Overview
What is Marketo Sales Connect?
Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops,…
Not a good Sales Engagement Platform
Marketo Sales Connect (ToutApp) - Is just okay good enough?
Tout is a solid email automation and sales platform for lead gen
Tout needs to speed up, but meets some of the feature requirements people look for
ToutApp Review
ToutApp Makes It Easy To Prospect
ToutApp leaves much to be desired
Does a lot, but even the small features make it worth it
Generate More Referrals And New Customers By Improving Your Online Reputation.
- Managing people effectively in extension programmes is a skill that requires constant planning and development. An extension program can …
Worth paying for it myself
Great tool for small inside sales and marketing teams
Nice to have. Not sure if it moves the needle.
ToutApp helps to establish priorities in SDR efforts
Awesome Product, Fantastic and Timely Service
Pricing
What is Marketo Sales Connect?
Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Marketo Sales Connect?
Its template library can be used as a content repository, to upload Powerpoints, case studies, etc. The recommended templates feature allows users to map templates in the library to specific parts of the sales process, based on meta-data about the prospect. There are capabilities for managers to control who can share/create templates based on roles. In addition, Tout integrates with Box, so content in the user's cloud storage files can also be attached to emails.
Marketo acquired ToutApp in 2017.
Marketo Sales Connect Competitors
Marketo Sales Connect Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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Reviews and Ratings
(56)Attribute Ratings
Reviews
(1-19 of 19)A fantastic productivity tool
It was primarily used by the sales and marketing departments. The marketing department would use it for broader campaigns, and the sales team would focus on finding new business through the tool.
- Large volume email campaigns
- CRM integration
- Easy to use interface/setup
- Easy to collaborate and share templates with colleagues
- Customer support
- Had more email bounces with ToutApp than with other solutions (i.e. Outreach.io).
The bridge between ToutApp and our CRM (Salesforce) was great. It logged activity from a Gmail account and synced up emails sent from ToutApp to Gmail. It was used across our organization for several years, and the number of new opportunities our team found after adding in ToutApp as a sales productivity tool skyrocketed.
Not a good Sales Engagement Platform
Our Sales team used Marketo Sales Connect (ToutApp) to improve outreach, consolidate time performing administrative tasks, have more automated and personalized inbound, and outbound engagements. Also, we used to track outbound activities in Salesforce.
- Engagement Tracking(Open Rate/Reply count)
- Basic Cadences to improve Sales Outreach Strategy
- Possibility to schedule emails
- It doesn't have its own dialer, which is a considerable gap since calls are a huge part of outreach.
- User Interface is confusing
- Bugs, Bugs, Bugs
- Marketo Sales Connect (ToutApp) is useful if you are starting your journey with Sales Enablement tools and get it for free(or very cheap).
- But it just has too many gaps. The user interface is confusing, just like Marketo Sales Connect (ToutApp). You continuously need to monitor the health of the system since bugs happen almost every day. Not having a dialer is a considerable gap as well, because sales cadences/campaigns can't be only email-based.
- There is no way to automate adding people to cadence. You still need to do in manually. So, overall, Marketo Sales Connect (ToutApp) is just overpriced Email-to-Salesforce application.
Marketo Sales Connect (ToutApp) - Is just okay good enough?
- Grouping targeted audience (organization)
- Fast
- Basic
- Kind of an ugly interface
- Marketo Sales Connect (ToutApp) is suitable for quick and simple messaging to targeted audience members.
- Marketo Sales Connect (ToutApp) is not that great for drip campaigns or on-going sales prospecting efforts.
Tout is a solid email automation and sales platform for lead gen
- A clean and easy-to-use interface. Anyone can use it.
- Tout integrates seamlessly with apps like Salesforce and Gmail.
- Efficient email tracking capability to see who is reading what and when.
- There is a low sending limit that makes it hard to scale quickly.
- Not the best customer support team. They're hard to get in touch with.
- Needs stronger analytical levers.
The team used Tout primarily to do 4 things:
- To track leads opening emails and clicking links.
- Connect our email and CRM to log email activities onto Leads and Contacts.
- Use pre-written email templates instead of copying and pasting from a separate document.
