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AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.https://media.trustradius.com/product-logos/AS/JA/OJEQ630E0ESR.PNGAB TastyAB Tasty - Terrific, Easy Tool with Grade A Customer Support2019-09-21T17:47:34.304ZWe use AB Tasty to run AB Testing and Personalization on our website, targeted to both enterprise users and direct-to-consumer users. It is used by the web, demandgen & e-commerce team almost exclusively and allows us to move much faster than having to add tasks to our already resource-strapped IT team's list.,Easy to use dynamic page editor provides a lot of flexible and quick ways to set up tests.
Terrific and attentive customer service, major reason we've remained. We rely partially on their development team to build some tests for us and they are wonderful.
Consistently updating features and functionality.
Does a real nice job with the reporting dashboards.,Automatic conversion of global currencies to US dollar in high-level reporting would be nice (though you can filter in their reporting tool, it's just extra steps).
Perhaps an improved folder and tagging system for easier organizing.,7,We have definitely been able to increase conversion rates at both micro and macro-level using this tool.
Difficult to gauge specific ROI with an AB testing tool sometimes, but can assure it's been very valuable and revenue positive for us.,One benefit is that it does not take long to get a feel for using the tool. That allows us to not have a single person or two responsible for building and launching tests. We have many people within the marketing org who can log in and set up tests. This is a very user-friendly platform.,AB Tasty provides exceptional support every single time we reach out to them. They move fast, respond quickly and provide a level of consulting services that are so appreciated here. They are proactive about coming up with test ideas as well, which is incredibly helpful for us. Their support has been one of their strongest attributes without question.,Website (Sitecore CMS),Optimizely, Convert Experiences and UnbounceJeff CopetasEasy to setup, adopt and use for hands-on marketers. No developer needed!2019-09-19T21:57:42.952ZAB Tasty is being used by our ecommerce and digital marketing team to implement CRO testing, personalized experiences, and overall site improvements. It allows us to implement tests and general changes to the site almost immediately and without having to involve our development team.,Easy setup - Simple script insertion into site header.
Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.,Sometimes the platform is a little glitchy and requires a refresh.
Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
Email notification for when an experiment reaches a certain confidence level.,10,Increased conversion rates on specific pages and modules where we ran experiments and personalizations.,Our ecommerce team uses this, so we use the client-side WYSIWYG editor, and it is very easy to adopt and use. I'm no longer a day-to-day user, and I can implement a test in a few minutes' time. For more advanced tests, we rely on the AB Tasty team to help us.,Our CSM always comes with great ideas at our monthly touchbases based on our results and other client successes, checks in on the progress of ideas or tests we discussed, and their technical support has been very reliable to deliver more complicated tests.,Salesforce CommerceCloud
Magento 1
Sana Commerce,Monetate, Optimizely, VWO and Google OptimizeVerified UserAB Tasty works great for our startup running on a SPA2019-09-17T19:37:10.052ZAB Tasty is a reliable, well-thought, user-friendly testing tool. We've been using it across our platform to gather insights about user preferences and to prioritize new features. AB Tasty is now the most powerful testing and personalization tool in the market but I suggest a real assessment of resources and capabilities because unless the company plans on using all the features of the most powerful ones, I think AB Tasty is an amazing alternative, with better cost/benefit ration, specially for startups.,User-friendly interface
Works well with single page application
Customer support
Never experienced a bug,Reporting (they have been working on that),9,Increased basket size
Increased conversion rate
Generated end user insight that rippled into other parts of the business,Our company has used both the client and the server sides of the platform. I have used the client side and was extremely pleased with the easy of use and its features and capabilities. Others in the team have had to rely on the server side but my perception is that they have been similarly pleased by the tool.,We haven't hired any support from AB Tasty so the testing ideas are rather generic, which is to be expected. In terms of support overall I have only good things to say; when we started using the server side our team had many questions and AB Tasty has put resources available to explain how to achieve what was needed and address all our questions.,We are a custom platform, we have integrated our platform with AB Tasty but no other systems,Google OptimizeVerified UserAB Delicious2019-09-25T17:16:09.806ZWe use AB Tasty, along with a suite of other internal tools, to support our testing and optimization efforts across the organization. We use AB Tasty to quickly spin up experiments and gather insights which informs our next steps and road maps.,Onboarding users onto the AB Tasty platform is quick and painless and does not require a technical background.
AB Tasty plugs in really well as the next step after UX has done their user testing, providing the quantitative analysis to their qualitative analysis and helps identify areas of opportunity.
AB Tasty's reporting suite is easy to understand and helps prevent "analysis paralysis".,One thing that we would find helpful, and I'm not convinced it would be AB Tasty's role, is a way to do some basic modeling and projections based on the experiment results. What might we expect if we roll out this change?,8,Increased digital subscription conversions.
Improved customer experience on our websites.
Prevented us from implementing features that would have negatively impacted our KPIs.,The WYSIWYG editor is as-advertised, and we have had positive feedback from our users within the organization. Several of our UX teams have found it particularly easy-to-use.,Our CSMs have been responsive when we have sought out assistance both with implementation and testing concepts and, on the very rare occasion, a bug or something that we identified as a possible opportunity for improvement. The support from AB Tasty has been top-notch.,Omniture (Adobe Analytics).
