AB Tasty Reviews

A/B Tasty is predominantly used by our analytics department to build and manage experiments. However, hypotheses are submitted from anywhere within the business.

The tool allows us to continually optimise our websites and increase our conversions through A/B and multivariate testing as well as serving personalised content.

AB Tasty is mainly used by the marketing team to test different versions of a page on our website, in order to increase the conversion rate and improve user experience. As we are a small company, we usually decide with top managers which tests will be created first and, according to the reports, decide together how to implement changes on the site.

We establish different tests and their variations, either in collaboration with an AB Tasty consultant, or internally. AB Tasty is used within the digital department but to serve all the others including marketing, sales, and the information systems division.

AB tasty is made to test scenarios in order to understand and simplify UX on our ecommerce platform. Then with the figures we can decide to finalize the development through our IT team.

We learn everyday by testing things that would take longer to develop on the first hand.

AB tasty is our CTR, personalization and AB testing tool.
I use it on a daily basis.

My role is to help and support all of our 12 e-commerce platforms in :
- Defining AB testing & personnalization roadmap
- Helping marketing team with technical support
- Analyzing data regarding these AB tests

The main purpose was to improve our conversion rate.

The AB Tasty solution is used as part of Eurosport's web presence. Indeed, two departments are using this solution - New Medias and Player. These correspond to our respective sites. Our goals are twofold - to improve our UX and UI, and to increase our conversion rate.

We used AB Tasty in a research development project. The software is simply genius but quite easy to use. As they are some tricky things, their members' staff are very reactive and efficient to provide solutions and help. A/B Tasty addresses almost all behavioural analysis, UX design problem solving as well as web marketing business problems.

AB tasty is used both as an AB testing tool and a personalization tool for all of our websites all over the world. Regarding the AB testing part, it helps us to test if our idea is right or not, with concrete figures and let us know if we should develop a new feature or not. In parallel, Ab tasty allows us also to easily create marketing messages for our customers and personalize different elements of our website really quickly.

AB Tasty is the solution used by the e-commerce department. We test our optimisation ideas with A/B Testing and multivariate testing. We run also segmentation and personalisation on the website based on audience segmentation and behaviours. The solution is easy to use and the reports are clear and easy to understand. You don't need to be a data scientist to use AB Tasty.

As a direct marketing/publishing group, we are using it to A/B test everything we do. AB Tasty brings this opportunity to the next level; our marketing department is fully autonomous. With strong reporting capabilities, combined with session recording and heat maps, we can really understand and optimise the user experience.

AB Tasty is now [being used] inside all marketing teams across all companies of the group. We started with the acquisition department to optimise both the volume and cost of leads. We then integrated this approach to increase the conversion rate on the order forms. We're now working on up-sells/cross-sells and renewals efforts.

After having reviewed Optimizely, Kameleoon, and AB Tasty... we benchmarked the last 2 solutions for 8 weeks. I was already using Kameleoon for a non-profit organization for 18 months but I opted for AB Tasty for an entire commercial group of 9 entities. I was convinced it was the right choice. I'm not the only one today. Provided you solve the minor issues while onboarding staff on the solution for their first tests... they will soon be autonomous. Some are now addicted to A/B testing. The ROI is excellent.

I used AB Tasty for 5 years, at Smartbox (gifbox), and now at Palais des Thés (tea retailer). It is a must-have tool for any e-commerce website for the conversion rate optimization and to set up a specific experience for each customer segment. AB Tasty is managed by 2 project managers and 1 front-end developer but is used by all of the E-Commerce team.

It helps us :

• To test each optimization before investing in dev
• To personalize our offer for each customer

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.

La Croix was the first entity of Bayard Presse that started to use AB Tasty. As the months and years went along, more and more press magazines and websites of the group started to use the solution. Depending on the different AB tests and personalizations, it is different types of employees or departments that use the software.

At La Croix, we mostly use AB Tasty as a personalization tool. We have a large number of personalisations to follow the client life cycle. AB Tasty's plugin library is very useful for us.

AB tasty is currently the best tool given our maturity level in AB testing. The target is to give local autonomy to all our countries and liberate the testing in order to improve the omnicommerce customer experience. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.

We're using AB Tasty in our customer experience department but we are making it available to our whole organization: the developers' team, business units, and marketing. Developers and marketers can use it because modifications can be made with a WYSIWYG tool or directly in Javascript. AB Tasty helps managers to make the right choice based on data and not on feeling.
It also addresses delivery and time-to-market issues.

We use AB Tasty for lots of different missions. First, it helps us to patch very quickly some problems that we have on our website without waiting for a release. Secondly, it helps us to test multi versions in order to bypass the traditional "we like"/"we don't like" that are not relevant. And finally, we use it to personalize our website for a short period of time: the process is easier and the possibilities are more important than what our own back office provides.

AB Tasty is used to run AB Tests, Multi-Page Tests and Personalized CMS Tests across Ashley Furnitures Homestore eCommerce website. Currently, the UX department uses AB Tasty and is fed user stories from various other departments as well to address promotional issues, IT fixes and to pioneer new ideas and functionality as well simple preference (AB) changes to see if an increase in conversion happens.

AB tasty is used by the digital department. It can increase turnover. We have been using AB Tasty to change some information on our website. Our entire checkout cart is optimized by AB Tasty. We can change our homepage in the smartphone thanks to AB Tasty. It is very useful for us.

In the different companies I worked for, we were using AB Tasty in order to make decisions customer oriented. The tool is easy to handle and understand, the support is very responsive and helpful. We are using it mostly for the e-commerce team problematics. We tested new features very easily which allowed us to improve our main KPI, with very clear results.

We use AB Tasty to test changes on different versions of the same site, which one performs better and customizations. It has been a handy tool as our online platform is accessed by more than 6000 users worldwide. We only use it in our department and not across the whole organisation.

We use AB Tasty to perform testing on all of our websites.

AB tasty was selected by one of our customers after we presented several solutions to them. IT was used as a basis to help the team get informed about AB testing and also to try and find conversion improvement opportunities. The tool was deployed after we shortlisted several key features that we wanted to try after analysing the analytics for the site and identifying locations which were causing friction in customers' ability to transact. We were able to use AB Tasty's prebuilt elements to try out light boxes and other elements that meant we would have had to spend dev time. We could short cut these developments using AB Tasty and only build them if they worked.

I use AB Tasty for our online website (clever-cloud.com). We are using it to find out which best catch lines work best on our user's acquisition. I do it for both languages: English and French. Segmentation between variations is great. We are offering a new kind of service (platform as a service), so basically, a lot of things have to be done in our marketing field.

As a conversion rate optimization agency, we always have to prove the efficiency of our recommendations and adopt a data driven strategy for our clients. AB Tasty is used by all our consultants, in support of their missions. It helps them backed up their recommendations and is really useful to demonstrate the return on investment of CRO efforts.