Overview
What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…
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Popular Features
- Ad deployment (33)9.999%
- Ad performance reports (33)8.989%
- Ad conversion tracking (32)8.989%
- Ad campaign creation (33)8.080%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
Product Demos
google marketing demo | what is it???
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Google Marketing Platform Essentials: Search Ads 360 demo
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Google Marketing Platform Essentials: Campaign Manager 360 demo
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Google Marketing Platform Essentials: Display & Video 360 demo
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Google Marketing Platform Essentials: Tag Manager demo
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Google Marketing Platform Essentials: Google Marketing Platform demo
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Features
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Product Details
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- Integrations
- Competitors
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- FAQs
What is Google Marketing Platform?
Google Marketing Platform Integrations
- Frosmo
- Dynamic Yield
- Oracle DMP (Bluekai)
Google Marketing Platform Competitors
Google Marketing Platform Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
Reviewers rate Ad deployment and Display advertising highest, with a score of 9.9.
The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).