Overview
What is Kameleoon?
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions…
Our CRO partner for carefree testing and quality support
Excited to continue building our relationship with Kameleoon!
Great tool, features & support team!
TrustRadius Insights
Great platform with a wide variety of features
Solid web zxperimentation tool to boost conversions and take data-driven decisions
Nice optimization and personalization of UX and data stack integration.
A great A/B test and personalization module : We strongly recommend !
An efficient personalization and AB testing tool giving endless possibilities
1) A/B testing to test different versions of our pages to increase engagement and conversions (we …
A performant and innovative platform for AB testing
A nice tool and a great customer support!
Nice tool for A/B test
Happy to work with Kameleoon
A powerful experimentation tool
An easy-to-use, all-in-one testing and personalization tool, and much more!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Standard visitor segmentation (45)8.181%
- a/b experiment testing (45)8.080%
- Goal tracking (46)7.474%
- Conversion tracking (45)7.474%
Reviewer Pros & Cons
Pricing
Enterprise
Quote
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 8a/b experiment testing(45) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 7.8Split URL testing(30) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 7.7Multivariate testing(38) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 7.6Multi-page/funnel testing(32) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 6.7Cross-browser testing(30) Ratings
Preview your experiments across multiple browsers at once.
- 9Mobile app testing(18) Ratings
Ability to run tests to optimize mobile applications.
- 7.2Test significance(40) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 6.1Visual / WYSIWYG editor(40) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 7.8Advanced code editor(39) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 7.6Preview mode(44) Ratings
Preview your experiment before running it live on your site or app.
- 5.9Test duration calculator(18) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 7.4Experiment scheduler(23) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 7.5Experiment workflow and approval(29) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 7.1Dynamic experiment activation(32) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 7.2Client-side tests(35) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 9.8Server-side tests(18) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 5.3Mutually exclusive tests(23) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.1Standard visitor segmentation(45) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7.2Behavioral visitor segmentation(41) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 7.8Traffic allocation control(43) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 9.3Website personalization(32) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 7.4Conversion tracking(45) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 7.4Goal tracking(46) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 7.3Test reporting(45) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 7.4Results segmentation(42) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 6.1CSV export(28) Ratings
Ability to export test results as a CSV file.
- 7.2Experiments results dashboard(41) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kameleoon?
Kameleoon Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: CSV export
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Integration with CRM or DMP software
Additional Features
- Supported: Feature Management
Kameleoon Integrations
Kameleoon Competitors
Kameleoon Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Worldwide |
Supported Languages | French, English, Russian |
Frequently Asked Questions
Kameleoon Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 12% |
Mid-Size Companies (51-500 employees) | 38% |
Enterprises (more than 500 employees) | 50% |
Comparisons
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Reviews and Ratings
(87)Community Insights
- Business Problems Solved
- Pros
- Cons
Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various aspects of websites and user experiences. Users have found Kameleoon particularly helpful in making changes to forms, UX, button colors, and other elements of lead generation pages. The marketing and tech teams rely on this tool for A/B testing, split tests, and testing different layouts of product pages to align better with customer needs and implement complex changes before going live. Kameleoon is also used by different departments such as merchandising, web design, IT, and digital marketing to test hypotheses, improve UX, and optimize designs. The platform's outstanding customer service is highly appreciated by users as it includes technical support and testing ideas based on experiences across different industries. Overall, Kameleoon is recommended for customers focused on conversion rate and engagement due to its user-friendly and efficient technologies.
User-Friendly Interface: Reviewers praised Kameleoon's intuitive and easy-to-use interface, with multiple users stating that it allowed them to quickly perform tasks. This positive sentiment was shared by several reviewers.
Graphical Editor for AB Testing: Many users found Kameleoon's graphical editor to be a valuable asset for designing AB tests without the need for coding. They appreciated how easy it was to modify, add, or delete elements on their website in just a few seconds using this feature.
Effective Segment Builder: The segment builder in Kameleoon received positive feedback from reviewers. It enabled them to target visitors based on precise variable criteria and combine different segments together. Multiple users highlighted this feature as effective in limiting test exposure to specific groups of visitors during the initial phase.
Incomplete Inner Editor: Some users have found the inner editor in Kameleoon to be incomplete, requiring assistance from their IT team for advanced personalizations. This has been mentioned by multiple reviewers who would like to see improvements in this area.