Krux (Salesforce DMP).
Client-side integrations on multiple web platforms, including one that used Polymer and Web Components.,Optimizely, Monetate and Adobe TargetVerified UserGreat platform!2019-09-17T19:16:46.436ZIt is used by our marketing department to help improve the UX on our external-facing website.,Great customer service
Fast response time
Easy-to-use platform
Cost effective,Analytics dashboard could use some work (they did make recent improvements)
Ability to see history of changes on a test isn't there
Can only do time targeting via custom code,9,Increased conversion rates
Improved UX on the site
Decreased bounce rate,The platform is very easy to use for my team who was new to A/B testing until we started using AB Tasty.,They've helped us set up custom coded experiences and are very quick to respond if we need help or have an issue we're trying to solve.,Google Analytics,MonetateVerified UserAB Tasty - A complete A/B testing package, with great customer support2017-11-06T18:09:46.692ZA/B Tasty is predominantly used by our analytics department to build and manage experiments. However, hypotheses are submitted from anywhere within the business.
The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.,Simple one-tag implementation allows you to get up and running in minimal time.
In-page visual editor allows changes to be made to the site without technical expertise.
Dedicated account and technical support with impressive turnaround times.
Strong segmentation and personalisation options.
Huge range of integrations.,Occasional glitches within the visual editor, especially with responsive content.
Better debugging tools when testing experiments locally i.e. a preview environment.
Occasionally when adding goals in to the reporting tool, they will not load immediately.,9,Improvement on conversion rates from minor site improvements through to full page redesigns.
Test and deploy new content prior to launch to evaluate performance.
Deploy personalised content to enhance the user journey.,Optimizely,Google Analytics Premium, Crazy EggCraig LawrenceAB Tasty, an innovative solution for successful websites2017-11-21T19:34:16.450ZAB Tasty is mainly used by the marketing team to test different versions of a page on our website, in order to increase the conversion rate and improve user experience. As we are a small company, we usually decide with top managers which tests will be created first and, according to the reports, decide together how to implement changes on the site.,Account Managers understand our needs and always listen to our technical or strategic questions.
Each month a team from AB Tasty explains through a webinar a key concept of AB testing or tips to be operational and autonomous on the interface, and this is very helpful.
AB Tasty's interface is complete, intuitive and innovative.,It would be useful to have more examples of winning tests in different industries, it is always inspiring.
Apart from traditional options of the interface, it is sometimes difficult to run the tests by ourselves.,8,With AB Tasty, our overall conversation rate has improved by 26%.Solène Grand (Dagonet)Axure + AB Tasty, the winning duo !2017-11-14T20:50:05.231ZWe establish different tests and their variations, either in collaboration with an AB Tasty consultant, or internally. AB Tasty is used within the digital department but to serve all the others including marketing, sales, and the information systems division.,Rich and versatile platform
Stats analysis
UX consulting,No room for improvement,10,It becomes possible to prove the effectiveness of certain strategies.,Axure, SendinBlue, InVision, Active Collab, HotjarGuillaume BoissinotAB Tasty a chance to easly testing live new features2017-07-05T20:18:52.884ZAB Tasty is made to test scenarios in order to understand and simplify the UX on our ecommerce platform. Then with the figures we can decide to finalize the development through our IT team.
We learn everyday by testing things that would take longer to develop on the first hand.,Measuring the impact of different layouts on the homepage
Developing scenarios of onsite retargeting
Optimising funnel and UX,The heat mapping must not be on only 25% of the homepage,9,n/a,Emarsys, GetNotify, Hotjar,9,No,We use a payment solution to retarget special customers on our website; we knew that AB Tasty would be a substitution to replace this solution. We send our work process and we get full results with two major improvements - the solution is included in our general fee and is more flexible and data oriented.Fabrice MoncautMy experience with ab tasty2017-10-27T16:45:37.753ZAB tasty is our CTR, personalization and AB testing tool.
I use it on a daily basis.
My role is to help and support all of our 12 e-commerce platforms in :
- Defining AB testing & personnalization roadmap
- Helping marketing team with technical support
- Analyzing data regarding these AB tests
The main purpose was to improve our conversion rate.,The account management and consulting support (our AB tasty consultant was really good).
The simplicity of the tool (can be easily used by a non-developer person).
Features (lot of advanced segmentation possibilities with the tool).
New features ; new features available very, very often.,Ab tests ideas and best practice : marketing teams don't have time to investigate of what could be better so more ab test best practice would be great,9,We earned thousands of euros of incomes with very simple tests.
Marketing teams could be more agile with their website interfaces.,,Kameleoon, Google Analytics Premium, Google BigQueryVerified UserAB Tasty, optimize your web performance with a tool designed for marketers.2017-06-20T16:27:54.762ZThe AB Tasty solution is used as part of Eurosport's web presence. Indeed, two departments are using this solution - New Medias and Player. These correspond to our respective sites. Our goals are twofold - to improve our UX and UI, and to increase our conversion rate.,A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.,One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.,10,Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.,Google Analytics Premium, comScore Ad Metrix, WordPressValentin ViguierBest A/B solution: AB Tasty2017-08-28T14:58:23.986ZWe used AB Tasty in a research development project. The software is simply genius but quite easy to use. As they are some tricky things, their members' staff are very reactive and efficient to provide solutions and help. A/B Tasty addresses almost all behavioural analysis, UX design problem solving as well as web marketing business problems.,Easily edit and update HTML data (text, image, CSS, Javascript), even Ajax websites, and so on.
