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BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
Starting at $0 per month
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…
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Popular Features
- Keyword analysis (46)9.696%
- SERP ranking tracking (44)9.494%
- Competitive analysis (46)9.292%
- Site recommendations (46)8.080%
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…
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What is BrightEdge?
BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.
BrightEdge Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightEdge Competitors
BrightEdge Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
BrightEdge starts at $0.
Reviewers rate Keyword analysis highest, with a score of 9.6.
The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.
Users commonly recommend the following actions when using BrightEdge for SEO:
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Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.
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Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.
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Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.
Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.
Attribute Ratings
Reviews
(1-25 of 77)Companies can't remove reviews or game the system. Here's why
May 17, 2022
BrightEdge is a Powerful Tool
- Lead generation
- Campaign monitoring
- Capturing user intent
- Platform ease of use
May 05, 2022
Great platform, amazing people
Score 9 out of 10
Vetted Review
Verified User
- Attention to detail
- Customized solutions
- The platform roadmap (always new things coming)
- Friendly, great service
- More integration opportunities with other platforms
March 16, 2022
Great Replacement for SEO agency
Score 10 out of 10
Vetted Review
Verified User
- Recommended easy wins
- Understanding search intent and preferred landing page by keyword
- Summaries and executive dashboards
- Bit of a learning curve but realize this isn’t easy. Onboarding and customer support are great.
- Workflow and task process. Would be nice if it was a little more streamlined but again, understand this isn’t easy.
- Recommended blogs for each problem. Not as intuitive but it is available. Couldn’t find it until the rep told me where to look.
March 16, 2022
Great and easy to use platform
- Daily Pulse.
- Instant.
- Custom Dashboards.
- Seeing daily pulse in a dashboard.
- Information paralysis with the many tabs.
March 16, 2022
My First Year with BrightEdge
- Keyword Research.
- Competitive Analysis.
- Integrate with other tools.
- Customized Dashboard.
- Other tools provide backlink.
February 27, 2022
Great Value SEO Platform
Score 9 out of 10
Vetted Review
Verified User
- Site Audit - Helps us address major technical issues on site
- Competitive Research - Understand the competitive search landscape for our content
- KW Research - Content research tool allows us to create powerful KW lists to share with our editorial team
- Site Audit - BrightEdge crawlers could perform full crawls without as much manual effort from a rules perspective (although this is more of an issue specific to our firm, given our regulations)
- KW Research - Ability to minimize KW lists based on the industry we are searching in; KW lists can sometimes be >1K long, which takes time to filter through
February 26, 2022
Here is an enterprise SEO Platform all-in-one
Score 9 out of 10
Vetted Review
Verified User
- Instant - Keyword research tool is by far our team's favorite item on the platform
- DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
- Professional services have been attentive when asking for changes
- If BrightEdge had an integration that allowed for on-page optimizations (outside out internal CMS) using javascript after page load that would be amazing.
- If google search volume and clickstream search volume we always presented next to each other and not in a separate section our processes would be quicker.
- There could be a better way to track the pages we have optimized and share data over time on the performance of those optimizations. This. is one of the hardest things for us to manually keep track of today
February 26, 2022
Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.
Score 10 out of 10
Vetted Review
Verified User
- SERP ranking tracking
- Keyword analysis
- Report customization
November 02, 2021
Worth more than your time
- Hyperlocal keyword tracking
- Keyword auditing
- Keyword rank tracking
- Dashboard reporting
- Customer service
- Strategy partnership
- Continued platform education
- Reseller assistance
- New business partnerships
- Content and technical SEO
- The platform's UI, while usable, can feel a bit clunky sometimes
- Navigating the extreme depth of the platform can feel cumbersome at first
November 02, 2021
Enterprise SEO At Its Finest!
Score 9 out of 10
Vetted Review
Verified User
- Keyword Research
- SEO Insights
- Competitor Benchmarking
- Affordability
- 3rd Party Reporting
- Improved Crawler for Technical Monitoring
November 01, 2021
How BrightEdge Has Transformed Our Business and Results
- Competitor Analysis
- Technical Audits
- Data for Content Strategy
- Support Team
- Set-up takes time (SEO background helpful)
October 19, 2021
Best Enterprise SEO Platform
- BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
- The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
- Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.
- There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.