Reporting Tool Requires Time: The reporting tool in Kameleoon is considered detailed but requires time to find the desired data. Users have suggested a more pragmatic approach to reporting and a clearer dashboard when analyzing multiple goals. Several reviewers have mentioned this issue.
Need for Developer Assistance: Testing more than simple changes, such as button color or image changes, in Kameleoon requires the assistance of a developer. This has been pointed out by some users who desire more independence and ease of use when setting up advanced tests without coding.
Attribute Ratings
Reviews
(1-25 of 73)- Comprehensive Privacy Consent Management
- Poor UI/UX
- Cumbersome experiment targeting
- Poor reliability
- Limited Visual Editor
- Bugs in Code Editor
Our CRO partner for carefree testing and quality support
- The widget editor: easy to use, with a number of predefined templates. A time-saver for classic uses and last-minute testing.
- Reliability of test results: At a glance, you know when a test is viable, and it's easy to monitor.
- Reactivity of support and CSM: Efficient and regular follow-up with numerous use cases to maximize our test roadmap
- Minor bugs: mainly with the graphic editor. However, these are usually resolved relatively quickly.
- Test preview: Not very user-friendly, especially for multi-support and responsive tests.
- Requires knowledge of JS/HTML/CSS for advanced tests
- Dedicated customer success team.
- Easy-to-configure experimentation platform.
- Visual and code-based editor.
- Product team receptive to user feedback.
- Out-of-the-box integration with Segment.
- Team change log to understand who made what changes.
- Platform UX/UI is "clunky" and language used doesn't always make sense.
- The widget editor is initially tough to understand with its crossover with the experimentation vs. personalization sections.
- Adding additional reporting tools is manual/easy to forget.
Great tool, features & support team!
- - The way we can customize admin accesses is useful for companies like us that have a lot of users across the world.
- - The guided installation process allowed us to deploy the solution within dozens of websites quickly and without trouble.
- - Easy integrations with third-party tools.
- Add interface management details such as personalized view
- mobile app to get results
Great platform with a wide variety of features
- With Kameleoon I can launch many impactful experimentation and display them to all users.
- Thank to this A/B testing platfom, I'm able to validate every UX hypotheses, and offer personalized experiences to our visitors
Solid web zxperimentation tool to boost conversions and take data-driven decisions
- Being able to activate tests and personalizations on my own
- Launch an A/B test or a full personnalization (with their smart graphic editor or the code editor)
- Hotfix a problem on our website before our developeers can deploy a fix
- Product recommendation tool, AI-driven personnalization
- The graphical editor would be easier to use if it was responsive
- Kameleoon is cookie-dependant, so visitors who use ad-blockers may not be targeted
Nice optimization and personalization of UX and data stack integration.
- Kameleoon connects seamlessly to our data stack (analytics, CRM) through native integration or custom bridges.
- It allows us to unleash the improved capabilities of our tools and gather more insightful data.
- Collaborating with Kameleoon is easy with the simulation panel. We can manage multiple websites in a single interface allowing us to control what is being done on our various websites.
- On react/angular environments Kameleoon's graphical editor becomes hard to use and might require coding even for simple a/b tests.
A great A/B test and personalization module : We strongly recommend !
- Widget editor (creating a widget without any code)
- Results analysis dashboard (easy to read and understand)
- The consulting team (always available to help and guide us - Thank you [C...] !!)
- Segmentation (it allows us to easily target a specific audience)
- The tool is very intuitive and easy to use
- We don't have a lot of cons to report, the only one would be that it could take some time to be fully efficient on the platform (due to a lot of functionalities)
- We can easily create A/B tests and personalizations to target specific audiences and improve the customer journey
- The widget editor is intuitive and very easy to use, a lot of features are available without any code
- The result analysis dashboard is easy to read and understand : we have very detailed data to analyze the performance of our experiments, even on pages with low traffic thanks to the CUPED algorithm.
- We strongly recommend Kameleoon !