A/B campaign tests with easy to read indicators.
A wide range of web marketing strategy fine tuning using powerful indicators and evidence from data analytics.,10,I used it for research purposes it was a very high positive impact (easy to use, implement),David ReymondPerfect !2017-03-30T21:06:14.513ZAB tasty is used both as an AB testing tool and a personalization tool for all of our websites all over the world. Regarding the AB testing part, it helps us to test if our idea is right or not, with concrete figures and let us know if we should develop a new feature or not. In parallel, Ab tasty allows us also to easily create marketing messages for our customers and personalize different elements of our website really quickly.,Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.,A debugger console is missing, because it is sometimes hard to understand why your personalization is not displaying.,10,N/A,Panthéa NasseriAB Tasty - My conversion rate optimization assistant2017-06-30T21:58:47.236ZAB Tasty is the solution used by the e-commerce department. We test our optimisation ideas with A/B Testing and multivariate testing. We run also segmentation and personalisation on the website based on audience segmentation and behaviours. The solution is easy to use and the reports are clear and easy to understand. You don't need to be a data scientist to use AB Tasty.,Multivariate testing
Funnel optimization
Content personalisation,Increase the number of widgets in the widget library,10,Increase of turnover
Test and deploy new functionnalitiesFabien BorsaImprove your conversion rate with AB Tasty !2017-06-23T15:54:05.795ZI'm currently working as an e-commerce project manager at THOM. I am in charge of the user experience and optimization/projects for histoiredor.com/marc-orian.fr & orovivo.de.We have used AB Tasty for almost 1 year for:
- Personalization (banner, countdown banner, reengagement modal, advertising modal.)
- AB testsWe used AB Tasty to make careful changes and validate them before going on line. We also used it to validate a hypothesis and prove that an opinion about the best experience can be proven wrong through an A/B test. And we used it for personalization because the tool is quite simple. We can do a lot of things with all of the available widgets without disturbing our IT team.,Easy to install
Segmentation (lot of criteria available)
Great support,Need their support or a developer on your team if you want to do some complicated tests,10,Melanie PitkanitsosIf you plan to become a heavy user of A/B tests to optimize your business, I strongly recommend ABTasty over Kameleoon and Optimizely. Greatest ROI for sure.2017-06-15T21:44:14.788ZAs a direct marketing/publishing group, we are using it to A/B test everything we do. AB Tasty brings this opportunity to the next level; our marketing department is fully autonomous. With strong reporting capabilities, combined with session recording and heat maps, we can really understand and optimise the user experience.
AB Tasty is now [being used] inside all marketing teams across all companies of the group. We started with the acquisition department to optimise both the volume and cost of leads. We then integrated this approach to increase the conversion rate on the order forms. We're now working on up-sells/cross-sells and renewals efforts.
After having reviewed Optimizely, Kameleoon, and AB Tasty... we benchmarked the last 2 solutions for 8 weeks. I was already using Kameleoon for a non-profit organization for 18 months but I opted for AB Tasty for an entire commercial group of 9 entities. I was convinced it was the right choice. I'm not the only one today. Provided you solve the minor issues while onboarding staff on the solution for their first tests... they will soon be autonomous. Some are now addicted to A/B testing. The ROI is excellent.,Increase conversion rate on leadgen pages by more than 22%
Increase content sharing on social networks for a petition by... 1870% (from 0,5% to almost 10%)
Increase ratio of recurring/one-shot donations for a non-profit organization by 285% (from 7% to 27%),Session recording and heat maps are new features, and they are still below HotJar capabilities... but HotJar makes no difference today for versions of an A/B test... so I hope AB Tasty will further enhance those features to catch up.
Reporting and "insights" are great, but we [wish] AB Tasty could automatically analyze all the segment combinations to bring valuable info (like 8% overall increase but covering +16% on mobile and -2% on PC so we should exclude this segment from this optimized version).
Overall control on tests to send warnings like "you should not stop this test until it runs for one complete week", or "you should not consider overall performance as it is not stabilized" (when conversion curves are crossing each other so the winning version is not always the same...).,10,Excellent ROI on the acquisition of leads, great ROI for conversion and monetization of customers.
Can be tricky sometimes as audience and news are changing over time... so we need to retest after a couple of months to avoid keeping an under-performing version live. Sometimes a version resonates with news and is better at that time, but not in the long term.,Kameleoon and Optimizely,Hotjar, Google Tag Manager, WordPress, Yoast Wordpress SEO PluginsSylvain MarbachThe perfect optimization tool2017-04-26T20:07:13.249ZI used AB Tasty for 5 years, at Smartbox (gifbox), and now at Palais des Thés (tea retailer). It is a must-have tool for any e-commerce website for the conversion rate optimization and to set up a specific experience for each customer segment. AB Tasty is managed by 2 project managers and 1 front-end developer but is used by all of the E-Commerce team.
