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Mediafly

Mediafly
Formerly InsightSquared, iPresent, ExecVision & Aptology

Overview

What is Mediafly?

Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and…

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Recent Reviews

TrustRadius Insights

InsightSquared is a versatile software that is widely utilized by various departments in different ways, depending on their specific needs …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.insightsquared.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $65 per month
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Product Details

What is Mediafly?

Mediafly Intelligence360 (based on the former InsightSquared Tiles) is a sales analytics platform that provides sales leaders with the insights they need to drive performance and close deals. According to the vendor, the comprehensive set of reports provide sales leaders with ready access to all the analysis they need to assess their progress, diagnose performance gaps, and formulate action and coaching plans. Additionally, the vendor says their solution provides a single version of the truth for finance, sales and marketing teams, which enables companies to make better decisions.

Mediafly Features

  • Supported: Comprehensive Pipeline Management
  • Supported: Objective Sales Forecasting
  • Supported: Painless Sales Retrospectives
  • Supported: Powerful Pipeline Trends

Mediafly Screenshots

Screenshot of Pull in data from multiple sources to get a 360° view of your business.Screenshot of Share presentation-ready reports with your team or your Board of Directors.Screenshot of Eliminate noise, and go beyond lists and pivot tables to get deeper insights.Screenshot of Draw links between different data elements, and see connections across your data sources.Screenshot of Follow the Newsfeed, and never miss the headlines.

Mediafly Competitors

Mediafly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported LanguagesEnglish

Frequently Asked Questions

Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and revenue forecasts, calculating KPIs, and market hiring processes.

Mediafly starts at $65.

Infor Birst, Domo, and GoodData are common alternatives for Mediafly.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Mediafly are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(95)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

InsightSquared is a versatile software that is widely utilized by various departments in different ways, depending on their specific needs and objectives. Sales teams and managers rely on InsightSquared to track overall sales performance and individual sales performance. It provides visibility into sales targets, enabling the assessment of individual sales performance. The software allows for easy analysis of organizational data in new ways, offering a user-friendly interface with helpful out-of-the-box reports. The ability to quickly filter, alter, and manipulate reports saves time and allows for real-time data analysis during one-on-one meetings with reps. Additionally, InsightSquared helps sales consultants quickly see their performance compared to colleagues and track progress towards targets. It also assists marketing, management, and finance departments in tracking attribution, activity, forecasting, and progress. InsightSquared's Salesforce Analytics have transformed sales teams by making job tasks easier, such as pipeline management and opportunity highlighting. The software addresses the business problem of objective visibility by providing data-driven insights into deal trends and rep behavior, helping managers identify problem areas and deliver performance feedback. Overall, InsightSquared is valued for its ability to efficiently track and analyze data in Salesforce, allowing users to extract valuable insights, make adjustments to strategies promptly, link sales and marketing departments cohesively for an informed strategy approach to reaching goals while providing analytics and metrics on pipeline health, process bottlenecks, sales cycles, forecasting, and individual team member performance.

Data Visualization: InsightSquared's data visualizations enhance users' understanding and analysis of information, as mentioned by several reviewers. The ability to visualize data through graphs and charts allows users to track trends and analyze historical data over time, which is crucial for making informed decisions.

Flexible Data Organization: Some users appreciate the flexibility of InsightSquared in organizing data to suit their unique needs. This feature is particularly valuable for non-sales companies who can customize the platform according to their specific requirements.

Excellent Customer Service: Many reviewers highlight the outstanding customer service provided by InsightSquared. The availability of dedicated customer support personnel, especially for enterprise edition users, greatly contributes to a positive user experience. The prompt assistance received from the support team enhances customers' satisfaction with the product.

Customization Options: Users have expressed a desire for more customization options, both in terms of reports and the user interface itself. They would like to be able to customize their reports themselves and have greater flexibility in editing minor details of reports and dashboards. Additionally, they want more customization options for administrators and easier access to these options for better integration with custom fields.

