BrightEdge

Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.

This platform is for larger companies that want to track a lot of keywords and really use the tool. This is not for smaller companies, as the entry cost is too high.

Typically the support team is very responsive with any needs.

BrightEdge is the perfect tool for detailed analysis and works very well as keyword research, technical monitoring, and competitor analysis tool for projects that focus on a single domain at a time. While the price can be prohibitive, the overall product serves as an end-to-end platform that has everything you need to provide all aspects of SEO to your client(s). I would recommend BrightEdge as a tool for client-side marketing teams managing a single domain or agencies with sizable clients and the budget to justify an enterprise-level tool.

We utilize BrightEdge business development accounts to gain insight into our prospect's competition and highlight technical issues with existing websites. Our BrightEdge support team works closely with us and provides reporting that is now a part of our sales process.

BrightEdge is ideal for companies providing enterprise SEO services to their clients. If you are just using it for your own, in-house SEO, it can be useful, but you may or may not need all it has to offer. It's a better tool in your arsenal when you are helping your clients (and many clients) to improve their own SEO.

I was new to BrightEdge when I joined my company last year. My BrightEdge team took the time and were dedicated to helping me understand the platform and went over and beyond to make sure I was comfortable using the platform. The onboarding and training was excellent. The platform is very user friendly once you understand the functions and learn to navigate the platform. BrightEdge is great for any company trying to understand and implement SEO strategies.

Our team is very supportive and responsive. They are always willing to help and jump in where needed. They are industry experts and are always sharing their knowledge, best practices, guides, whatever is needed at that time. They are also very quick to helping solve problems.

Better suited for the enterprise business and not necessarily for the SMB, BrightEdge can do a lot for your SEO program. An intuitive platform that, if set up right, can help you manage your SEO program including keywords, pages, sites, competitors, and technical performance over time. It is the right mixture of having enough key SEO tools while keeping the platform free of unnecessary bells and whistles. It makes my visits to their platforms, sometimes dozens of different times a day, more laser-focused on the tasks at hand. If there is a need to scale, take advantage of their many best-in-breed self-optimization tools and see where they are taking the SEO world but the base package is good enough for many enterprises.

Your program comes with a client success team, and depending on what you've purchased you may have more than one person. BrightEdge's team is ready, willing and able to help you succeed. Not only on their platform but outside of it too. I have had countless reviews of SEO presentation decks and roadmaps. They go above and beyond when asked and I consider them very much a part of my team.

A small business or enterprise org with one or many teams can be successful especially with the support you receive from your client success manager. Keyword research, ideation for content, and many other ways to show performance after the creation and publishing of your content! Brightedge can help with all areas/workflows when it comes to onsite or offsite SEO tactics.

Always supports us—no asks is too big or too small for them.

BrightEdge is well suited for a team that is looking to create more impactful content, written or video. If your team is only focused on social, I don't think there would be much value. We did not use the 'socially-focus' tools as much as others. Our team also managed multiple sites for different audience, and having one tool that could be helpful on all is great.

The support team at BrightEdge routinely exceeded my expectations. Each project was completed on schedule and with an attention to details that not every SAAS team provides.

BrightEdge is a great platform for enterprise brands that want keyword visibility at a regional or national level. It may be cost prohibitive for brands that need hyper local tracking due to the nature of how BrightEdge structures its pricing by keyword.

We have bi- weekly calls with our customer success manager and she is very involved in our SEO program and its success. There has been very little turnover in this role as well, which has allowed us to develop great working relationships.

Perfect for quick research and for SEO strategy planning. Being able to look deeply at competitors for specific targeted keywords can help you determine best keywords to optimize for.

Our team is very supportive and responsive. They are always willing to help and jump in where needed--super knowledgeable and able to help us solve problems quickly.

BrightEdge is especially well-suited for enterprise-level companies that have a bit more money to spend. The tool is most definitely worth it if you have a well-established SEO team that is looking to move beyond the basics and really dive into the data-driven decision-making world. BrightEdge is extremely powerful.

BrightEdge is unique, in that you get a dedicated rep 100% of the time.

