#1 most frequent
United States of America
33.7%424 installations of 1,258
What is Contentsquare?
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.
Categories & Use Cases
Top Performing Features
Click analytics
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
Category average: 9.4
Scroll maps
Scroll maps display how far down the page users scroll.
Category average: 9.2
Conversion tracking
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
Category average: 9.6
Areas for Improvement
Mobile Application
A dedicated app for iOS and/or Android.
Category average: 9.4
Dashboard / Report / Visualization Interactivity on Mobile
In-app dashboard reports and data visualization.
Category average: 9
Heatmap tool
A tool that shows which elements of the page generate the most visitor engagement.
Category average: 9.8
Who Buys & Uses Contentsquare
#2 most frequent
France
21.1%265 installations of 1,258
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
18.0%226 installations of 1,258
Contentsquare Review
Use Cases and Deployment Scope
Contentsquare is used for us to be able to quickly and easily analyse the performance of various components on our pages, and provide a story so we know what our customers are doing when they visit these pages.
Pros
- Zoning analysis
- Page comparator
- Journey analysis
Cons
- Zoning analysis tends to break if changes are made to the order of blocks or componants, or additional blocks are added in the same space.
Return on Investment
- Being able to easily analyse how our pages are performing, allowing us to make relevant updates to them to ensure they are doing what we need them to do for our customers
Using ClickTale to drive customer insight
Pros
- Analytics integration
- Heatmaps
- Session recording
- PII masking
- GDPR compliance
- Good performance
- Customer Journey analytics
- Good integration with Maxymiser
Cons
- Looking at isolated recordings without creating a segment, we still have to use the old interface
- User interface has been massively improved but there are a few nags here and there that still need to be addressed
- Mobile and desktop should be shown side by side and not separately
Return on Investment
- Identifying barriers in the customer journey
- Ability to segment and filter recordings and heatmaps using segments
- Integrate with Analytics and Optimisation solutions
- Define specific key business KPI's and metrics
- Easy to use UX
Alternatives Considered
Hotjar, Crazy Egg and SessionCam
Other Software Used
Maxymiser, Qualaroo Insights, Google Analytics Premium, JIRA Software, ClickTale
From analytics to UX analytics : welcome ContentSquare !
Pros
- Tracking inpage interactions
- Visualizing main paths
- Raising alerts on key goals
Cons
- Tracking trafic source (media)
- Enabling data imports to read real business goals linked to digital sub goals (how many quotes were converted into new customers afterwards)
- Dashboarding
Most Important Features
- Sunburst
- Inpage analysis
- Alerting
Return on Investment
- Improve web site efficiency
- Identify main painpoints
- Identify quick wins on pages content
Alternatives Considered
AT Internet
Other Software Used
Google Analytics 360 (formerly Google Analytics Premium), AT Internet
Powerful Insights with ClickTale
Pros
- Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
- Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
- Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
Cons
- Education - there is a ton of data available in ClickTale, but unless you know what you are doing, it provides little insight to the business. You can't simply send executives heat maps, conversion funnels, or visitor recordings and expect them to know what to do with the data. I recommend they make a serious investment in education for end-users so that companies can get the full value out of the data the tool can provide.
- Set up - The set up can be easy for ClickTale, but ours was more difficult because of our CMS, use of HubSpot forms and CTAs, and our extensive use of GA. Getting all of that to work together is not always straightforward, and we had a difficult time getting it all set up. I recommend ClickTale make some investment in better tools to help customers get set up. They may have done that over the past 10 months since our initial setup.
Return on Investment
- Haven't been able to measure ROI yet, but it has definitely allowed us to improve our website. We recently published a page that took us about 6 hours of time to develop, and we were about to invest another 10 hours to improve the page. We watched how visitors were interacting with the page and decided the content was not valuable so we deleted the project and saved us 10 hour of time.
Alternatives Considered
Crazy Egg
An expert at what it does, but limited to that.
Pros
- Data available - with an extensive range of data at the tips of our fingers we are able to connect the dots with how sales have either improved or dipped.
- Data presentation - it is one thing to have the data available, but it is a whole other thing to present it in an understandable way. The information is delivered clearly and logically.
- Flexibility - the different plans that ClickTale offers fit our needs perfectly. We were timid at first to invest into a new product, so we took our time and started with a smaller account. Once ClickTale had proved its worth, it was only rational to continue our use.
Cons
- From the last time I had used ClickTale, there was no function for Real-Time overview. This would work extremely well when running an email campaign. You would be able to determine ROI depending on the amount of hits.
- Specific visitor flow - it would be great to track exactly where a certain visitor clicked and the path in which they followed.
Return on Investment
- The main area that ClickTale has helped our company in, is target marketing.
