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RavenTools

RavenTools

Overview

What is RavenTools?

Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website…

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Recent Reviews

TrustRadius Insights

RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and …
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TrustRadius Insights
TrustRadius Insights
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Popular Features

View all 14 features
  • SERP ranking tracking (12)
    10.0
    100%
  • Site audit / diagnostics (12)
    10.0
    100%
  • Integration with web analytics tools (12)
    10.0
    100%
  • Backlink management (12)
    7.0
    70%
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Pricing

View all pricing

Small Biz (2 users)

$49

Cloud
per month

Start (4 users)

$109

Cloud
per month

Grow (8 users)

$199

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Live Raven Tools Walk Through and Demo #2 (May)

YouTube

Raven Demo

YouTube
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Features

SEO

Core features related to search engine optimization

8.4
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

10
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

10
Avg 8.4
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Product Details

What is RavenTools?

RavenTools Video

RavenTools Overview

RavenTools Integrations

RavenTools Competitors

RavenTools Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic by way of getting cited by others. Like other more comprehensive solutions, Raven Tools also helps marketers manage PPC campaigns with analytics and reporting. The Raven Pro edition allows 4 users access to Ravel Tools for $99 per month, while Raven Agency provides a group of unlimited size shared access for $249 per month. Both editions support unlimited campaigning and access to Raven Tools' foundational data sources, as well as white label reporting, but Agency triples Link Manager storage from 50k to 150k links.

Monitor Backlinks, Moz Pro, and CanIRank are common alternatives for RavenTools.

Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.

The most common users of RavenTools are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(62)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

RavenTools is a versatile marketing tool that has been praised by users for its ability to track the performance of digital media and campaigns, assist with web development and SEO planning, and create performance reports. With the software's integration with Google Search Console, Google Adwords, Google Analytics, and Majestic SEO's backlink data, users can easily generate comprehensive reports that provide valuable insights. One of the standout features of RavenTools is its site audit tool, which highlights issues such as semantic data, visibility issues, and duplicate content or title tags that need to be addressed. Users also appreciate how RavenTools helps them manage and track analytics across multiple websites, making it particularly useful for B2B lead generation and online sales of consumable products. The software is often used to track social media engagement, compare SEO health with competitors, discover backlinks, create automated reports, and perform site audits. Its visual reports make it easy for both analysts and non-analysts alike to understand the information presented. Furthermore, RavenTools enables users to load data from multiple sources into one platform and track metrics that matter to them and their clients. This consolidation of data helps make marketing reporting easier by providing a one-stop solution for measuring the effectiveness of digital marketing efforts. Additionally, the ability to add written text to each section of the report allows for further explanation of the information provided. RavenTools also proves valuable for monitoring keyword rankings and traffic for SEO projects and providing white-labeled SEO reports. Users have found that RavenTools helps them manage their time efficiently by streamlining tasks related to PPC, social media management, SEO, content creation, and research based on clients' goals. Overall, RavenTools is a user-friendly solution that provides valuable insights for users with varying levels of experience in the industry.

Responsive Customer Service: Many users have expressed their satisfaction with RavenTools' customer service team, which has been described as highly responsive and helpful. Reviewers consistently report quick response times and assistance within 24 hours when reaching out for support.

Easy Data Presentation: A significant number of users appreciate how RavenTools presents data in a format that closely resembles Google Analytics. This similarity makes it easier for users to navigate and understand the data, allowing for seamless integration across various platforms.

Simple Setup Process: Users find the setup process in RavenTools to be straightforward and user-friendly. After linking their accounts, they notice that the tool automatically populates relevant data, eliminating the need for manual entry or configuration.

Confusing and Hard-to-Read User Interface: Many users have expressed frustration with the user interface of RavenTools, finding it confusing and difficult to read. This sentiment is especially prevalent when users are trying to interpret charts for keyword placement.

Frequent Crashes in iPhone App: Some users have reported frequent crashes when using the Google Analytics portion of RavenTools' iPhone app. This issue has caused inconvenience and hindered their ability to access important data on-the-go.

Limited Reporting for Social Media Platforms: Several reviewers have mentioned that they would like to see additional reporting options for other social media platforms, particularly Instagram. The lack of comprehensive reporting for these platforms limits the effectiveness of RavenTools as an all-in-one marketing tool.

Users of Raven Tools commonly recommend the following:

  1. Utilize Raven Tools for SEO and PPC. Users suggest leveraging Raven Tools for search engine optimization (SEO) and pay-per-click (PPC) advertising. They find it to be a comprehensive reporting tool that works well for small companies.

  2. Manage multiple reporting and online tools. Users recommend using Raven Tools to manage various reporting and online tools simultaneously. It allows users to streamline their workflow and efficiently handle multiple sites.

  3. Seek assistance from customer service. Users advise reaching out to Raven Tools' customer service for assistance with any issues or inquiries. They appreciate the support provided by the team.

