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What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…
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What is Coremetrics / IBM Digital Analytics (discontinued)?
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…
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What is Coremetrics / IBM Digital Analytics (discontinued)?
IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.
IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.
Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
Coremetrics / IBM Digital Analytics (discontinued) Video
Coremetrics / IBM Digital Analytics (discontinued) Integrations
Coremetrics / IBM Digital Analytics (discontinued) Competitors
Coremetrics / IBM Digital Analytics (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
