MagnifiCRO working with AB Tasty has always achieved great results!
AB Tasty is used in the E-commerce or Marketing department working closely with Web Development. It is used mainly to validate issues …
AB Tasty
AB Tasty
Overview
Reviews
Popular Features
View all 24 featuresTraffic allocation control (16)
8.7
87%
a/b experiment testing (17)
8.5
85%
Test reporting (17)
8.1
81%
Conversion tracking (16)
7.9
79%
Pricing
View all pricingEntry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.abtasty.com/us/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $40 per month
Features Scorecard
Testing and Experimentation
8.1
81%
Audience Segmentation & Targeting
8.6
86%
Results and Analysis
7.7
77%
Product Details
What is AB Tasty?
AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. The vendor states that with their optimization platform marketing and product teams are enabled to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. Presently the vendor boasts a customer list that includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.
Testing and personalization
Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:
- A/B and split testing (classic testing)
- Multivariate testing (combination testing)
- Multipage (funnel testing)
- Personalization
Personalization Widget Library
This dynamic widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.
AB Tasty Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Mobile app testing
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Page surveys
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Heatmap tool
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: Experiments results dashboard
Platform Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Search Engine Optimization/Marketing Integration
- Supported: Integration with CRM or DMP software
AB Tasty Screenshots
AB Tasty Video
AB Tasty Downloadables
AB Tasty Integrations
- Adobe Marketing Cloud
- Crazy Egg
- Google Analytics
- Kissmetrics
- Webtrends Analytics
- AT Internet
- Mapp Intelligence, powered by Webtrekk
- Tealium AudienceStream
- Woopra
- GoSquared
- Heap
- Commanders Act TagCommander
- Mixpanel
- SessionCam
- Contentsquare (Clicktale)
- Mouseflow
- Clicky
- Comscore Ad Metrix
- WordPress
- PrestaShop
- Drupal
- Twilio Segment
- Slack
- FullStory
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Magento Commerce Cloud (formerly Magento)
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Matomo (formerly Piwik)
- Salesforce DMP (formerly Krux)
- Advalo
- Baidu
- CNZZ
- Comscore
- Coremetrics
- Econda
- Eulerian
- Heap Analytics
- Matomo (formerly Piwik)
- Adobe Analytics / Omniture
- Universal Analytics
- Webtrends
- Yandex
- Ysance
AB Tasty Competitors
AB Tasty Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 70% |
| Enterprises (more than 500 employees) | 20% |
AB Tasty Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China |
| Supported Languages | English, French, Spanish, German, Dutch, Polish |
Alternatives
View all alternatives
Frequently Asked Questions
What is AB Tasty?
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.
How much does AB Tasty cost?
AB Tasty starts at $40.
What are AB Tasty's top competitors?
What is AB Tasty's best feature?
Reviewers rate Client-side tests highest, with a score of 8.9.
Who uses AB Tasty?
The most common users of AB Tasty are from Mid-size Companies and the Retail industry.
Reviews and Ratings
(74)
Ratings
Reviews
(1-25 of 74)- Popular Filters
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AB Tasty is used in the E-commerce or Marketing department working closely with Web Development. It is used mainly to validate issues detected and to enhance the personalization experience. Once the tool is fully implemented, it gives us accurate information for our hypothesis, following a complete conversion optimization methodology.
- Number of experiments is unlimited.
- Experiments can overlap or not (I prefer not having overlapping).
- Widgets feature is great because you can quickly validate best practices.
- Google Analytics integration is fine but it requires code developing.
- Sometimes the information received is not accurate and they have to apply manual internal processes in order to fix it.
- Automatic insights about audience performance (ex. for an experiment running, giving info about public coming from Spain buy less).
June 17, 2020
Great tool, easy to use, 100% recommend
We use AB Tasty to optimize the Pets at Home site and carry out A/B testing. Several departments use the tool as the tool offers much more than just A/B Testing. The ability to change our site in real-time, serves an experience that helps the end-user.
- Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
- Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
- Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.
- Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.
February 13, 2020
A/B Tasty can help us to create better user experience
We are using A/B Tasty to test ideas before they end on developers table, optimize existing solutions and to gather more user insight as it offers a good way to gather quick snapshots to complement analytics. Also as we are in transition to newer platform, we are running test on both old and new version of the webiste to find better solutions for our users. We mostly do the tests with UX team, but also developers and other colleagues are integrated in the process when needed.
- Very responsive and professional support, every time we have questions the answers are found, they answer quickly.
- Fairly easy to use, also people without development background can manage to do tests with the editor.