It's worth noting that while users highly recommend Raven Tools, they also suggest considering other tools in the market and being aware of its limitations before making a purchase. Overall, users find Raven Tools to be a cost-effective solution that provides valuable information, but its effectiveness ultimately depends on the user's skills and specific needs.

Attribute Ratings

Reviews

(1-16 of 16)
Companies can't remove reviews or game the system. Here's why
December 20, 2018

RavenTools : filling the Sweet Spot of Features and Affordability

Jason Bean | TrustRadius Reviewer
Jason Bean
Web Content Manager
Wonder Labs (Internet, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
9
I've yet to see another product that provides the feature set for the price point that RavenTools does. I'm open to giving other products a try if they come about, but generally expect RavenTools to develop and expand to continue meeting the market needs they cater too for their client's needs.
July 08, 2015

Easily Integrate Marketing Data with RavenTools

Amy Odhner | TrustRadius Reviewer
Amy Odhner
Search Engine Marketing Manager
Merrick Towle (Marketing and Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
We will definitely be renewing our use of RavenTools. They've been very helpful in showing us how to get the most out of Raven. They are also very responsive in terms of support tickets and requesting features. Along with the ability to customize modules in the reports are the top 3 reasons we will be renewing.
November 26, 2014

RavenTools Remains our Favorite Tool

Bret Williams | TrustRadius Reviewer
Bret Williams
E-Commerce Business Manager
Goode Company BBQ Hall of Flame (Retail, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
We have yet to identify a competitive tool that offers anything more for less money. RavenTools also continues to improve on its services, and we like the fact that it continues to evolve. We'd like to see it improve on how it weighs certain tools, in terms of how they ultimately affect traffic acquisition, but overall, we're quite pleased with it.
July 01, 2014

RavenTools: The leftover casserole of SEO software

Laren Helms | TrustRadius Reviewer
Laren Helms
Public Relations & E-commerce Manager
Action Target (Consumer Goods, 201-500 employees)
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
1
We're currently looking at other options for SEO and analytics reporting that will give us the flexibility and segmentation that we need. The number one choice is Adobe Analytics (there's very little out there that can compete with Adobe, but it's also extremely expensive) or just Google Analytics. GA may be free, but it gets the job done for the most part.
June 30, 2014

Great for reporting, lacking in analysis

Verified User
Analyst in Marketing
Marketing and Advertising Company, 1-10 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
1
I don't plan on going back to the in-house world so there is just absolutely no chance I would ever purchase Raven for my current role, or for a role similar to it. I spend 90% of my time here deep-diving into a single domain, and my boss doesn't care about how my reports look. There is just no use for Raven for me.

Now, if I did somehow find myself as the head of an SEO agency providing light-touch services to a wide variety of clients again, I'd certainly reevaluate it along with other similar tools. I just don't see that happening, however.
June 24, 2014

Quote the Raven

Mathew Riexinger | TrustRadius Reviewer
Mathew Riexinger
VP of Online Marketing
mriexinger@gmail.com (Marketing and Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Renew
8
Since making RavenTools our companies home for a long time now, we have grown accustomed to the interface, functionality, and have learned every which way through the application to the point of perfecting our management of the system and in which case, perfects our time management because of our experience and skill set with using it. With the client base that we have at the moment, migrating over to any other system would be foolish to begin with, but either way, we aren't looking for an alternative to move to because we are happy with the service, and product RavenTools provides us.
June 22, 2014

An honest review of a great product (in my opinion!)

Kyle Sherwood | TrustRadius Reviewer
Kyle Sherwood
Director of Online Marketing
Extima Web Design (Marketing and Advertising, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
9
For all the reasons I previously stated in this review. It's just a good, useful product. I would like to try others but it's sort of a "why fix it if it ain't broken" type of deal. I will definitely research others and do some trial versions when I have the time but for now RavenTools is a solid product that I plan on using for a while.

They've got me sold. Brand loyalty...when a product is good at a price that I deem fair, I'm a sucker for it.

I sound like a RavenTools employee or something, I promise they aren't paying me...after this review they probably should though! :)
June 17, 2014

A Good Tool at a Great Price

Steve Jones | TrustRadius Reviewer
Steve Jones
Web Developer & Search Consultant
Convergent Digital Marketing (Online Media, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
9
I give it a 9 because unless another tool comes along with some truly impressive features and doesn't severely impact our bottom line, we'll be sticking with RavenTools. Conductor looks like a great tool and I've been through the demo with their sales team, however, unless you're willing to spend a couple thousand dollars a month on it RavenTools is likely a better choice.
May 07, 2014

Save the headache of comparing products, Raven is it

Verified User
Consultant in Marketing
Internet Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
February 11, 2014

Raven Tools

Mark Phillip Solomon | TrustRadius Reviewer
Mark Phillip Solomon
Account Manager in Marketing
MediaCom (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
I have no used any other tools, so I admit I cannot compare it to other products. However, I am completely satisfied with my experience with this product, so I believe without a doubt RavenTools, this will continue to be a highly utilized tool in the future.
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