1) A/B testing to test different versions of our pages to increase engagement and conversions (we mainly use the AB test module to test the UX and UI of our site)
2) Personalization for customer journeys and justifying the right message at the right time
3) Urgentizations to prevent stress and increase our conversions
4) The widget editor to help us create campaigns without any coding skills. [Translated by TrustRadius Moderation Staff]
Kameleoon est utilisé de différentes manières:
- A/B testing, pour tester différentes versions de nos pages afin d'augmenter l'engagement et les conversions (nous utilisons principalement le module AB test pour tester l'UX et l'UI de notre site )
- Personnalisation et AI Personalization, Pour personnaliser parcours clients et justifier le bon message au bon moment
- Urgentisations, pour prévenir le stress maketing et augmenter les conversions
- Editeur de widgets, pour nous aider à créer des campagnes sans aucune compétence en codage [Original Text]
- The support teams (consulting and technical) are really reactive and proactive which is much appreciated. Moreover, we organize regular operational meetings (twice a month) and more strategic ones during the year (to talk about the analysis, the experiments launched in the past months and the revenue generated thanks to the platform).
- The way that the dashboards are built in Kameleoon is intuitive and allow us to launch many personalizations and urgentisations on our website by simply make some duplications and adaptations according to our offers.
- We also really appreciate the product in a more global way because it's quite intuitive and easy to launch an experiment (AB test or personalization).
- It could be better if the simulation panel could load faster on certain pages (but as we know it depends of our website loading / experiments) ; otherwise, the product (dashboard, use and intuitiveness) as the support (CSM and developer teams) meet our expectations. We recommend Kameleoon as an A/B test and personalization module.
Kameleoon est bien adapté à de nombreux types d'expériences, y compris les tests AB simples utilisant l'éditeur graphique et le widget, aucune compétence en codage n'est donc nécessaire. Vous pouvez également faire des tests AB plus complexes avec l'éditeur de code pour les techniciens ou l'équipe de développeurs Kameleeon. Il y a aussi pas mal de customisations qui permettent de les orchestrer et de les hiérarchiser, ce qui est assez pratique quand on lance plusieurs customisations simultanément. [Original Text]
A performant and innovative platform for AB testing
- We have a dedicated CSM who knows our strategic issues and can advise us on relevant AB test ideas. A pool of service days is included in our contract, which allows us to easily delegate the development of our tests to their professional team. The results page is intuitive and provides rich data visualization. It is possible to go further in your analysis thanks to the filters and breakdown options.
- The graphic editor's capacity is limited, although most of it can be overcome with code. It can sometimes take time to get significant statistic results if you are testing on a restricted segment with a small targeted audience.
A nice tool and a great customer support!
- One of the strenghts of Kameleoon is the quality of their support. Indeed we have a dedicated team (Customer Success Manager, Technical Account Manager & Team Leader) that helps us on every topics: result analysis, use case identification / roadmap but also test developments.
- Moreover, the tool is intuitive and allows us to launch experiments on our own.
- For complex experiments we need support because we do not have coding skills but we can rely on Kameleoon teams.
Nice tool for A/B test
- A/B tests
- Personalization
- follow-up with the account manager
- widget editor
Happy to work with Kameleoon
- The team's 'experimentation-oriented' mindset really allows us to project a roadmap of challenging tests in line with our market. It really is a trustful collaboration that we have with them. The intuitive aspect of the product knowing how many complex features it offers also is a huge asset.
- We rely on Kameleoon's technical teams to develop our more complex use-cases and we encountered situations where as the development goes, scenarios we thought were out of the case now have to be taken into account in order to fully perform our experimentation upon visitors. Result of that being delays in the launches.
A powerful experimentation tool
- We are really happy with Kameleoon support, particularly with their Consulting (CSM) and Technical (dev.) teams which are very reactive to our requests.
- Moreover, it's really easy to launch an AB test with their very easy 4-steps process to finalize an experiment.
- Finally, we also really appreciate the way to read and analyze our experiments into their results dashboard. Indeed, it has been designed to be both easy to read and very detailed.
- Nothing so far, the tool and support meet our expectations.
- The scalability of the solution you can do an easy AB test thanks to the graphic editor and much more advanced experimentation thanks to the feature flag.
- The tool centralizes all our CRO optimizations, from Full stack to Personalization and Feature experimentation.
- The easy connection to the tools of our digital ecosystem such as Google Analytics, Adobe, and Contentsquare.
- The clear results pages.
- The great support of our dedicated Kameleoon.
- The functionality of rights management for different users could be enhanced.
- We lack a more advanced management of rights by module: client-side, feature experimentation, server side.
- Thanks to the graphic editor you can easily make change to website with limited CSS/JS knowlege
- The integrations allow you to leverage the power of other tools to add depth to your analysis and personalize targeting
- I haven't experienced any downsides or negatives to Kameleoon. The application itself, as well as my interactions with the company representatives have been a pleasure!