- Dealing with dynamic elements is quite complicated and usually requires developers help.
- We are waiting to get the heatmap back, it would bring additional value to see where in the page users have been clicking elements.
February 27, 2020
Why we chose AB Tasty
AB Tasty is being used by my Digital & Marketing team for a lot of different reasons. Firstly, we use it as a way to reach specific targets with personalized content, thanks to the use of a DMP that is directly connected to AB Tasty. We are then able to customize our own banner according to the user. Secondly, thanks to AB Tasty's Editor, we are also able to integrate a chatbot that we have developed. We can specify where we want it to appear on our website, on which specific pages, and we can also pause it if there is a problem we need to address.
- Intuitive editor
- Complex targeting
- Mobile QA Testing
June 27, 2020
AB Tasty: Easy to use
We use AB Tasty in the Marketing team mainly for AB testing on the website, including the exclusion of certain target groups like newsletter recipients. We also use it for easy website modifications like temporary info banners, pop-ins, or overlays. We are sure we have not even reached 20% of what AB Tasty is able to do.
- Easy to use
- Intuitive
June 26, 2020
No need for gut feeling anymore
We starting working with AB Tasty a few months ago with the Marketing department. The ease of use makes it really accessible to set up a test without any help. We are already seeing the results of the ab test that we did. The support of AB Tasty is great. They work with you towards your goals and are proactive in thinking with you. After their training, you are fully ready to start to make your customer journey even better.
I would definitely recommend AB Tasty for their software and their support!
I would definitely recommend AB Tasty for their software and their support!
- Support
- The variation software
- The ease of use
- If you have many different websites, it takes a bit of managing
January 02, 2020
Easy to work with & reliable.
Over the course of the past year, we've been using AB Tasty within in our marketing department. In recent months I've been working with our product development and product marketing teams to utilize AB Tasty for experimentation (AB Testing). AB Tasty has given us the ability to implement experiments and disseminate the results quickly.
- Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
- Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
- User interviews. This is currently not something any AB testing platform is doing but I think it'd be a huge value add for the company.
- Ability to take notes in more areas of the platform. AB Tasty lacks some of the robustness, in terms of project management, that you find in VWO. Ultimately this isn't a pain point, just a nice to have.
January 22, 2020
I like the tool but I need more assistance
AB Tasty is a quite good tool, however, we need more assistance to use the tool properly. We need also to see more use cases to have ideas and to improve the performance of our website.
- You don't require advanced skills
- UX is quite good
- Fast
- More features
- More assistance and training
September 21, 2019
AB Tasty - Terrific, Easy Tool with Grade A Customer Support
We use AB Tasty to run AB Testing and Personalization on our website, targeted to both enterprise users and direct-to-consumer users. It is used by the web, demandgen & e-commerce team almost exclusively and allows us to move much faster than having to add tasks to our already resource-strapped IT team's list.
- Easy to use dynamic page editor provides a lot of flexible and quick ways to set up tests.
- Terrific and attentive customer service, major reason we've remained. We rely partially on their development team to build some tests for us and they are wonderful.
- Consistently updating features and functionality.
- Does a real nice job with the reporting dashboards.
- Automatic conversion of global currencies to US dollar in high-level reporting would be nice (though you can filter in their reporting tool, it's just extra steps).
- Perhaps an improved folder and tagging system for easier organizing.
December 06, 2019
The perfect optimization tool
I used AB Tasty for 5 years, at Smartbox (gifbox), and now at Palais des Thés (tea retailer). It is a must-have tool for any e-commerce website for the conversion rate optimization and to set up a specific experience for each customer segment. AB Tasty is managed by 2 project managers and 1 front-end developer but is used by all of the E-Commerce team.
It helps us :
It helps us :
- To test each optimization before investing in dev
- To personalize our offer for each customer
- No limits - Unlimited tests
- The AB Tasty team - always available and always have a solution
- Code editor (HTML/CSS/JS) for quick fix or test
- The UI to implement a test
- Widget to quick adding message ont website
- Heatmap (but I know they [are working] on it)
- Page flow in the report part
- Session recording
December 05, 2019
Simple, effective!
We use AB Tasty to make the AB test to validate an evolution project on our site.
- Very intuitive
- Cool design
- Contact AB Tasty
- To be able to share the reports
- Prevent the Google bot from accessing the AB test in case of redirection
A/B Tasty is predominantly used by our analytics department to build and manage experiments. However, hypotheses are submitted from anywhere within the business.
The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.
The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.
- Simple one-tag implementation allows you to get up and running in minimal time.
- In-page visual editor allows changes to be made to the site without technical expertise.