Confusing User Interface: Some users find the user interface confusing, particularly when it comes to renaming leaderboards. Instead of being able to simply rename them, they have to delete and re-add them, which can be time-consuming. The filtering options can also be overwhelming and difficult to navigate.

Lack of Mobile App Functionality: Users have mentioned the need for a mobile app with enhanced functionality. They feel that the current mobile app lacks certain features and suggest enabling immediate updates when creating a new user in Salesforce.

Attribute Ratings

Reviews

(1-20 of 20)
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Reggie Dye | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use InsightSquared in our sales organization to provide analytics and metrics on pipeline health, process bottlenecks, sales cycles, progress towards goals, forecasting and individual team member performance in order to better manage our business. We're able to gain insights that we can't obtain from the standard dashboards and reporting Salesforce provides. Prior to obtaining InsightSquared, we had hunches and suspicions about what was happening in our pipeline and sales process, but those things became visible, by individual seller, when we had the tool. That allowed for individual coaching and improvement based on data. We did look at Salesforce's Einstein tool that provides similar functionality, but found InsightSquared to be more affordable and just as capable if not more so.
  • Love that there are graph templates that can be customized and provide a very clear picture of what's going on.
  • Each graph/chart has an explanation of what it means and how to use it.
  • Is integrated with Salesforce, i.e., appears as a tab along with Accounts, Reports, Dashboards, etc., for easy access.
  • There are a couple graph/chart explanations that could be a little easier to understand.
  • Nothing else really comes to mind.
I think the tool is well suited for individual coaching and mentoring on sales performance, really helping you understand how/if your pipeline is changing/growing, which was a top concern for us when we purchased the tool, helping the exec team easily understand how we're tracking towards goals and why we're being successful or why not, and identifying trends on why we're winning or losing deals as well as getting a sense of which open deals are most likely to wind up in the won or lost columns. We're not an inside sales team and haven't yet gotten into measuring and reporting on activities.
April 02, 2020

So! Much! Data!

Kat Lazzaro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
All of the sales positions within our company utilize InsightSquared. We use it to track KPIs and monitor activity. We also display a leaderboard on our bullpen TVs to keep track of the "movers and shakers" in sales. It's integrated into our daily process and is the first place we go to locate any sort of activity information.
  • The reports are customizable--you can view your date the way you want to view it.
  • Their customer support is absolutely second to none--A+ every time.
  • Such a robust system full of ANY data you could think of
  • Their easily customizable reporting makes KPI tracking a breeze.
  • The system is almost TOO robust; it's nearly impossible to learn and utilize everything within the system.
  • Some things are not customizable after creating them. Leaderboards, for example, cannot be renamed; they have to be deleted and re-added.
InsightSquared Sales Analytics is perfectly suited for recruiters and/or business development to log in and easily see their daily/weekly/monthly/annual activities. It's great to see how far you've worked towards your goals and KPI metrics. We like displaying the leaderboards in our bullpen to keep people constantly motivated to be #1 in a given category.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to track and report on various metrics including our Sales and Marketing KPIs. It is instrumental in our reporting and forecasting. Outside of Sales, our casting and finance teams rely on the platform for accurate data as well.
  • Reporting.
  • Out of the box reports.
  • Data analysis.
  • Custom report building.
  • Customer success.
  • Integration with Salesforce.
  • More reports.
  • Slightly more customization to charts and table views.
Well suited for tracking Salesforce metrics. They provide reports that would take a long time to create in Salesforce and gives ideas on what could be good reporting. Forecasting pipeline and managing pipeline is easy with some of the reports built in. Live updating is also great. Integrates well with other apps so it can be used easily in other scenarios.

