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Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals …
Starting at $0
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What is Matomo Analytics?
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises…
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Pricing
Free download (open source)
$0
On Premise
Free 30 day trial
$0
Cloud
limited to 30 days
Essential
$9
Cloud
number of pageviews (monthly traffic)
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://matomo.org/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Matomo Piwik data comparison period - Insights
YouTube
Community Demo - Using Matomo Analytics in modern SharePoint with SPFx for page analytics
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Matomo Analytics?
Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Matomo Analytics Features
- Supported: Privacy Compliant Analytics
- Supported: Web, E-commerce, Intranet, App Analytics
- Supported: Customizable Dashboard
- Supported: Visitor's Journeys
- Supported: Goals and Conversion Tracking and Funnels
- Supported: Event Tracking
- Supported: Content Tracking
- Supported: Site Search Analytics
- Supported: Real Time Data Updates
- Supported: Strong Focus on Software Security & Full control of your data
- Supported: Wide Range of Free and Premium Features
- Supported: Form Analytics
- Supported: A/B Testing
- Supported: Heatmaps
- Supported: Sessions Recording
- Supported: Tag Manager
- Supported: Media Analytics
- Supported: Acquisition
- Supported: Ecommerce
- Supported: Custom Reports
- Supported: Visitors Behaviour
- Supported: Roll-Up Reporting
- Supported: White Label Analytics
- Supported: No data limits
Matomo Analytics Screenshots
Matomo Analytics Video
Matomo Analytics Visitors overview
Matomo Analytics Integrations
- WordPress
- Drupal
- WooCommerce
- Shopify
- vBulletin
- Magento Commerce
- Joomla
- phpBB
- Vanilla
- iOS/Android SDKs
- PHP
- Java
- Python
- SharePoint
- Overall 100+ integrations
Matomo Analytics Competitors
Matomo Analytics Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | All |
| Supported Languages | Over 55 languages |
Frequently Asked Questions
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.
Reviewers rate Usability highest, with a score of 9.
The most common users of Matomo Analytics are from Mid-sized Companies (51-1,000 employees).
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(56)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals looking to gain a deeper understanding of their website performance and user behavior. Users appreciate Piwik Analytics' privacy options and open-source concept, which allows them to maintain control over their data.
One key use case for Piwik Analytics is analyzing website usage and visitor behavior. Users can easily install Piwik Analytics to fill the gaps in their current analytics reporting and gain quick and detailed views on how visitors interact with their projects. By tracking metrics such as point of entry, visitor demographics, and search keywords, Piwik helps users make informed decisions related to website performance and optimize their efforts accordingly.
Another important use case for Piwik Analytics is its role as an alternative to Google Analytics. Many users choose Piwik over Google services to manage site metrics for client sites or personal projects. With its depth of information and ownership of data, Piwik provides a valuable option for businesses who are concerned about their privacy or want more control over their analytics.
Matomo Analytics, in particular, offers additional features such as the funnel analysis and heatmap analysis. The funnel feature helps identify pages with high user drop-off rates, allowing users to optimize the subscription model or improve the user flow. Heatmap analysis highlights areas where UX design changes may be needed to prevent users from getting lost on the home page.
Overall, Piwik Analytics is a trusted tool for website owners and marketers who seek comprehensive insights into user behavior, website performance, and campaign activity. It fulfills various needs such as tracking active users, enhancing user experience, measuring website performance, recognizing visitor interests, and benchmarking system behavior. Regardless of whether it is used in marketing departments or by open-source projects, Piwik Analytics continues to provide reliable analytics while respecting user privacy.
Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.
User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.
Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.
Difficult Customization: Some users have found it challenging to create custom data sets for tiles/tabs and expressed frustration with the lack of clear instructions on how to do it. They mentioned that the process could be more straightforward and would benefit from additional explanations.
Lack of Help and Support: Several reviewers have mentioned difficulties in getting data to populate after clicking certain buttons, such as the 'WP-Piwik - SEO' button, and felt that the lack of help on the site was unhelpful and frustrating. They emphasized the need for more comprehensive documentation or support resources to assist users in troubleshooting issues.
Limited Features Compared to Competitors: Some users have expressed disappointment with Piwik's goals functionality, stating that other analytics packages offer more comprehensive features. They feel that Piwik falls short in providing advanced goal tracking capabilities, which are available in competing platforms.
Attribute Ratings
Reviews
(1-22 of 22)Companies can't remove reviews or game the system. Here's why
Score 1 out of 10
Vetted Review
Verified User
- Matomo did not have a positive or negative impact on our ROI or overall business objectives. The data they provided was once again fairly basic and not something we could use a lot.