- Dedicated account and technical support with impressive turnaround times.
- Strong segmentation and personalisation options.
- Huge range of integrations.
- Occasional glitches within the visual editor, especially with responsive content.
- Better debugging tools when testing experiments locally i.e. a preview environment.
- Occasionally when adding goals in to the reporting tool, they will not load immediately.
The AB Tasty solution is used as part of Eurosport's web presence. Indeed, two departments are using this solution - New Medias and Player. These correspond to our respective sites. Our goals are twofold - to improve our UX and UI, and to increase our conversion rate.
- A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
- A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
- The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
- Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
- One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
- Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.
August 28, 2017
Best A/B solution: AB Tasty
We used AB Tasty in a research development project. The software is simply genius but quite easy to use. As they are some tricky things, their members' staff are very reactive and efficient to provide solutions and help. A/B Tasty addresses almost all behavioural analysis, UX design problem solving as well as web marketing business problems.
- Easily edit and update HTML data (text, image, CSS, Javascript), even Ajax websites, and so on.
- A/B campaign tests with easy to read indicators.
- A wide range of web marketing strategy fine tuning using powerful indicators and evidence from data analytics.
November 21, 2017
AB Tasty, an innovative solution for successful websites
AB Tasty is mainly used by the marketing team to test different versions of a page on our website, in order to increase the conversion rate and improve user experience. As we are a small company, we usually decide with top managers which tests will be created first and, according to the reports, decide together how to implement changes on the site.
- Account Managers understand our needs and always listen to our technical or strategic questions.
- Each month a team from AB Tasty explains through a webinar a key concept of AB testing or tips to be operational and autonomous on the interface, and this is very helpful.
- AB Tasty's interface is complete, intuitive and innovative.
- It would be useful to have more examples of winning tests in different industries, it is always inspiring.
- Apart from traditional options of the interface, it is sometimes difficult to run the tests by ourselves.
March 30, 2017
Perfect !
AB tasty is used both as an AB testing tool and a personalization tool for all of our websites all over the world. Regarding the AB testing part, it helps us to test if our idea is right or not, with concrete figures and let us know if we should develop a new feature or not. In parallel, Ab tasty allows us also to easily create marketing messages for our customers and personalize different elements of our website really quickly.
- Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
- We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
- We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.
- A debugger console is missing, because it is sometimes hard to understand why your personalization is not displaying.
November 14, 2017
Axure + AB Tasty, the winning duo !
We establish different tests and their variations, either in collaboration with an AB Tasty consultant, or internally. AB Tasty is used within the digital department but to serve all the others including marketing, sales, and the information systems division.
- Rich and versatile platform
- Stats analysis
- UX consulting
- No room for improvement
October 27, 2017
AB Tasty a chance to easly testing live new features
AB Tasty is made to test scenarios in order to understand and simplify the UX on our ecommerce platform. Then with the figures we can decide to finalize the development through our IT team.
We learn everyday by testing things that would take longer to develop on the first hand.
We learn everyday by testing things that would take longer to develop on the first hand.
- Measuring the impact of different layouts on the homepage
- Developing scenarios of onsite retargeting
- Optimising funnel and UX
- The heat mapping must not be on only 25% of the homepage
June 30, 2017
AB Tasty - My conversion rate optimization assistant
AB Tasty is the solution used by the e-commerce department. We test our optimisation ideas with A/B Testing and multivariate testing. We run also segmentation and personalisation on the website based on audience segmentation and behaviours. The solution is easy to use and the reports are clear and easy to understand. You don't need to be a data scientist to use AB Tasty.
- Multivariate testing
- Funnel optimization
- Content personalisation
- Increase the number of widgets in the widget library
June 23, 2017
Improve your conversion rate with AB Tasty !
I'm currently working as an e-commerce project manager at THOM. I am in charge of the user experience and optimization/projects for histoiredor.com/marc-orian.fr & orovivo.de.
We have used AB Tasty for almost 1 year for:
- Personalization (banner, countdown banner, reengagement modal, advertising modal.)
- AB tests
We used AB Tasty to make careful changes and validate them before going on line. We also used it to validate a hypothesis and prove that an opinion about the best experience can be proven wrong through an A/B test. And we used it for personalization because the tool is quite simple. We can do a lot of things with all of the available widgets without disturbing our IT team.
- Easy to install
- Segmentation (lot of criteria available)
- Great support
- Need their support or a developer on your team if you want to do some complicated tests
As a direct marketing/publishing group, we are using it to A/B test everything we do. AB Tasty brings this opportunity to the next level; our marketing department is fully autonomous. With strong reporting capabilities, combined with session recording and heat maps, we can really understand and optimise the user experience.