It helps us :
To test each optimization before investing in dev To personalize our offer for each customer,No limits - Unlimited tests
The AB Tasty team - always available and always have a solution
Code editor (HTML/CSS/JS) for quick fix or test
The UI to implement a test,Heatmap (but I know they [are working] on it)
Page flow in the report part,10,Push quick fixes without an IT team
Test optimizations are not necessarily positives in terms of ROI,Kameleoon,Crazy Egg, HotjarCharles-Edouard DraberGood tool and support for your CRO project2017-04-06T20:29:17.222ZWe have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.,Clear and easy user environment.
Quick implementation for new functionality
Support
Widgets and third party integrations,Calendar to plan all my content tests, but I think they are working on it.
High level CRO project audit, but we haven't asked about it, maybe they have this service.,9,We got many insights and validated improvements to design our new website (+3% CR Desktop and +23% CR mobile).
We saved hundreds of hours on implementations without IT support.
We spent a lot of time with an initial incorrect CRO project.,Optimizely, Hotjar, Google Tag Manager and Google Analytics,Hotjar, Google Analytics, Google Tag Manager, Typeform, SurveyMonkeyJavier Gómez de la MataAn A/B testing solution essential for our business2017-03-31T20:19:50.919ZLa Croix was the first entity of Bayard Presse that started to use AB Tasty. As the months and years went along, more and more press magazines and websites of the group started to use the solution. Depending on the different AB tests and personalizations, it is different types of employees or departments that use the software.
At La Croix, we mostly use AB Tasty as a personalization tool. We have a large number of personalisations to follow the client life cycle. AB Tasty's plugin library is very useful for us.,Great client support. We have a dedicated optimization consultant that is available for us and help us in the implementation of our tests and personalizations.
The solution is very user-friendly. Even though the software users need to have some basic knowledge of HTML, the UX is pleasant to use.
AB Tasty has a great variety of plugins. It is useful when doing marketing actions like pop-ins, expand banners etc.,There is no easy way to manage the personalization. For example, if test 1 is displayed then test 2 should not. We have to manually exclude tests/personalizations.,10,AB Tasty is our on-site marketing display tool. If we didn't have the solution we would not have been able to do custom display with formats that are not iAB standards. Therefore we were able to run our e-commerce campaigns with their own ROI.,Krux, Google AnalyticsJade St-Laurent, Gestion de projet dataThe best tool based on our current needs2017-03-31T19:34:54.379ZAB tasty is currently the best tool given our maturity level in AB testing. The target is to give local autonomy to all our countries and liberate the testing in order to improve the omnicommerce customer experience. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.,Edition of variations
Technical set up
Support and training,Dashboarding & analyse (confidence rate for all KPI needed)
No server side
Impossible to cancel extreme orders which causes perturbation on analysis,8Sylvain DuthilleulA/B tests for gourmets2017-03-31T16:22:47.558ZWe're using AB Tasty in our customer experience department but we are making it available to our whole organization: the developers' team, business units, and marketing. Developers and marketers can use it because modifications can be made with a WYSIWYG tool or directly in Javascript. AB Tasty helps managers to make the right choice based on data and not on feeling.
It also addresses delivery and time-to-market issues.,Easy way to transform your winner variant to a personalization.
Their statistical calculation engine is based on a Bayesian approach.,Documentation is not very detailed.
The editor is a bit slow to load.,8,I don't know, I'm the developer. But if it was negative, I guess we wouldn't buy the solution for one more year.,Kameleoon, Webtrends Optimize, Optimizely and MaxymiserJulien MillotAB Tasty: a friendly solution for AB-testing and UX personalization2017-03-31T15:08:47.775ZWe use AB Tasty for lots of different missions. First, it helps us to patch very quickly some problems that we have on our website without waiting for a release. Secondly, it helps us to test multi versions in order to bypass the traditional "we like"/"we don't like" that are not relevant. And finally, we use it to personalize our website for a short period of time: the process is easier and the possibilities are more important than what our own back office provides.,A friendly interface - made for the marketing team
Some scenarios are already programmed in the solution, which helps a lot
The account manager is really present and provides us with lots of inputs and advices.,AB Tasty could offer or provide a more technical formation for those who want to use the less common functions.
AB Tasty could organize once a month a meeting with some of their customers in order to exchange on a subject defined upstream.,8,Increased the sales conversion rate by replacing the navigation zone on the left side of the catalog instead of leaving it in the center as it was before.Solange MarsauxAB Tasty is Delicious!2017-03-30T15:50:43.040ZAB Tasty is used to run AB Tests, Multi-Page Tests and Personalized CMS Tests across Ashley Furnitures Homestore eCommerce website. Currently, the UX department uses AB Tasty and is fed user stories from various other departments as well to address promotional issues, IT fixes and to pioneer new ideas and functionality as well simple preference (AB) changes to see if an increase in conversion happens.,Great graphical user interface
Unlimited tests can be run
Fantastic support and developers
Great pricing structure
Code editors are simple, reliable and support JS, CSS and HTML
Feature rich content
Able to work on almost all dynamic content through GUI,Needs a way to force users into variations on live browser if not included (I believe it is being worked on).