Should not be used for one-off reports. These reports stay there and are a bit set in stone (which I think is a good thing). Limits custom reporting which is both a pro and a con.
March 13, 2020

I Love InsightSquared

Erik Wall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We primarily use it for goal tracking and to measure daily activity goals. We like it because it is easier to track with than any native salesforce tools and the data is presented in a much more digestible format.
  • Visualization
  • Accurate reporting
  • Trend analysis
  • Report flexibility
  • Ability to integrate into Salesforce dashboards
1. Great for KPI and outreach tracking.
2. Great for analyzing long term sales trends and identifying what might be going wrong when sales are decreasing.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We wanted a platform that allowed us to give full visibility of our growth metrics to every team member. InsightSquare makes it super easy, including training our team leads and whoever was interested in using the platform.
  • Great value for money! InsightSquare has great off-the-shelf reports and charts, answering most questions sales teams face. InsightSquared is super easy to set up, the customer success team really goes above and beyond to make sure the account is pulling the right data, and we are leveraging the tool to its best.
  • It works seamless with Salesforce, and data is refreshed almost in real-time.
  • Bulk changes to reports/dashboards can be time consuming sometimes. But there is not much to complain about the tool so far. It serves our current requirements quite well. Customer Success has been quick to respond and help us out.
Fantastic tool for growing sales teams!
December 20, 2017

Analytics made easy

Sarah Mayer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use InsightSquared for the marketing, sales, management and finance departments. We use the tool to track marketing attribution to pipeline and won deals, by channel, CVR, velocity, and more and make sure marketing hits our target numbers. We also use it in sales to track activity, attribution, forecasting, and CVR. Management and finance use the tool to project spend, goals, forecasting, and hold the marketing and sales teams accountable, see progress, and see where we need more work.
  • Cross-object reporting in conjunction with Salesforce allows us to see a broader analysis of our database as a whole (leads, contacts, opportunities...).
  • Retroactive reporting so that we can see at any given time in history what leads hit what success, which Salesforce lacks.
  • Emailable dashboards filled with customized reports.
  • Deciding what type of report for what use case is confusing. Perhaps the naming scheme needs to be updated to follow more what Salesforce uses.
  • Customizing reports on filters sometimes requires help from support based on how customized you need it.
  • Regular check-ins about new features, how to use the tool, etc. would help with adoption.
We use InsightSquared every day to see how many qualified leads are coming in, and from where. That way we can allocate dollars to the channels that convert quickest.
Christian Danish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Absolutely essential taking full advantage of your Salesforce deployment and tracking how your sales team members are operating. Without this type of visualization tool, it is very hard to show trends or patterns that exist in your Salesforce data. When establishing a Sales Operations role in our organization the tool was critical to identify keys problem areas that were then resolved by implementing new processes or training programs.Sales Management has adopted the dashboard as a vehicle to deliver performance feedback in 1x1 meetings with team members.
  • Providing industry leading visualizations of your sales and marketing data
  • Ability to manage sales operations
  • Create visual dashboards
  • Flexibility to change the standard reports
  • Better guides to how to interpret the data that is shown in their standard reporting suite
Essential if you are using Salesforce and want to visualize the data that you are tracking for sales performance and operations.
Shelby Aitkenhead | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
InsightSquared is primarily used by managers and our executive team to monitor sales progress. It allows for sales, management, and finance to clearly see results, and investigate ad-hoc questions.

It is a great resource for sales managers during one-on-one rep meetings to see where the rep stands in regards to quota coverage, pipeline, and historical performance.
  • Quick and easy data solution of executive team. They can use their phones to view the IS2 app.
  • Intuitive platform that can be picked up easily by new hires.
  • Numerous Filters that allow for quick answers to ad hoc questions.
  • Hard to track history if reps change positions/roles
  • A few of the reports like Quota Heatmap and Bookings Overtime prorate goals based on number of days that have passed in the Month/Qtr to show progress. Unfortunately, at this time this functionality cannot be removed in IS2 to look at the full current Month/Qtr. goals.
  • lag time to update deal data from Salesforce
I am an analyst at a SaaS company. It is a great tool to understand historical trends and predict future performance. InsightSquared also allows you to create and share a dashboard that can give management insight into key metrics, without having to do the analytic work themselves.

