Domo Reviews

When you want to empower your end users. When you want to take the stress off your IT team from building reports. When you want to have a "data warehouse" without building out your own massive DW/DC and Infa team.

If you have very analytical people that thirst for data and understand graphical data, this tool is for them.

If you have casual data ingestors, then Domo will be too difficult to successfully implement across an entire business.

We had one division where Domo really took off - this was largely due to the highly analytical personell there.

Building attractive dashboards and the sharing capability is where Domo really shines in comparison to other BI tools.

Domo is great for a mid-sized company to take the data they are already collecting from many sources, and put them all together in a useful way. It is a little harder to bite for a small business who might not have the resources and money to put into setting this application up.

Domo is a great report visualization tool for organizations that have a solid underlying infrastructure where their data is consolidated. In my company's instance, we have a data warehouse that captures the majority of our company-specific data. Having Domo sit on top of that and set up to pull in information directly from there has been vital with having accurate reports.

Domo is well suited for your organization if you have a data analyst with an SQL background, and it's not if you don't. I would not recommend it if you don't have someone in the org that can dedicate 20 to 30 hours a week maintaining it. Especially if you plan on using it to service your entire organization.

It is good to use if you have a ton of data sources and you are trying to aggregate them all together in one.

It is not useful if you already have a good BI platform or are fine using excel’s report builder

I think Domo is a great tool for an organization to ramp up its analytics function which can help drive decision making

Well suited:
Domo is well suited if your company is trying to be more data-centric and it is pushing this idea to executive levels. Domo apps make easy for executives to visualize and have the information needed on-the-go.
I'd also argue that it is suitable for smaller companies trying to use a single tool for data analysis.

Less appropriate:
If you are trying to have a versatile and powerful tool for data analysis and analytics. Domo doesn't include more sophisticated data science models, or the robust visualizations of Power BI. Also, I'd argue that is not very appropriate for big organizations, since they tend to go to the bigger names (Microsoft or Tableau).

Domo is a great way to advance the visualization of data, especially at an organization that is starting to face challenges with uniting data from across the org, getting a complete picture, and having a first "one source of truth". It is many times faster than something like Excel, and can also really highlight additional insights, or help you picture info you should be visualizing. However, if you have grown to where you are a) needing real time analytics fed to a system (i.e. customers rely on it), or b) have large amounts of various types/sources of data, you need a different environment underneath and maybe Domo can consume and visualize that.

Domo is well suited to roll up data stored in disparate tools -- it is so helpful to have one place to look at charts and metrics. As our other tools improve (like Salesforce), Domo is less relevant for our data directly related to our non-profit's contacts and program work. Additionally, our fundraising function lives in Salesforce, so I can see us relying more on it alone.

Domo is a great visualization tool. New features are being developed all the time and we have seen some of our suggestions worked on. The team listens to what we have to say, looks for ways to help us, and then goes to work with the development to see if updates make sense. We've been pleased with their response and the progress on the product over the years.

Where we provide this to our clients, it can be a challenge to manage and customize everything while maintain a simple organization of the data and associated controls for user access.

Domo is great for visualizing any data you have in spreadsheets, salesforce, or a host of other applications all in one chart or card. It's really helpful for seeing progress towards goals and drilling down into the data to understand what is going on at a more granular level as well.

Domo is fantastic for building larger data pictures where a client needs to cross-reference several data dashboards to draw conclusions from a larger picture.

Domo works well for:

• Centralizing data/insights from disparate variety of data sources.
• Collaboration between users, including across different departments.
• Self service analysis, slice & dice, for business users.
• Sharing of insights within the organization.
• Discussion on data itself. Every single page & card has dedicated chat channel.
• Insights consumption on the go. Domo's mobile app is best.
• Alerts on key metrics. Domo supports alerts into SMS, mobile app notifications, emails.
• Joining different datasets from various data sources allowing wider perspective on insights. And this is very user friendly for business users to do this themselves.
• Able to connect to hundreds types of data sources, from databases to web cloud apps.
• Handling large datasets. Our largest datasets are in the range of hundreds of million rows.

Domo doesn't work well for:

• Live queries analysis. There are many better tools for this purpose, Domo currently requires import of data first before analysis can be done.
• Ad-hoc exploratory analysis where dataset needed is not yet fixed/clear.
• Navigating plethora of data. Domo needs to come up with Data Catalog as a feature.
• Advanced visualizations.

DOMO is great when the goal is to create an environment within a team or organization that relies upon data to run their business. It works well with teams that don't have a lot of technical experience and who want to collaborate in a cloud environment.

DOMO does not work for organizations who simply want a few basic reports that can be automated as it does not leverage DOMO's strengths and unique features.

Domo is the perfect tool for data visualization. It has a large array of template functions, graphs, and charts to display any kind of data into a more visually pleasing manner. Domo also has several options for ETL. Domo has a UI interface for ETL but I am more partial to the MySQL option.

The whole point of Business Intelligence, sometimes referred to as Data Analytics... is to make information available in a way that enables decision makers to make informed decisions. Domo makes consuming that information simple, whether you're at your desk or on a golf course, but the power isn't in being able to open up a metric and look at it, the power is in being able to challenge the data or ask a qualifying question or to have a conversation around the result, with the data, in the report. No extra emails. No extra meetings. The ability to set alerts partnered with the collaboration functionality brings tremendous efficiency and insight and makes it easier than ever to take the guessing game out of the decisions that are being made.

Domo is well suited in campaigns and sales activities -- it may be less suited in scenarios where multiple touch attribution is needed.

Domo is not suited for a company that uses one database for all of their data. Also if the company is relatively small the cost and work to get it up and running is limited in value. However, as your company scales the value increases exponentially.

Domo is perfect if you need one source of data for executive dashboards or basic visuals to be used throughout the company. It probably isn't the best if you need very granular data. Excel charting is still more versatile when you are working with large datasets and you need multiple x-axes.

When the key metrics are well defined, it's much better to visualize the data using Domo, since it provides more flexibility to explore the data-set. However, if you are still on the data exploration phase and the data-set is still in raw format, perhaps you'll find it easier if you visualize it using other tools, i.e. you can modify the SQL queries on the go and see the visualization.

One of the best features is the ability to store data in the cloud, which gives us more flexibility to access data anywhere. Graphs are fairly easy to build in the product. Data is pushed and retrieved faster as a team, thus helping us roll out projections and past data to the whole team quickly.

Domo works best when your data has access to API feeds, otherwise, good luck...

We've yet to find something Domo can't do with our data! It's just awesome. If you have any question about your business, your product, or your customers, and you have raw data, Domo will combine any number of data sources and give you beautiful little charts. It's especially well suited to monitoring performance or data points, as it can automatically update cards as data flows in.