Improved heatmap feature (I believe it is being worked on).,10,Positive gains in conversion.,OptimizelyMatt SparksAB Tasty, the best AB Tasting solution !2017-07-05T20:38:10.637ZAB tasty is used by the digital department. It can increase turnover. We have been using AB Tasty to change some information on our website. Our entire checkout cart is optimized by AB Tasty. We can change our homepage in the smartphone thanks to AB Tasty. It is very useful for us.,Advisor
Testing and reporting
Increase the results,To move some objects where we want
Coutndown design
To have all of social network logos,10,Increase turnover
Decrease the countdown rate
Improve each page of our website,Adobe PhotoshopEmeline LebeltelPerfect tool to make educated decision about your website2017-04-11T16:08:47.593ZIn the different companies I worked for, we were using AB Tasty in order to make decisions customer oriented. The tool is easy to handle and understand, the support is very responsive and helpful. We are using it mostly for the e-commerce team problematics. We tested new features very easily which allowed us to improve our main KPI, with very clear results.,Implementation of test
Reporting
Support,Clarity of dashboard
Some missing functionality could be added but they already have quite a lot,10,Ease making decisions
Good impact on all the main KPIs
Fix important issuesFrancois DucreuxUnspecified
AB Tasty
52 Ratings
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September 21, 2019
AB Tasty - Terrific, Easy Tool with Grade A Customer Support
We use AB Tasty to run AB Testing and Personalization on our website, targeted to both enterprise users and direct-to-consumer users. It is used by the web, demandgen & e-commerce team almost exclusively and allows us to move much faster than having to add tasks to our already resource-strapped IT team's list.
- Easy to use dynamic page editor provides a lot of flexible and quick ways to set up tests.
- Terrific and attentive customer service, major reason we've remained. We rely partially on their development team to build some tests for us and they are wonderful.
- Consistently updating features and functionality.
- Does a real nice job with the reporting dashboards.
- Automatic conversion of global currencies to US dollar in high-level reporting would be nice (though you can filter in their reporting tool, it's just extra steps).
- Perhaps an improved folder and tagging system for easier organizing.
AB Tasty is being used by our ecommerce and digital marketing team to implement CRO testing, personalized experiences, and overall site improvements. It allows us to implement tests and general changes to the site almost immediately and without having to involve our development team.
- Easy setup - Simple script insertion into site header.
- Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
- Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.
- Sometimes the platform is a little glitchy and requires a refresh.
- Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
- Email notification for when an experiment reaches a certain confidence level.
September 17, 2019
AB Tasty works great for our startup running on a SPA
AB Tasty is a reliable, well-thought, user-friendly testing tool. We've been using it across our platform to gather insights about user preferences and to prioritize new features. AB Tasty is now the most powerful testing and personalization tool in the market but I suggest a real assessment of resources and capabilities because unless the company plans on using all the features of the most powerful ones, I think AB Tasty is an amazing alternative, with better cost/benefit ration, specially for startups.
- User-friendly interface
- Works well with single page application
- Customer support
- Never experienced a bug
- Reporting (they have been working on that)
September 25, 2019
AB Delicious
We use AB Tasty, along with a suite of other internal tools, to support our testing and optimization efforts across the organization. We use AB Tasty to quickly spin up experiments and gather insights which informs our next steps and road maps.
- Onboarding users onto the AB Tasty platform is quick and painless and does not require a technical background.
- AB Tasty plugs in really well as the next step after UX has done their user testing, providing the quantitative analysis to their qualitative analysis and helps identify areas of opportunity.
- AB Tasty's reporting suite is easy to understand and helps prevent "analysis paralysis".
- One thing that we would find helpful, and I'm not convinced it would be AB Tasty's role, is a way to do some basic modeling and projections based on the experiment results. What might we expect if we roll out this change?
September 17, 2019
Great platform!
It is used by our marketing department to help improve the UX on our external-facing website.
- Great customer service
- Fast response time
- Easy-to-use platform
- Cost effective
- Analytics dashboard could use some work (they did make recent improvements)
- Ability to see history of changes on a test isn't there
- Can only do time targeting via custom code
A/B Tasty is predominantly used by our analytics department to build and manage experiments. However, hypotheses are submitted from anywhere within the business.
The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.
The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.
- Simple one-tag implementation allows you to get up and running in minimal time.
- In-page visual editor allows changes to be made to the site without technical expertise.
- Dedicated account and technical support with impressive turnaround times.
- Strong segmentation and personalisation options.
- Huge range of integrations.
- Occasional glitches within the visual editor, especially with responsive content.
- Better debugging tools when testing experiments locally i.e. a preview environment.
- Occasionally when adding goals in to the reporting tool, they will not load immediately.
November 21, 2017
AB Tasty, an innovative solution for successful websites
AB Tasty is mainly used by the marketing team to test different versions of a page on our website, in order to increase the conversion rate and improve user experience. As we are a small company, we usually decide with top managers which tests will be created first and, according to the reports, decide together how to implement changes on the site.
- Account Managers understand our needs and always listen to our technical or strategic questions.
- Each month a team from AB Tasty explains through a webinar a key concept of AB testing or tips to be operational and autonomous on the interface, and this is very helpful.