Test optimization ideas (copy, element position and style, URL redirection).
Targeting visitor attributes for tests
Extremely supportive
- Scheduling meetings very fast
- Making you feel taken care of
- Communicating things clearly
- Kind attitude towards partners & customers
- I'd like to see them to have more customers. Really.
A long-term relationship with Kameleoon.
- The dedicated team at Kameleoon is efficient and trustworthy.
- We rely on them to take care of the development and integration of the experiences, which allows us to delegate the operational part in order to focus on the roadmap.
- The team provides guidance on the projects already active on our sites that might require updating and optimisation, so this relationship is really consultative.
- Prioritizing all the projects we are working on can be challenging at times.
- Because we are launching experiences at a high rate, we have to be flexible with the priority order.
- Sometimes, some experiences are delivered before other ones that have been in the works for a longer time.
- The graphical editor is an undeniable asset for designing AB tests without code. It's possible to modify, add or delete any element of our site in a few seconds. The segment builder also is effective as it allows you to target visitors according to precise variable criteria and combine them! We both use this segmentation and the traffic distribution tool to limit the exposure of our tests to a handful of visitors while in the first phase! But we usually expand it if the results are good, proceed step by step.
- When starting in AB Testing it is necessary to have some knowledge in order to understand how to proceed in the tool (configuration of segments, distribution, goals...). Our dedicated CSM was there to onboard us on the tool so that we could become autonomous but having already some experience in AB Testing will save you some time.
Kameleoon means satisfaction and trust
- As far as the advantages are concerned, given that we delegate the majority of our experiences to Kameleoon, I would say that the support offered is a real asset. We have a customer success manager dedicated to our account who knows the automotive market and helps us set up relevant customizations for this sector. The relationship we have with the team is very good and is a significant advantage for me.
- We are constantly focused on generating qualified leads on our site. The fact that we use Kameleoon is the primary reason for this. As a result, it took us some time to analyze the results meticulously across all experiments. We've since asked the team to provide us with a customized monthly report that makes it easier to read the results and share them within our organization, and this is much better for us.
A great soft for personalisation and AB Testing
- It is clear to me that Kameleoon's strength lies in its platform. Although the tool is really accessible to everyone (especially thanks to the graphic editor that allows you to create in a very visual way), I particularly enjoy the vast possibilities allowed to already skilled users. There is a symbiosis between creation through code and parameterization through the tool's functionalities and I appreciate it.
- Although the tool is regularly updated by the product team on a weekly basis, there are specific features that could use further enhancement. For example, if we want to launch advanced personalization campaigns, some JS and CSS skills are needed and not all of our users are proficient at it, so it could become challenging to do it without professional help. Fortunately, Kameleoon's CS & IT teams are always ready to give support and offer assistance from the basic to the more advanced technical level as needed.
Kameleoon’s A/B testing helps us make data-driven decisions and frees up our developers
- Helpful and responsive support team. Whenever I run into an issue, I always get the support I need. Sometimes support even sends me the code I need to fix my experiment.
- With Kameleoon Hybrid, we can build server-side tests and, without any extra coding from our developers, continue using our client-side tools, like Heap and Segment.
- Kameleoon’s light script makes sure that our page performance and load times are not slowed down at all. Since we’re providing an online service, page performance and page load times are crucial for us.
- Non-developers can easily work with the platform.
- Sometimes I run into bugs in the interface; however, I always receive quick help from the Kameleoon team.
A user-friendly solution and top-quality CSM support
- High-quality consulting support
- We really appreciated the boarding plan (Kick-off, training, roadmap, support team...)
- The lifecycle plan has been perfectly deployed and we have already run many interesting tests
Great team and great solution !
- The Kameleoon graphic editor is quite easy to use and helps us to be reactive and create simple experiments and quick wins very rapidly.
- Also, the results pages are intuitive and provide a rich and adaptable DataViz. Furthermore, the consulting team is very receptive to our needs and provides accurate tips and recommendations for our experimentation roadmap.
- It may also be quite long to get some significant statistical results for tests with restricted targeting.
- The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
- Great customer service and willingness to help with any of our questions.
- Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.
- While the UI is intuitive and the solution is easy to implement, Kameleoon is a platform designed for experienced experimentation teams. If you’re just starting out, you won’t even know how many advanced features these guys have.