- Set calendar appointments with leads through the app.
- Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
- Connect our email and CRM to log email activities onto Leads and Contacts.
- Keep users inside of our email system instead of copying and pasting email templates from multiple places.
- Slows down your system. When we removed all other tools from our workflow, Tout kept our computers running extremely slowly. This created a net neutral impact on productivity.
- Buggy interface. Sometimes activities didn't fully log in Salesforce, and the calendar system wasn't easy to use.
- Templates were hard to standardize formatting. Our reps needed to re-format every email when they set up a template.
- Slower environments where Tout covers all your needs, without needing any other add-on applications.
- High volume, fast environments in which you cannot sacrifice your speed or efficiency.
- Environments in which Tout does not satisfy all the technical needs you're looking for from an application like this (if you need another plugin).
ToutApp Review
- Tracking.
- Campaign management.
- SFDC integration.
- Adding new prospects to a campaign can be a real chore and oftentimes these new leads will get lost and out of sequence.
- Logging tasks in SFDC.
- A/B testing of templates is not available.
ToutApp Makes It Easy To Prospect
- It's very easy to set up an email campaign. You can even add attachments to the emails you send out.
- Easily view if a prospect has opened an email and identify which step they are in the sequence.
- Out-of-the-box integrations with many other sales tools.
- The user interface seems to be lagging compared to other tools I've utilized.
- The back-end analytics are very basic.
ToutApp leaves much to be desired
- ToutApp puts all of your email engagement in one interface, making it easy to access your book of work.
- ToutApp gives you the ability to see real-time email engagement from your prospects.
- ToutApp syncs with your Salesforce account to track all of your outreach in your CRM.
- Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
- The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
- The ToutApp integration with Outlook has created intermittent problems in usability/access.
Does a lot, but even the small features make it worth it
- Tracks open rates
- Gmail integration to help see who is opening what, when
- Running campaigns and syncing those contact points into Salesforce
- Links will randomly stop working in sent emails. [It's a] Bug that has constantly re-appeared.
- Calling with ToutApp is pretty useless when it comes to integration and doesn't show a phone call being done in Salesforce
- Doesn't pull a signature from Gmail - so I have to update within ToutApp itself every time.
- Managing people effectively in extension programmes is a skill that requires constant planning and development. An extension program can enable the manager to devise strategies, make decisions, and implement action in sales. Email management is concerned with the optimum attainment of organizational goals and objectives with and through other people. However, all sales professionals of organizations face the same challenge: to manage one's time, objectives, and resources in order to accomplish tasks and implement ideas. Tout was used across the whole sales organization. ToutApp Works for You at Every Stage of the Sales Cycle. Our growth numbers since using ToutApp went from $0 to $10 million in the pipeline. And so in terms of measuring productivity gains, it’s huge.
- Fully integrated into Gmail, Outlook, Microsoft Exchange, Salesforce and other major CRMs.
- Upload best performing sales messaging, sales enablement collateral and marketing assets into a shared sales playbook.
- Drive Consistency & Productivity.
- Deploy a streamlined sales playbook so your Sales reps exceed quota and close more deals.
- Increase Your Pipeline.
- Predictably build more pipeline, whether you’re selling to SMB or Fortune 500.
- Wow.... well, it can be very difficult to navigate and you can only email a limited # of recipients at a time, which means you have to do your blast in batches. It also is very clunky. I spend more time trying to figure out how to use the tool than I do seeing any measurable results.
- Really dig into the level of support your users will receive, and ask about where the product is headed. Also, ask for a sandbox and have a variety of field users experience the software and give feedback.
- I dislike the analytics and the overall "clunkiness" of the UI/UX. Both seem to be very glitchy at times and within the analytics, it does not get very customizable. You can only see up to a specific level.
Worth paying for it myself
From a business perspective, Tout allows me to gather contact information and organize it within Toutapp, then I'm able to automate outreach efforts as well as see analytics on which efforts are working and which are not.