- AB Tasty's interface is complete, intuitive and innovative.
- It would be useful to have more examples of winning tests in different industries, it is always inspiring.
- Apart from traditional options of the interface, it is sometimes difficult to run the tests by ourselves.
November 14, 2017
Axure + AB Tasty, the winning duo !
We establish different tests and their variations, either in collaboration with an AB Tasty consultant, or internally. AB Tasty is used within the digital department but to serve all the others including marketing, sales, and the information systems division.
- Rich and versatile platform
- Stats analysis
- UX consulting
- No room for improvement
October 27, 2017
AB Tasty a chance to easly testing live new features
AB Tasty is made to test scenarios in order to understand and simplify the UX on our ecommerce platform. Then with the figures we can decide to finalize the development through our IT team.
We learn everyday by testing things that would take longer to develop on the first hand.
We learn everyday by testing things that would take longer to develop on the first hand.
- Measuring the impact of different layouts on the homepage
- Developing scenarios of onsite retargeting
- Optimising funnel and UX
- The heat mapping must not be on only 25% of the homepage
October 27, 2017
My experience with ab tasty
AB tasty is our CTR, personalization and AB testing tool.
I use it on a daily basis.
My role is to help and support all of our 12 e-commerce platforms in :
- Defining AB testing & personnalization roadmap
- Helping marketing team with technical support
- Analyzing data regarding these AB tests
The main purpose was to improve our conversion rate.
I use it on a daily basis.
My role is to help and support all of our 12 e-commerce platforms in :
- Defining AB testing & personnalization roadmap
- Helping marketing team with technical support
- Analyzing data regarding these AB tests
The main purpose was to improve our conversion rate.
- The account management and consulting support (our AB tasty consultant was really good).
- The simplicity of the tool (can be easily used by a non-developer person).
- Features (lot of advanced segmentation possibilities with the tool).
- New features ; new features available very, very often.
- Ab tests ideas and best practice : marketing teams don't have time to investigate of what could be better so more ab test best practice would be great
The AB Tasty solution is used as part of Eurosport's web presence. Indeed, two departments are using this solution - New Medias and Player. These correspond to our respective sites. Our goals are twofold - to improve our UX and UI, and to increase our conversion rate.
- A solution for marketers. Indeed, Ab Tasty's Saas solution does not require advanced technical knowledge, and thus allows marketers to regain control over their websites.
- A team dedicated to listening and performing. This is one of the major strengths of this start-up. Teams are available and accompany us at every moment: from training to the use of the tool, to the implementation of very specific tests.
- The interface is perfectly thought out. It is intuitive and allows you to make decisions quickly and efficiently with clear and relevant analysis tables. In addition, the solution fits perfectly into our ecosystem because it is connected to our Google Analytics account, our CRM and other internal tools.
- Finally, listening to their team makes it possible to regularly improve their tool by adding new functionalities according to the needs of the users.
- One point of improvement could be the implementation of multi-account management. Indeed, being in charge of the management of Eurosport sites around the world we try to share our actions and evolutions on our various sites.
- Nevertheless, this point is not blocking to the extent that we use our major sites to do our global redesign tests. I think that this need is specific to the media, and that the increasing implementation of customization of the UX brings us to have a more precise approach, which requires a case-by-case study.
August 28, 2017
Best A/B solution: AB Tasty
We used AB Tasty in a research development project. The software is simply genius but quite easy to use. As they are some tricky things, their members' staff are very reactive and efficient to provide solutions and help. A/B Tasty addresses almost all behavioural analysis, UX design problem solving as well as web marketing business problems.
- Easily edit and update HTML data (text, image, CSS, Javascript), even Ajax websites, and so on.
- A/B campaign tests with easy to read indicators.
- A wide range of web marketing strategy fine tuning using powerful indicators and evidence from data analytics.
March 30, 2017
Perfect !
AB tasty is used both as an AB testing tool and a personalization tool for all of our websites all over the world. Regarding the AB testing part, it helps us to test if our idea is right or not, with concrete figures and let us know if we should develop a new feature or not. In parallel, Ab tasty allows us also to easily create marketing messages for our customers and personalize different elements of our website really quickly.
- Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
- We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
- We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.
- A debugger console is missing, because it is sometimes hard to understand why your personalization is not displaying.
June 30, 2017
AB Tasty - My conversion rate optimization assistant
AB Tasty is the solution used by the e-commerce department. We test our optimisation ideas with A/B Testing and multivariate testing. We run also segmentation and personalisation on the website based on audience segmentation and behaviours. The solution is easy to use and the reports are clear and easy to understand. You don't need to be a data scientist to use AB Tasty.
- Multivariate testing
- Funnel optimization
- Content personalisation
- Increase the number of widgets in the widget library
June 23, 2017
Improve your conversion rate with AB Tasty !
I'm currently working as an e-commerce project manager at THOM. I am in charge of the user experience and optimization/projects for histoiredor.com/marc-orian.fr & orovivo.de.
We have used AB Tasty for almost 1 year for:
- Personalization (banner, countdown banner, reengagement modal, advertising modal.)