- When you want your website landing pages to start ranking on page 1
- When you have a keyword blog strategy
- When you want to start tracking specific keywords
- Beat your competitors for SEO

Their support team is fantastic, and we were lucky to get a great account manager who we have calls with every other week.

If you are looking for an SEO tool for keyword research, monitoring organic ranking positions, competitive analysis, content topic recommendations, and keyword reporting, then BrightEdge is a very good tool. The Content IQ site audit could use some work. When letting a BrightEdge Customer Success Manager know about the differences that I was seeing, he said that there is no harm in using other tools to do site audits for comparison.

BrightEdge Customer Success Managers have always been good. However, they usually set me up with brand new employees with the company. Although they are still learning, they get the questions answered if they don't know off-hand. The only drawback that I saw was that a couple of years ago I went through 3 CSMs at another company. This was because they would assign me a new CSM and then a few weeks later BrightEdge would say that our CSM was no longer with the company, so they kept assigning me new ones.

Excellent for in depth, long term SEO process. Quick wins, quick starts, easy sharing of simple metrics is less easy.
There is a bit of a learning curve at the beginning, and this can lead to giving up on the tool, as many users are not dedicated SEO experts, or don't have the time to dedicate to the tool.

For us, this has been a huge improvement over agency help. We may have just had bad experiences with agencies, but we did have two of them that billed us for non-action, so my view is a little skewed. BE has allowed us to learn and make changes on the fly and we have seen our ranking increase in ways and areas we would never have thought of before. They are a great team to work with and have made SEO easier to understand and influence for me as I had no hands-on experience beforehand.

I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.

BrightEdge is well suited for larger clients with substantial SEO needs and large SEO budgets.

BrightEdge could do a better job and position itself for small and medium advertisers by offering more competitive pricing and a more user-friendly interface.

The platform covers a wide array of SEO KPI's extremely well. I am able to see keyword level data and SERP movement on a weekly basis. The system lets me know what keywords I moved onto page one as well as what I've lost page one visibility for. I am also able to see off page SEO metrics such as backlinks that I've gained as well as my competition.

Brightedge is perfect for those wanting to optimize their onsite SEO and development offsite strategies.

This platform is suited for most organizations. The fact you can see how your SEO is actually doing, which pages are bringing in revenue and on what keywords people are coming in - coupled with competitive analysis - makes it the platform every SEO will want. I think it's perfect for in-house SEOs as well as some agencies.

BrightEdge is very suited to reporting on your SEO campaigns. It furnishes excellent trended reports that tell accurate stories of your presence in Google SERPs and overall organic search presences. It can also give detailed recommendations to targeted pages and keywords that can use improvement and/or are easy wins. It's also strong in terms of competitive analysis with insights into your competitors' ranks. It is not as suited for technical analysis nor does it really give you a platform for launching extremely large scale SEO campaigns. It can also improve on site audits with the ability to do some of the things that other auditing tools can do.

I think BrightEdge is perfect for larger businesses that have a dedicated team focused on content creation and SEO. There are a lot of tools and I feel that someone just looking for basic SEO data would be overwhelmed and likely to not use the product. Furthermore, most SEO data can be found for free - what makes BrightEdge successful for us is having a team dedicated that helps us to be successful with their product. If we were left to use the product on our own, we more than likely would stop using it.

This platform is so much more transparent than working with agencies for SEO. We spend less than we did with an agency and we are able to make the changes recommended and see a direct benefit with ranking.

BrightEdge is a perfect one stop shop SEO tool. Working in Enterprise SEO I find this is my ideal tool, but could see how this tool would also be great for a smaller company or small SEO team. The tool is great for advanced SEO's as well as beginners. Being a team of one in a very large company, I've benefited greatly from using BrightEdge - the time it's saved me and the success we've seen from using this tool has been incredible!

Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible.

BrightEdge is well suited for organizations and teams that don't want to (or can't afford) the high costs associated with an ongoing engagement with a search agency/vendor. It provides SEO recommendations based on real search engine data, allows you to optimize your site and pages based on keywords you want to rank for, and also allows you to understand how your competitors rank for similar keywords (so you understand where the real opportunity is).