords and really use the tool. This is not for smaller companies, as the entry cost is too high.

This platform is suited for most organizations. The fact you can see how your SEO is actually doing, which pages are bringing in revenue and on what keywords people are coming in - coupled with competitive analysis - makes it the platform every SEO will want. I think it's perfect for in-house SEOs as well as some agencies.

BrightEdge is very suited to reporting on your SEO campaigns. It furnishes excellent trended reports that tell accurate stories of your presence in Google SERPs and overall organic search presences. It can also give detailed recommendations to targeted pages and keywords that can use improvement and/or are easy wins. It's also strong in terms of competitive analysis with insights into your competitors' ranks. It is not as suited for technical analysis nor does it really give you a platform for launching extremely large scale SEO campaigns. It can also improve on site audits with the ability to do some of the things that other auditing tools can do.

BrightEdge's best feature is the keyword and page reporting, there's lots of value there and once it gets set up, which can take time depending out the size of your site, it's worth it. The latest addition to the platform is the annotation, so every time you update your site it gets recorded automatically.

I think BrightEdge is perfect for larger businesses that have a dedicated team focused on content creation and SEO. There are a lot of tools and I feel that someone just looking for basic SEO data would be overwhelmed and likely to not use the product. Furthermore, most SEO data can be found for free - what makes BrightEdge successful for us is having a team dedicated that helps us to be successful with their product. If we were left to use the product on our own, we more than likely would stop using it.

This platform is so much more transparent than working with agencies for SEO. We spend less than we did with an agency and we are able to make the changes recommended and see a direct benefit with ranking.

It's good for online dashboards to demonstrate how optimization efforts are benefitting business stakeholders, providing the administrator is prepared to put in the time and effort to organize and maintain keywords and pages for use in reports. The work required to do that administration is perhaps more time-consuming than I would like it to be.

This is an enterprise tool. While the easy, straightforward practical recommendations are one of my favorite features in BrightEdge, to get the most out of this platform you really do need a solid understanding of how content and search ranking interrelate. Search engines change on a regular basis so the goalposts are always moving, and at this price point, you need to be focused on regular analysis, content investment and continuous tweaks and optimization to make it a worthwhile investment.

My company is not the normal BrightEdge customer. We have 150+ SMBs that each get their own account/dashboard, and each has a small budget (as low as $600). There was a period of learning/tweaking that was needed in order to determine the best way to use BrightEdge for each of these SMBs. I think that the BrightEdge platform is more friendly & useful for a single large company with a large budget, and even more so for one that has clear conversion factors (i.e. e-commerce).

BrightEdge is well suited for mid-to large businesses.

I think it is important to stress, as my company originally adopted BrightEdge strictly as a SERP reporting tool, that it really is a full on SEO management system with the capability to truly show areas of weakness and opportunities. It does require time to use the interface, and training is essential. Once a user is comfortable with it, the results are quickly measurable.

I would suggest the product for larger companies with multiple clients or multiple SEO campaigns. The vendor is beyond helpful in making sure you understand how to use the platform, and working with you to find the best ways to tailor the platform to what you are looking to do. I can't say enough good things about the vendor's communication and follow-through.

Is it worth the investment? Since BrightEdge is a relatively large financial investment, I would ensure that the primary users of the platform have the time and ability to use all if not the majority of its features. While BrightEdge has a lot of features (that you pay for), it's important that the users of this platform have adequate time to use and experiment with all of the features.

BrightEdge is an excellent tool for agencies because it allows multiple accounts and domains to be managed under one roof and very easily. For those doing in-house SEO, it is also a very helpful tool if there is a dedicated resources managing SEO & content marketing. For those who do not have a dedicated resource, you may not be getting the best use of this tool for the price unless you feel you have enough knowledge to pull exactly what you need from this tool.

The best uses of BrightEdge are:

• Reporting: it provides great visual reporting and a weekly snapshot of your overall SEO health and to track the progress of you SEO campaigning efforts such as: earned media, content marketing, website changes etc.
• Competition Insight: It gives you a weekly update on your competition and lets you know how you stack up compared to your competitors

Be as specific as possible about the business problem you're trying to solve. The more they understand your objectives, the better the tooling and training will be.

I think BrightEdge is very useful for a large corporation that needs detailed information on many assets and places a high level of importance on SEO strategy and reporting. I would not recommend for a small company.

The tool needs to provide the metrics a client is looking for, as well as provide tactics for improvement in the search engines for keywords. Having a discussion with the client, to better understand what they are looking for, and referencing what this tool 'can' and 'cannot' provide.

I would recommend BrightEdge to colleagues that have multiple high level clients.

It applies both for local and general SEO. You can track your performance on specific search engines as well as mobile, tablets and desktop.

If you're producing a lot of content, and you probably should be, having a tool like BrightEdge is critical for understanding what those efforts are accomplishing -- e.g., what areas need improving and what the competition is doing. Having this sort of analysis is not only good for prioritizing but also for demonstrating to key stakeholders the value of SEO.

I really liked having bi-weekly phone meetings with our BrightEdge rep, but because of our different levels of usage, it probably would have been more helpful to tailor those meetings to specific users.

BrightEdge is very helpful for on-page optimization. Even if someone on your team is not well-versed in SEO, they can easily follow the recommendations offered by BrightEdge. The BrightEdge platform is excellent for external link tracking. Also, the user-friendly Dashboard allows you to quickly and easily track your progress and compare your rankings against your competitors.