- AB tests
We used AB Tasty to make careful changes and validate them before going on line. We also used it to validate a hypothesis and prove that an opinion about the best experience can be proven wrong through an A/B test. And we used it for personalization because the tool is quite simple. We can do a lot of things with all of the available widgets without disturbing our IT team.
- Easy to install
- Segmentation (lot of criteria available)
- Great support
- Need their support or a developer on your team if you want to do some complicated tests
As a direct marketing/publishing group, we are using it to A/B test everything we do. AB Tasty brings this opportunity to the next level; our marketing department is fully autonomous. With strong reporting capabilities, combined with session recording and heat maps, we can really understand and optimise the user experience.
AB Tasty is now [being used] inside all marketing teams across all companies of the group. We started with the acquisition department to optimise both the volume and cost of leads. We then integrated this approach to increase the conversion rate on the order forms. We're now working on up-sells/cross-sells and renewals efforts.
After having reviewed Optimizely, Kameleoon, and AB Tasty... we benchmarked the last 2 solutions for 8 weeks. I was already using Kameleoon for a non-profit organization for 18 months but I opted for AB Tasty for an entire commercial group of 9 entities. I was convinced it was the right choice. I'm not the only one today. Provided you solve the minor issues while onboarding staff on the solution for their first tests... they will soon be autonomous. Some are now addicted to A/B testing. The ROI is excellent.
AB Tasty is now [being used] inside all marketing teams across all companies of the group. We started with the acquisition department to optimise both the volume and cost of leads. We then integrated this approach to increase the conversion rate on the order forms. We're now working on up-sells/cross-sells and renewals efforts.
After having reviewed Optimizely, Kameleoon, and AB Tasty... we benchmarked the last 2 solutions for 8 weeks. I was already using Kameleoon for a non-profit organization for 18 months but I opted for AB Tasty for an entire commercial group of 9 entities. I was convinced it was the right choice. I'm not the only one today. Provided you solve the minor issues while onboarding staff on the solution for their first tests... they will soon be autonomous. Some are now addicted to A/B testing. The ROI is excellent.
- Increase conversion rate on leadgen pages by more than 22%
- Increase content sharing on social networks for a petition by... 1870% (from 0,5% to almost 10%)
- Increase ratio of recurring/one-shot donations for a non-profit organization by 285% (from 7% to 27%)
- Reporting and "insights" are great, but we [wish] AB Tasty could automatically analyze all the segment combinations to bring valuable info (like 8% overall increase but covering +16% on mobile and -2% on PC so we should exclude this segment from this optimized version).
- Overall control on tests to send warnings like "you should not stop this test until it runs for one complete week", or "you should not consider overall performance as it is not stabilized" (when conversion curves are crossing each other so the winning version is not always the same...).
April 26, 2017
The perfect optimization tool
I used AB Tasty for 5 years, at Smartbox (gifbox), and now at Palais des Thés (tea retailer). It is a must-have tool for any e-commerce website for the conversion rate optimization and to set up a specific experience for each customer segment. AB Tasty is managed by 2 project managers and 1 front-end developer but is used by all of the E-Commerce team.
It helps us :
It helps us :
- To test each optimization before investing in dev
- To personalize our offer for each customer
- No limits - Unlimited tests
- The AB Tasty team - always available and always have a solution
- Code editor (HTML/CSS/JS) for quick fix or test
- The UI to implement a test
- Heatmap (but I know they [are working] on it)
- Page flow in the report part
April 06, 2017
Good tool and support for your CRO project
We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.
- Clear and easy user environment.
- Quick implementation for new functionality
- Support
- Widgets and third party integrations
- Calendar to plan all my content tests, but I think they are working on it.
- High level CRO project audit, but we haven't asked about it, maybe they have this service.
March 31, 2017
An A/B testing solution essential for our business
La Croix was the first entity of Bayard Presse that started to use AB Tasty. As the months and years went along, more and more press magazines and websites of the group started to use the solution. Depending on the different AB tests and personalizations, it is different types of employees or departments that use the software.
At La Croix, we mostly use AB Tasty as a personalization tool. We have a large number of personalisations to follow the client life cycle. AB Tasty's plugin library is very useful for us.
At La Croix, we mostly use AB Tasty as a personalization tool. We have a large number of personalisations to follow the client life cycle. AB Tasty's plugin library is very useful for us.
- Great client support. We have a dedicated optimization consultant that is available for us and help us in the implementation of our tests and personalizations.
- The solution is very user-friendly. Even though the software users need to have some basic knowledge of HTML, the UX is pleasant to use.
- AB Tasty has a great variety of plugins. It is useful when doing marketing actions like pop-ins, expand banners etc.
- There is no easy way to manage the personalization. For example, if test 1 is displayed then test 2 should not. We have to manually exclude tests/personalizations.
March 31, 2017
The best tool based on our current needs
AB tasty is currently the best tool given our maturity level in AB testing. The target is to give local autonomy to all our countries and liberate the testing in order to improve the omnicommerce customer experience. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.
- Edition of variations
- Technical set up
- Support and training
- Dashboarding & analyse (confidence rate for all KPI needed)
- No server side
- Impossible to cancel extreme orders which causes perturbation on analysis
March 31, 2017
A/B tests for gourmets
We're using AB Tasty in our customer experience department but we are making it available to our whole organization: the developers' team, business units, and marketing. Developers and marketers can use it because modifications can be made with a WYSIWYG tool or directly in Javascript. AB Tasty helps managers to make the right choice based on data and not on feeling.