There is also a prebuilt SaaS dashboard that can be used.
Josh Costello | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our company uses InsightSquared to track and analyze sales metrics within our recruiting activity. We are a four person technical recruiting agency and it is used by all four members of our team. It has been great for looking at metrics across the two years of our existence to find data trends as well as analyzing current data to see how we are stacking up against previous quarters.
  • The user interface is very logical and easy to use.
  • The graphs and charts really help for visual learners.
  • The amount of data you can analyze is massive! You can run a report or create a dashboard for just about anything.
  • It seems like there are times where we can't figure out where the data is coming from. That could be user input errors.
  • You can get overwhelmed by the amount of options available for report generation.
  • Sometimes it is hard to interpret exactly what the data is saying. For instance, there is a funnel graph with percentages, but is the 90% related to the number directly above it or all numbers above?
I can only really speak to how we use it within our niche, but for staffing it is super important to track number of submittals to placements, and other metrics related to how efficiently we need to work. These things are really easy to track with InsightSquared. I think questions that should be asked need to revolve around the specific data it is important to capture, and how the product can manipulate that data.
November 11, 2015

Salesforce is great.

Alex Unruh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Over half of our staff is using Salesforce Analytics. I love how I can run a report for something I used to track manually.
  • Accurately track submittals
  • Nice visual charts of where you are to goal
  • Custom modules on the home page could be a little more user friendly to set up
no
Matthew Thistle | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
InsightSquared is being used across the sales organization, on both a team level and an individual level. It's an understanding of what our team / individual goals are, how we're tracking towards those goals, and a reminder of what we need to do to achieve those goals. It's incredible at increasing productivity, as well holding ourselves accountable for what we need to do. It's also a great complimentary tool to other CRMs and other enablement tools.
  • It helps me to prioritize my tasks well.
  • It keeps me on track to my sales goals. They provide easy to configure views and dashboards for easy sourcing of data.
  • They have a tremendous support team w/ lots of best practices and educational content.
  • At times there can be a lag in the reporting. If this continually updated in real time it would be even more powerful. But this is not a deal breaker by any means.
It's well suited for any business looking to scale, or for fast growing sales teams.
May 20, 2015

Awesome sales tool

Justina Lam | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
InsightSquared is highly utilized across our sales organization to provide us with realtime feedback on our sales progress. It also provides us with powerful analytics on our leads and allows us to manage our pipeline a lot better. With the live leaderboard, sales representatives are more competitive and this helps drive sales. InsightSquared tracks numerous metrics which ultimately help us make better sales decisions.
  • Keep sales reps engaged
  • Allows us to monitor our pipeline
  • Helps us forecast sales
  • Better UI
  • More training materials
Henry Hayes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
InsightSquared is used by our sales department and company management to track overall sales performance, individual sales performance and assist in meeting our predefined sales targets. It provides visibility into our targets which is not afforded to us by Salesforce, through which the data is pulled. It provides a clear and easy way to assess the method of ranking the sales performance of individuals against each other.
  • Provides an at a glance look at sales health over a predefined period
  • Gives access to a dashboard tracking individual sales performance
  • Consolidates and cleanses sales data from Salesforce
  • Does not support data from desk.com for it's support tracking product
  • Doesn't leverage reminder data on missed deadlines from Salesforce to highlight sales health to its full potential
If all of your data isn't consolidated in one place, this product is less appropriate. If your company or team structure isn't yet developed to the point where you have well defined sales targets based on historical data and accurate forecasting, many of the benefits of Insight Squared's data analysis could be lost on you. Ask yourself first if your sales team is at the point where you're ready to utilise data analytics to scale your sales effectively.
Mona Trabelsi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It is used mainly to track our sales performance. InsightSquared helps us analyze our sales metrics, the amount of revenue we are bringing in, close rates, pipelines, and all other useful stats that keep a sales professional motivated, focused, and very aware of their goals.
  • The dashboard is amazing: easily customize your view so you can view all the data that is most relevant to you at a glance
  • Sales metrics: see how you are comparing to your peers, from every possible angle. InsightSquared gathers all the data you need to know, want to know, and didn't even know you wanted!
  • Predictive statistics and the likelihood of a deal to fail or succeed is quite useful in a sales environment where time efficiency is key. Need to know what deals to focus on? You can see exactly what deals need more TLC, which ones are likely to close, and which ones to stop wasting time on.
  • I loved how you can chose filtering options, in our particular sales environment, but the updates you just released completely changed it and made it difficult to sort through the multiple filtering variables we have in place.
  • Information overload: unless you're incredibly proficient, it may be overwhelming to look at all the data and figure out how to understand it
  • Actively provide more demos on feature updates perhaps? Again, this is a very powerful tool but if a sales team doesn't know how to use it to it's fullest potential, then it's not worth the $$$. Make sure you are in contact with your clients and their growing teams are not only comfortable using InsightSquared, but it is an integral part of their sales success.
-Explain your sales environment
-What data is most important for your team to see on a regular basis?
-What metrics is the sales team being graded on?
-What tools do you currently have in place that can feed into InsightSquared? You need to make sure you already have a sales environment that is set and InsightSquared will basically report on it's performance.
April 09, 2015

