Overview
What is eTrigue?
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
Good Marketing Automation System for Small Businesses
We are an Industrial Grade User of Marketing Automation - Read this one first
eTrigue Demand Center is a Excellent Marketing Automation Solution
eTrigue DemandCenter- It's eASY!
eTrigue has been great for us - we launched our first campaign in 5 days
Well Thought out - Get this!
eTrigue DemandCenter Delivers for Sales & Marketing
Service Provider
Insurance
Very helpful in getting a campaign up and running in little time
eTrigue DemandCenter: Easy to use, packed with features and an amazing support team!
eTrigue DemandCenter is built by and for demand generation marketers - it has very sophistocated features and it is easy to use
eTrigue is a Powerhouse for Lean, Mean Marketing Machines
Simple yet Powerful
PR agency review of eTrigue
Popular Features
- Dashboards (16)7.070%
- WYSIWYG email editor (15)7.070%
- Standard reports (16)6.060%
- Email deliverability reporting (16)4.040%
Pricing
eTrigue DemandCenter pricing begins at:
$600
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $600 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7WYSIWYG email editor(15) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6Dynamic content(13) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.6Ability to test dynamic content(12) Ratings
Users can test dynamic content prior to launching a campaign.
- 7Landing pages(15) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 6A/B testing(10) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 5Mobile optimization(11) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 4Email deliverability reporting(16) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 6List management(15) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7Triggered drip sequences(4) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6Lead nurturing automation(15) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7Lead scoring and grading(12) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 6Data quality management(14) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6Automated sales alerts and tasks(14) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.6Calendaring(11) Ratings
The software helps users maintain a calendar of all marketing activities.
- 5Event/webinar marketing(14) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 5Social sharing and campaigns(11) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.3Social profile integration(8) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7Dashboards(16) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 6Standard reports(16) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(13) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 6API(11) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6Role-based workflow & approvals(12) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 6Customizability(14) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9Integration with Salesforce.com(11) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 1Integration with Microsoft Dynamics CRM(6) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 1Integration with SugarCRM(6) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is eTrigue?
eTrigue Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Automated Email Responses
- Supported: Triggered Email
- Supported: Scheduled Emails
- Supported: Deliverability Scoring
- Supported: Delivery Tracking
- Supported: Drip Email Marketing
- Supported: WYSIWYG Landing Page Editor
- Supported: Forms
- Supported: Mobile Optimized
- Supported: Dynamic Delivery
- Supported: Marketing Lead Database
- Supported: Lead Segmentation
- Supported: Lead Nurturing/Multi-touch Campaigns
- Supported: Online Behavior Tracking
- Supported: Multi-Channel Tracking (Web/Mobile)
- Supported: CRM Integration (Data Sync)
- Supported: Lead Lifecycle Workflows
- Supported: Sales Intelligence
- Supported: Sales Campaigns
- Supported: Custom Fields
- Supported: Social Analytics
- Supported: API / Integrations
- Supported: Customization
- Supported: Data Import & Export
- Supported: Sandbox / Test Environment
- Supported: User Roles and Permissions
- Supported: Litmus Email Testing Integration
eTrigue Screenshots
eTrigue Videos
Watch Testimonial
eTrigue Integrations
eTrigue Competitors
eTrigue Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Americas, Europe, Asia |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(25)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With its easy implementation, users have been able to streamline their lead management process, resulting in more effective use of generated leads and faster turnaround times. By providing real-time notifications to sales teams when prospects engage with the company's websites or emails, the platform enables prompt follow-up and more personalized communication, ultimately improving lead quality and management across marketing, PR, and sales departments.
The software also serves as a foundation for executing sophisticated marketing automation campaigns. Toltec Global Services has found eTrigue DemandCenter to be instrumental in implementing and ramping up lead generation efforts to drive revenue growth. Consultants highly recommend the platform for its ease of use in building and nurturing prospect lists, even for users without internal marketing and IT resources. Additionally, the ability to track prospect activity, find qualified leads for sales, and gather better information about potential customers has made eTrigue DemandCenter an essential tool for businesses looking to enhance their marketing automation capabilities.
One notable feature of the platform is its response campaign functionality. Users have reported that this feature triggers automatically when a form is filled out on their website, notifying the appropriate sales representative and providing them with the person's information and history. This seamless integration between marketing and inside sales teams allows for improved communication, confirmation of effective efforts, and dissemination of information for more personalized follow-up.