It also addresses delivery and time-to-market issues.
It also addresses delivery and time-to-market issues.
- Easy way to transform your winner variant to a personalization.
- Their statistical calculation engine is based on a Bayesian approach.
- Documentation is not very detailed.
- The editor is a bit slow to load.
We use AB Tasty for lots of different missions. First, it helps us to patch very quickly some problems that we have on our website without waiting for a release. Secondly, it helps us to test multi versions in order to bypass the traditional "we like"/"we don't like" that are not relevant. And finally, we use it to personalize our website for a short period of time: the process is easier and the possibilities are more important than what our own back office provides.
- A friendly interface - made for the marketing team
- Some scenarios are already programmed in the solution, which helps a lot
- The account manager is really present and provides us with lots of inputs and advices.
- AB Tasty could offer or provide a more technical formation for those who want to use the less common functions.
- AB Tasty could organize once a month a meeting with some of their customers in order to exchange on a subject defined upstream.
March 30, 2017
AB Tasty is Delicious!
AB Tasty is used to run AB Tests, Multi-Page Tests and Personalized CMS Tests across Ashley Furnitures Homestore eCommerce website. Currently, the UX department uses AB Tasty and is fed user stories from various other departments as well to address promotional issues, IT fixes and to pioneer new ideas and functionality as well simple preference (AB) changes to see if an increase in conversion happens.
- Great graphical user interface
- Unlimited tests can be run
- Fantastic support and developers
- Great pricing structure
- Code editors are simple, reliable and support JS, CSS and HTML
- Feature rich content
- Able to work on almost all dynamic content through GUI
- Needs a way to force users into variations on live browser if not included (I believe it is being worked on).
- Improved heatmap feature (I believe it is being worked on).
July 05, 2017
AB Tasty, the best AB Tasting solution !
AB tasty is used by the digital department. It can increase turnover. We have been using AB Tasty to change some information on our website. Our entire checkout cart is optimized by AB Tasty. We can change our homepage in the smartphone thanks to AB Tasty. It is very useful for us.
- Advisor
- Testing and reporting
- Increase the results
- To move some objects where we want
- Coutndown design
- To have all of social network logos
In the different companies I worked for, we were using AB Tasty in order to make decisions customer oriented. The tool is easy to handle and understand, the support is very responsive and helpful. We are using it mostly for the e-commerce team problematics. We tested new features very easily which allowed us to improve our main KPI, with very clear results.
- Implementation of test
- Reporting
- Support
- Clarity of dashboard
- Some missing functionality could be added but they already have quite a lot
AB Tasty Scorecard Summary
Feature Scorecard Summary
About AB Tasty
AB Tasty is an all-in-one conversion rate optimization platform that aims to help marketers understand how users navigate through their site, implement key website improvements (without any technical background), and test the performance of these optimizations in order to make sound, data-driven decisions.
AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.
Testing and personalization
Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:
- A/B and split testing (classic testing)
- Multivariate testing (combination testing)
- Multipage (funnel testing)
- Personalization
Nudge Engagement Library
This widget library allows users to easily add features such as pop-ins, surveys, chat functions, countdown banners, and more.
Categories: Ecommerce Personalization, A/B Testing
AB Tasty Screenshots
AB Tasty Video
AB Tasty serves as your digital lab, equipped with all the tools you need to launch quick experiments that will help you better understand your users and customer journeys. We help you make fast, data-driven decisions that don’t require technical resources.
AB Tasty Downloadables
AB Tasty Integrations
Adobe Marketing Cloud, Crazy Egg, Google Analytics, Kissmetrics, Webtrends Analytics, AT Internet, Webtrekk Digital Intelligence Suite, Tealium AudienceStream, Woopra, GoSquared, Heap, Commanders Act, Mixpanel, SessionCam, ClickTale, Mouseflow, Clicky, Comscore Ad Metrix, WordPress, PrestaShop, Drupal, Segment, Slack, Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Magento Commerce Cloud (formerly Magento), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Matomo (formerly Piwik), Salesforce DMP (formerly Krux), Advalo, Baidu, CNZZ, Comscore, Coremetrics, Econda, Eulerian, Heap Analytics, Matomo (formerly Piwik), Adobe Analytics / Omniture, Universal Analytics, Webtrends, Yandex, Ysance
AB Tasty Competitors
Pricing
Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
AB Tasty Customer Size Distribution
| Consumers | 0% | |
| Small Businesses (1-50 employees) | 10% | |
| Mid-Size Companies (51-500 employees) | 70% | |
| Enterprises (> 500 employees) | 20% |
AB Tasty Support Options
| Free Version | Paid Version | |
|---|---|---|
| Live Chat | ||
| Forum/Community | ||
| FAQ/Knowledgebase | ||
| Social Media | ||
| Video Tutorials / Webinar | ||
| Phone |
AB Tasty Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | Apple iOS, Android |
| Supported Countries: | United States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China |
| Supported Languages: | English, French, Spanish, German, Dutch, Polish |