Great Platform!

Monika Covelli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use InsightSquared for our department to help keep our team on track with our targets.
  • I love the filters for my reports.
  • Integration with Salesforce.
  • Tracking of my activity.
  • It could be faster when updating, I find it takes a few hours to update.
I like that I can see my overall activity so I can see my progress for the month and track it properly.
March 07, 2015

Awesome Product

David Aronica | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
InsightSquared is used to track our data in Salesforce in an efficient and concise way. We can draw many insights from using the product. A lot of data is easily processed and put into reports quickly. We can look at sales data and activity history to pull levers in different ways.
  • Easy usability
  • Clean interface
  • Valuable graphs
  • More customization
How often the data gets processed and updated is very important. Also knowing how much customization they can add themselves on the backend is very important.
Austin Coffin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It's being used to measure productivity of our sales team and track the pipeline against individual commitments.
  • It tracks our lead generation
  • It tracks our projected pipeline
  • It tracks sales team activity
  • More integrations
It's a great inside sales team tool.
Ted Engel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
InsightSquared is easy and intuitive. IT automatically keeps track of the information I used to have to do manually. Great product.
  • Pipeline Management
  • Activity Tracking
  • Forecast
  • Needs to be real time
December 08, 2014

Great product

Joe Lombardo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Salesforce Analytics is being used by our sales department. It allows us to track our pipeline and assist with forecasting.
  • Provides insight into the health of an opportunity by tracking momentum and alerting you of potential risks.
  • Provides KPIs for sales reps that sales managers as well as the reps can monitor.
  • No complaints so far
If analytics and business intelligence are needed, it is much better than the information that SFDC provides.
John Jarowski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
If you want to spend most of your day working your Salesforce reports into Excel for a limited understanding of what's happening in your pipeline, that is your prerogative. Unfortunately, the market isn't going to wait up for you. If you want instant insights of vast proportions so you can make immediate adjustments to your strategy, then you need look no further than InsightSquared. The product offers so much to both sales and marketing (it even helps you link your two departments) for an informed strategy that allows your team to respond to trends in the market and be proactive in reaching your sales and marketing goals. A great product all around that is still growing, InsightSquared is sure to uncover where your business needs lie and what you can do best to achieve results.
  • Tracking revenue
  • Tracking and helping to optimize sales funnel
  • Tracking conversion ratings
  • Needs more intuitive sales forecasting
  • Help identify average revenue per client so as to help develop personas
  • Identify commonalities between buyer titles and pain points to develop personas
The tool is appropriate for identifying deal count and size. It could be improved by allowing you to input your revenue goals and set quotas.
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