- Allows automated emails to show up as a connected thread in the prospect's inbox
- Niko browser add on makes gathering contact info easy
- Ability to list and group contacts helps keep your messaging relevant
- Toutapp doesn't currently sync with Microsoft Dynamics, this is the number one reason we didn't adopt the program as a department
- Due to not syncing with Microsoft Dynamics, contact info is stuck in a silo and is difficult to move from Toutapp to the CRM
It's also really helpful as a dialer.
Great tool for small inside sales and marketing teams
- Automated email campaigns sent at certain times that stop when someone replies.
- Local presence calling works well.
- SFDC integration showing "read, clicked, replied" is super valuable to see if your emails are actually reaching your targets.
- They could improve their actual dashboard as it is clunky and formatting is often messed up.
- Their ToutApp SFDC portal sometimes is messy because of the same formatting issues.
- Only had two! It does everything else well.
Nice to have. Not sure if it moves the needle.
- I really like the calendar function. It connects with my Gmail calendar. ToutApp makes it really easy to insert times into my email when I'm trying to set up an appointment with a client or prospect.
- I like being able to schedule my emails to go out at specific days and times.
- Sometimes it's nice to be able to see if my client opened my email. If they didn't, it let's me know they may be out of the office or the email address might be wrong.
- I don't really like their template feature. I prefer something like aText or Auto Text Expander.
ToutApp helps to establish priorities in SDR efforts
- Tracking the analytics of emails sent, how many people, how many views, replies and clicks
- Creating templates to use sorted by category which sync with outlook for ease of use
- Command center that shows a drop down of each email sent sorted by date and time
- Live feed to see who is opening the email, from device type to location and across how many devices
- Setting up a campaign seemed fairly simple, importing contacts from disc.org to SalesForce and from SalesForce to a group in toutapp. Setting up each day with whichever tasks ie: Day 1 send email (template selected) day 2 call, send email 2 Day 3 Send LinkedIn invite Day 4 call and email. There is an area to select send manually or automatically. I selected manually, I will decide when to send. Something went wrong and I sent three emails to 30 contacts within minutes of each other totaling 90 emails.
- Toutapp has a failure a few times a week and it is discouraging to not be able to count on the analytics.
- Toutapp analytics count multiple replies from the same original email (conversations back and forth) it would be nice to have a tracking system for unique replies.
- Unable to track who the email was forwarded to or if it was forwarded to, only that it was opened from several devices at several locations.
Awesome Product, Fantastic and Timely Service
- Easily integrates into Outlook and Salesforce
- Very user-friendly
- Real time tracking
- Sometimes formatting in ToutApp doesn't translate perfectly into Outlook.
- The location where emails are opened is deceptive because it doesn't reflect the actual location of the individual.
ToutApp: you get what you pay for....
- easy to change templates
- the price point is attractive and they will sell you one license unlike SalesLoft
- Fairly intuitive
- Frequently has outages and does not always track emails
- Service is via email and is on west coast time so If I have an issue at 9.30 AM in NYC it will not get fixed
- Edit button is hidden behind non subscribe
Great SFDC activity tracking tool!
- Easily tracking activities in MSOffice to Salesforce.
- Customization of templates for cold or follow-up emails.
- Reporting on use of templates.
- Click-through rate reporting being global for all level of users.
- Workstreams need to be clearly defined before you implement - it's really flexible... almost too flexible as a result.
- Ideal for small companies, medium to enterprise, it might be too limiting because of its open format.
Riddled With Bugs and Difficult To Use.
- Tout does nothing well.
- Room improvement? They can start by scrapping the app and starting from scratch. ToutApp is by far the worst app I've ever used. It's riddled with bugs and constantly breaks, and the UI / UX is horrible. Avoid at all costs.
- I've spent dozens of hours on the phone with Toutapp support trying to get their app to work. The list of bugs is too long to list here, but here are a few...1) the app will fail to send emails 2) The review screen doesn't properly display making it impossible to review emails prior to sending them 3) Pagination is broken in several places 4) The app won't fully load often times....it gets stuck in the loading state and never resolves. 5) Team mgmt is a nightmare 6) Etc.
ToutApp is great for small sales teams on a small budget
- Easy to use
- Saves me time
- Helps me oversee my teams
- Keeps track of all leads and prospects
- Not very good reporting
- Not a good mobile experience
- Not as robust as HubSpot