AB Tasty is now [being used] inside all marketing teams across all companies of the group. We started with the acquisition department to optimise both the volume and cost of leads. We then integrated this approach to increase the conversion rate on the order forms. We're now working on up-sells/cross-sells and renewals efforts.
After having reviewed Optimizely, Kameleoon, and AB Tasty... we benchmarked the last 2 solutions for 8 weeks. I was already using Kameleoon for a non-profit organization for 18 months but I opted for AB Tasty for an entire commercial group of 9 entities. I was convinced it was the right choice. I'm not the only one today. Provided you solve the minor issues while onboarding staff on the solution for their first tests... they will soon be autonomous. Some are now addicted to A/B testing. The ROI is excellent.
AB Tasty is now [being used] inside all marketing teams across all companies of the group. We started with the acquisition department to optimise both the volume and cost of leads. We then integrated this approach to increase the conversion rate on the order forms. We're now working on up-sells/cross-sells and renewals efforts.
After having reviewed Optimizely, Kameleoon, and AB Tasty... we benchmarked the last 2 solutions for 8 weeks. I was already using Kameleoon for a non-profit organization for 18 months but I opted for AB Tasty for an entire commercial group of 9 entities. I was convinced it was the right choice. I'm not the only one today. Provided you solve the minor issues while onboarding staff on the solution for their first tests... they will soon be autonomous. Some are now addicted to A/B testing. The ROI is excellent.
- Increase conversion rate on leadgen pages by more than 22%
- Increase content sharing on social networks for a petition by... 1870% (from 0,5% to almost 10%)
- Increase ratio of recurring/one-shot donations for a non-profit organization by 285% (from 7% to 27%)
- Reporting and "insights" are great, but we [wish] AB Tasty could automatically analyze all the segment combinations to bring valuable info (like 8% overall increase but covering +16% on mobile and -2% on PC so we should exclude this segment from this optimized version).
- Overall control on tests to send warnings like "you should not stop this test until it runs for one complete week", or "you should not consider overall performance as it is not stabilized" (when conversion curves are crossing each other so the winning version is not always the same...).
April 06, 2017
Good tool and support for your CRO project
We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.
- Clear and easy user environment.
- Quick implementation for new functionality
- Support
- Widgets and third party integrations
- Calendar to plan all my content tests, but I think they are working on it.
- High level CRO project audit, but we haven't asked about it, maybe they have this service.
March 31, 2017
An A/B testing solution essential for our business
La Croix was the first entity of Bayard Presse that started to use AB Tasty. As the months and years went along, more and more press magazines and websites of the group started to use the solution. Depending on the different AB tests and personalizations, it is different types of employees or departments that use the software.
At La Croix, we mostly use AB Tasty as a personalization tool. We have a large number of personalisations to follow the client life cycle. AB Tasty's plugin library is very useful for us.
At La Croix, we mostly use AB Tasty as a personalization tool. We have a large number of personalisations to follow the client life cycle. AB Tasty's plugin library is very useful for us.
- Great client support. We have a dedicated optimization consultant that is available for us and help us in the implementation of our tests and personalizations.
- The solution is very user-friendly. Even though the software users need to have some basic knowledge of HTML, the UX is pleasant to use.
- AB Tasty has a great variety of plugins. It is useful when doing marketing actions like pop-ins, expand banners etc.
- There is no easy way to manage the personalization. For example, if test 1 is displayed then test 2 should not. We have to manually exclude tests/personalizations.
March 31, 2017
The best tool based on our current needs
AB tasty is currently the best tool given our maturity level in AB testing. The target is to give local autonomy to all our countries and liberate the testing in order to improve the omnicommerce customer experience. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.
- Edition of variations
- Technical set up
- Support and training
- Dashboarding & analyse (confidence rate for all KPI needed)
- No server side
- Impossible to cancel extreme orders which causes perturbation on analysis
March 31, 2017
A/B tests for gourmets
We're using AB Tasty in our customer experience department but we are making it available to our whole organization: the developers' team, business units, and marketing. Developers and marketers can use it because modifications can be made with a WYSIWYG tool or directly in Javascript. AB Tasty helps managers to make the right choice based on data and not on feeling.
It also addresses delivery and time-to-market issues.
It also addresses delivery and time-to-market issues.
- Easy way to transform your winner variant to a personalization.
- Their statistical calculation engine is based on a Bayesian approach.
- Documentation is not very detailed.
- The editor is a bit slow to load.