Overall, eTrigue DemandCenter offers businesses a cost-effective solution for marketing automation, email marketing campaigns, and lead generation. Its user-friendly interface, responsive support staff, and range of features - including tracking prospect activity, landing pages, forms, lead scoring, email templates, and lead alerts - have made it a go-to tool for businesses seeking to optimize their marketing efforts and attract prospective clients through automation.
Intuitive User Interface: Users have consistently praised the intuitive user interface of eTrigue DemandCenter, with many stating that it is easy to navigate and understand. This sentiment is echoed by a majority of reviewers, highlighting the software's ability to streamline campaign management and make necessary changes without complications.
Highly-regarded Editors for Landing Pages and Emails: The editors for landing pages and emails in eTrigue DemandCenter are highly regarded by users, who appreciate their user-friendly nature and full-featured capabilities. Many reviewers have specifically mentioned that these editors do not require HTML programming skills, allowing them to easily create visually appealing and effective marketing materials.
Flexibility in Campaign Building: The flexibility offered by eTrigue DemandCenter has been widely appreciated by users. Numerous reviewers have commended its ability to build campaigns quickly and efficiently, even before finishing all assets. This adaptability allows users to launch campaigns promptly and make real-time changes as needed, catering to varying levels of expertise while ensuring successful marketing outcomes.
Confusing User Interface: Some users have found the user interface of eTrigue DemandCenter to be confusing, particularly when it comes to designing reports and selecting data points. The lack of descriptions and values for the data points adds to the difficulty in navigating the software. Additionally, the presence of windows within windows or modal windows with scrolling further contributes to the confusion.
Limited Integration and Customization: Several reviewers have mentioned limitations in terms of integration with CRM systems and custom reporting tools. This has resulted in issues such as missing contracts and unresolved problems when integrating with Salesforce. Furthermore, users have expressed a desire for more customization options, including the ability to track social media visitors and customize URLs for landing pages.
Steep Learning Curve: Many users have noted that while eTrigue DemandCenter offers a wide range of features, there is a learning curve associated with using them effectively. It takes time for users to get used to the consistent UI components throughout the application and achieve efficiency. Some reviewers have suggested that better onboarding resources or training materials could help new users navigate the software more easily.
Based on user reviews, the most common recommendations for eTrigue are as follows:
-
Many users suggest trying the free trial of eTrigue to get a good view of its capabilities. This allows new companies starting out with marketing automation to explore the features and functionalities before making a commitment.
-
Several reviewers recommend using eTrigue for B2B marketing automation needs. They believe that eTrigue is a powerful system that is fast and easy to deploy, making it suitable for small to midsize companies looking to grow their businesses.
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Another common recommendation is to use eTrigue if you are a small or mid-market company sending hundreds of emails on a monthly basis. Users find eTrigue's email automation capabilities useful in managing large volumes of emails effectively.
Overall, users find eTrigue to be a valuable tool for marketing automation, offering a range of features for different business requirements.
Attribute Ratings
Reviews
(1-3 of 3)Simple yet Powerful
- Very intuitive to use
- Fast to implement
- Great customer support
- More than met our requirements. Do not know of any shortcomings if we were to scale more than 10X.
- Quick to implement
- Almost no training
- Faster business results
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 90%9.0
- A/B testing
- 90%9.0
- Mobile optimization
- N/AN/A
- Email deliverability reporting
- 90%9.0
- List management
- 90%9.0
- Lead nurturing automation
- 90%9.0
- Lead scoring and grading
- 90%9.0
- Data quality management
- 90%9.0
- Automated sales alerts and tasks
- 90%9.0
- Calendaring
- 90%9.0
- Event/webinar marketing
- 90%9.0
- Social sharing and campaigns
- N/AN/A
- Social profile integration
- N/AN/A
- Dashboards
- 90%9.0
- Standard reports
- 90%9.0
- Custom reports
- 90%9.0
- API
- 80%8.0
- Role-based workflow & approvals
- 90%9.0
- Customizability
- 80%8.0
- Integration with Salesforce.com
- 90%9.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- Campaign Management
- Lead Generation
- Lead Nurturing
- In general people were eager to use as it was simple and a great improvement over the existing solution
- Used in all Regions outside US
- Price
- Product Features
- Product Usability
- Third-party Reviews
- Implemented in-house
- Making time from day to day urgent issues in a smaller org
- Not a hands on use myself
- Nothing was reported to me as cumbersome
eTrigue - Perfect choice for BOTH new users and experienced marketers who want immediate RESULTS!
- Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
- Free phone support.
- I can always get someone to help me and they actually return calls quicker than most all companies.
- We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
- Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
- We wanted advanced reports, which have now been added in the last release.
- Very complete, no complaints
- Closing more deals
- Very positive response from sales team
- Our sales team is better prepared to talk with customers.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- N/AN/A
- Landing pages
- 100%10.0
- A/B testing
- 90%9.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 100%10.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 100%10.0
- Calendaring
- N/AN/A
- Event/webinar marketing
- 100%10.0
- Social sharing and campaigns
- 90%9.0
- Social profile integration
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 90%9.0
- Custom reports
- 100%10.0
- API
- 100%10.0
- Role-based workflow & approvals
- 100%10.0
- Customizability
- 100%10.0
- Integration with Salesforce.com
- 100%10.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
We have trained junior people how to run campaigns in only a couple hours, and are able to get lots of nurturing campaigns setup in only a couple hours. I am very happy with our decision to use eTrigue Demand Center.
- Building landing pages for ad search campaigns.
- Setting up lead nurturing and automated follow up
- Real time lead alerts for sales people
- Easy reporting that can be automated
- Very easy to train someone to use eTrigue
- Anonymous reporting is very helpful for our B2B sales team
- Setting automated follow up to send during business hours helps get better responses from customers
- Advanced reporting that is based on time has helped improved our lead flow
- Our sales guys love the realt-time lead alerts
- We have seen some new features that are being released and love them
- Price
- Product Usability
- Product Reputation
- Vendor Reputation
- Positive Sales Experience with the Vendor
- Implemented in-house
- None
- Creating campaigns is very easy
- Building landing pages is quick
- Making changes to campaigns, lead alerts, and user roles is very intuitive
- Reporting can be automated, even for users who are not in CRM
- New users can use eTrigue on their first day without extensive training
- None
Easiest to use, and BEST SUPPORT EVER!!
- Very easy campaign setup, changes and updates - literally drag and drop and go.
- Instant statistics to see how our campaign is performing, then compare with other campaigns on the same screen saves tons of time
- Interns are able to build and run campaigns within a couple hours.
- The real time lead alerts are awesome. Our sales guys love em.
- Anonymous tracking is very accurate, and transfers activities to known visitors when they are identified.
- Real time tracking and linking in to Saleforce took only 10 minutes to configure.
- The new advanced reporting that was just released solved any complaints we had.
- Greatly save lots of time. We launch campaigns in a couple hours instead of days.
- Changing campaign flow mid stream saves us tons of time vs. building new campaigns.
- The amount of data on the lead alerts is awesome. Our sales guys love it.
- The native integration with GoToWebinar and WebEx shows how long someone was on our webinars. I have not seen that in any other products.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 80%8.0
- Landing pages
- 100%10.0
- A/B testing
- 80%8.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 90%9.0
- Data quality management
- 100%10.0
- Automated sales alerts and tasks
- 100%10.0
- Event/webinar marketing
- 100%10.0
- Social sharing and campaigns
- 90%9.0
- Social profile integration
- 90%9.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 100%10.0
- API
- 100%10.0
- Role-based workflow & approvals
- 100%10.0
- Customizability
- 100%10.0
- Integration with Salesforce.com
- 100%10.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- Tracking known propsects
- Tracking anonymous companies
- Creating landing pages for Adwords campaigns
- Creating email campaigns
- Reporting ROI on marketing campaigns
- We have created a sales portal, and are tracking activity and interest in marketing materials from our sales team and partners.
- We can trigger automated follow up campaigns and lead alerts directly from the right sales rep and have them send during business hours or instantly.
- Ability to setup automated reports for team members who are not Salesforce.com users, is very handy and saves us 30 minutes every week.
- Tracking partner sites
- Tracking community sites
- Integrating with Insidesales.com to sync data for sales team follow up.
- We are customizing our lead layouts so they are different for each team receiving them
- Price
- Product Features
- Product Usability
- Vendor Reputation
- Positive Sales Experience with the Vendor
- Vendor implemented
- Took only two days
- They helped us clean our salesforce.com data
- No issues encountered
- Drag-n-drop campaign setup
- List building is realtime, shows counts, and is very flexible to change
- Dynamic and static lists are very easy to create
- Statistical reporting is instant, and a way to compare campaigns on the same screen
- none