September 17, 2021
Awesome product
Score 10 out of 10
Vetted Review
Verified User
- Understanding our platforms' problems
- Improving customer experience
June 02, 2021
Matomo delivers
Score 10 out of 10
Vetted Review
Verified User
- Improved risk mitigation
May 13, 2020
Matomo, on premise analytics
- Measuring Intranet communities safty
- GDPR conform
- Fast and easy to integrate
- On premise
April 16, 2020
Why you should choose Matomo
- Gather information from visitors and turn them to customers.
- Provide automatic PDF and Excel Export for our customers.
- Easy setup helped us to save time in our implementation phase.
February 03, 2020
A useful open-source tool
Score out of 10
Vetted Review
Verified User
- Huge impact on visit analysis.
- Captures 100% of traffic.
December 21, 2018
Free analytics that you own
- We can see the analytics of our web applications and thus having the insight of the systems' behavior.
- It helps in improving the performance and scalability of our web application.
- It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
- A cost-effective tool, since it is free.
April 03, 2018
Matomo (formerly Piwik) review
- Ease of see who visits your page - Gives total number of users who visited your page in an easy to read chart.
- Ease of seeing how many people visit your page - Allows you to look at total visitors versus new visitors in a very readable chart. It makes it easy to demonstrate/display how well your website is visited.
- Ease of seeing the time you have the most traffic - Lays out in a readable chart the time when you have highest traffic.
July 21, 2017
Piwik let's you own your data!
- It's hard to quantify exact ROI Piwik has provided us, but I can say I could not have the insights we have without it.
April 29, 2015
Piwik Analytics for those who know
Score 9 out of 10
Vetted Review
Verified User
- As with any analytics program, Piwik has enabled us to look at where the traffic is going and how to optimize for that traffic. In particular, the nightly email reports keep the design and account staff engaged with the sites and give them a 'big picture' view.
Score 8 out of 10
Vetted Review
Verified User
- Better ROI on Google Adwords.
- Increased traffic to our content marketing efforts.
- Quicker identification of wasted marketing efforts.
December 18, 2014
Piwik: A perfect alternative to Google Analytics.
Score 8 out of 10
Vetted Review
Verified User
- The integration of Piwik into our sytem allowed us to better examine usage data from our client sites.
June 04, 2014
Rich Analytics with Open-Source Piwik
Score 8 out of 10
Vetted Review
Verified User
- While Piwik had no direct impact on ROI, it has made it easier for me to identify the web pages that were missing the mark. Fixing those is sure to have a positive impact on attention.
Score 7 out of 10
Vetted Review
Verified User
- The ROI in terms of user impact and usage in our beta test has proven to be excellent. In comparison to our AWstats system that was tracking stats based on the htaccess logs, Piwik gives the customer the ability to see stats on an almost realtime basis versus a day behind due to file processing.
- Lead conversion is definitely easier with a robust system like Piwik. Trying to hunt down leads using a straight up htaccess logs polling system is much more difficult for non-technical users.
- Customer service calls have dropped since the stats data is now stored in a MySQL backend rather than flat files. With a database driven system efficiency has improved with respect to response time from a customer perspective by well over 150%.
Score 9 out of 10
Vetted Review
Verified User
- Piwik has enabled us to determine the value of content offered for download
- It is has provided a more granular view of geographical engagement
- By having access to more data and insights, we are better able to guide our marketing efforts
May 28, 2014
Piwik - I liked it from the start!
Score 10 out of 10
Vetted Review
Verified User
- Really fast overview on visits, so you can clearly see with one look, if numbers go down because of technical or other problems
- My clients like the clean and customizable interface
- I really like Piwik, I have a good feeling using it and can totally recommend it!
- On ecommerce sites it gives really fast overviews on real and potential purchases
Score 8 out of 10
Vetted Review
Verified User
- More traffic to articles and pages by finding out what visitors are more interested in.
May 21, 2014
Piwik Review
Score 9 out of 10
Vetted Review
Verified User
- Better customer service
Score 8 out of 10
Vetted Review
Verified User
- Better usage of resources
- Validation of project importance
- Ability to show general impact
May 10, 2014
Piwik is awesome and Everyone should use it!
Score 10 out of 10
Vetted Review
Verified User
- By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
- By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
- Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.
May 09, 2014
Easy to use, open source Web Analytics
Score 6 out of 10
Vetted Review
Verified User
- Made our products more efficient and marketable. Tracking is a critical component of our product.
- It has helped our clients with customer engagement, track and generate sales.
May 06, 2014
Piwik review by Mike Tihonchik
Score 7 out of 10
Vetted Review
Verified User
- Being a developer, none of these were up to me.