June 01, 2021
BrightEdge is a More Robust SEO Tool
- Excellent metrics to track what is going well
- Great automation tactics
- Excellent reporting
- It is a bit pricey
- A bit tricky to understand some types of metrics at first
- Sort of need an SEO background to be able to use BrightEdge; it's not for beginners
December 02, 2020
BrightEdge is my main SEO tool
- Strong analytics
- Integrates with other tools
- Instant provides real time research, ranking and recommendations
- The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
- Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
- Onboard process is very thorough and customized
- Set up takes time
- Multi-domain view if needed for reporting
- Unlimited competitor domain tracking
Score 10 out of 10
Vetted Review
Verified User
- Keyword research tool
- Competitive research
- Reporting
- Audit feature could be improved
October 24, 2020
BrightEdge helps Amplify your SEO program
Score 10 out of 10
Vetted Review
Verified User
- The Client Success team is truly an extension of my team—experts in the industry to help support our team and growing the organic channel.
- Viability of performance across the org with detailed dashboards.
- Education and career growth opportunity—constantly proving ways to connect with others in the industry, user groups, events, and conferences.
- Technical crawls and the ability to build business rules.
- Multi-domain view if needed for reporting.
- Unlimited competitor domain tracking.
October 21, 2020
Kiddie Academy Manages Franchise Network SEO with BrightEdge
Score 10 out of 10
Vetted Review
Verified User
- Onboard process = thorough and customized.
- Day to day support has allowed us to research and address new ideas in real-time.
- Content IQ provided us weekly actionable items to address and monitored our improvement.
- Setting up our hyper-local keywords was a long and manual process, but it was done by the BrightEdge team and they did a great job.
October 21, 2020
Enterprise level SEO platform with high level of support
Score 9 out of 10
Vetted Review
Verified User
- Keyword research & rank tracking.
- Customer success.
- Listens to customers needs to develop product roadmap.
- Better technical SEO auditing not limited by page count.
- Better pricing when it comes to tracking keywords across desktop/mobile.
October 19, 2020
BrightEdge is My Main Enterprise SEO Tool
Score 10 out of 10
Vetted Review
Verified User
- Keyword research
- Competitive research
- Technical SEO
- Reporting
- Analysis
- Trending
- Keyword selection and management
- Landing page optimization
- Global SEO
- Recommendation engine
- Set up takes time
- Only as good as your SEO talent
- Only as good as what you put into it
April 07, 2020
The Enterprise SEO Solution
- Data Segmentation
- Site Tracking
- Competitor Analysis
- Price
- Integrations
- Data Accuracy
February 15, 2020
BrightEdge Has So Many Benefits!
- Keyword Search
- Keyword Optimization
- Website Crawl Has Errors
September 20, 2019
Everything you need from an SEO tool + MUCH MORE
Score 10 out of 10
Vetted Review
Verified User
- Datacube is super easy to use compared to other Enterprise SEO tools
- Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
- Easy to create the customized dashboards and reports
- Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
- In addition to the tool itself, the BE teams and customer service are second to none!
- This is an incredible, comprehensive SEO tool but the Site Audit feature could be improved upon from a technical SEO standpoint
August 30, 2019
BrightEdge is a very robust SEO enterprise tool
Score 9 out of 10
Vetted Review
Verified User
- Keyword research is very good and Data Cube is very easy to use as compared to other SEO Enterprise tools.
- Keyword gap analysis is very helpful to find out what keywords our competitors are using that we are not.
- Monitoring organic rank positions is very easy with Data Cube.
- The Content IQ doesn't catch all technical SEO issues as compared to other site audit or crawler tools.
- The Content IQ score is very high, but when comparing to other SEO site audit tools they show lower scores because they are picking up more errors.
- There are some bugs or suggestions that are not good in Recommendations.
July 26, 2019
BrightEdge is a great SEO tool that will empower your team to make marked organic search improvements!
- BrightEdge provides on-page SEO recommendations based on real search data from the search engines.
- BrightEdge customer support and account management is great, responds quickly, and are super knowledgeable.
- BrightEdge provides a ton of dashboards and custom reports that can really help show the value and ROI of SEO improvements.
- The BrightEdge admin interface isn't super intuitive for new users and requires some hand-holding after the initial setup.
- Some of the really cool reports can only be created by someone with deep knowledge of BrightEdge, so may require your account person's help.
- BrightEdge is sold as a DIY SEO platform, but to really maximize value, I think you need to have a dedicated rep and ongoing support meetings to get the full value.
May 14, 2019
BrightEdge is a good enterprise level SEO tool
- Clear view of performance of keywords
- Suggestions on how to improve, especially on-page actions
- Excellent support and training from our local team (once we made contact with them)
- SEO is complex, and the message of the BrightEdge tools is not always clear
- New UI was introduced in late 2018, but the reasoning is not always clear.
- Connections between lists, groups, etc could be more clear